HomeMy WebLinkAbout001153 Amendment 1001153
FIRST AMENDMENT TO THE
PROFESSIONAL SER\'ICES AGRf,EMENT FOR
TOURIST PROMOTION SERVICES
BETWEEN
TIIE CITY OF PORT ANGELES
A]\ID VERTIGO MARI(f,TING, LLC
THIS AMENDMENT is made and entered into this lO day o
20,t1
frlE,by
and between the CIry OF PORT ANGELES, a municipal corporation of the Sta f Washington,
(hereinafter called the "City') and VERTIGO MARKETING, LLC, (hereinafter called
"Contractoi').
SECTION I
The City entered into the existing AGREEMENT with the Contractor on December 3, 2015 (the
AGREEMENT).
SECTION 2
The AGREEMENT is amended as follows:
I. PERFORMANCEBYCONTRACTOR
Sections l(A) through l(C) of the AGREEMENT are amended by:
Adding a new Scope of Work for 2017 Tourism Advertising and Marketing
Services. The additional tasks, budget, and completion dates are outlined in Exhibit
A attached to this Amendment.
Section l(D) of the AGREEMENT, as applicable to 2017, is amended to read as follows:
In 2017, Vertigo Marketing agrees not to charge the City for travel expenses to and
from Port Angeles, Washington for up to eight (8) visits. If more than eight (8)
visits occur in 2017, the City agrees to reimburse Vertigo Marketing representatives
according to the per diem guidelines set forth by Washington State for lodging and
dining. Mileage will be reimbursed according to the federal guidelines.
Section l(EX4) of the AGREEMENT is amended to read in its entirety:
The Contractor shall submit to City information needed to comply with the
reporting requirements of RCW 67.28.1816. The information shall be submitted to
the City by December 3 I of each year.
I
slueux?d rue ol poppe uoq,r 'qclg^\ 'rolrerluoJ aql ol opBut eq lleqs luatu{Pd
Ieu$ s'Ll0z'lf roqurerec ol roud peleuluuol sr lueurtorSv srql lua^o aql ul
:tur^\olloJ
aql qI,$ eruslues lsru rql Surceldo: ,(q papusue s! INlIl\l33uDv aql Jo (:))9 uouces
rNghiEguov lo Nolf vNIhldEl-
,'Ll' ol
'&r3 aqr /(pap;.tord aq 11t,n stdrara:
go sardo3 'paJue^pe ueeq e^Eq sa8reqc asoql JaUe aurl ,(ue te sa3:eqr esoql JoJ
,{lr3 eql acro,rur fzu ro1cu1uo3 aqt '('cla 'spro^\pv a18oog 'looqocel) acue^pe
ur luaur,(ed o:rnbo: seeS Sursrgonpe ,(ue JI 'l! (q pa.r:ncur sseJ elul JoJ rolcenuoJ
aql rsJnqutror 1ou 11rm ,ttr3 oql 'JaA!,r\oH 'selolur ptes 3o aouStsep ro ra8eueyl
fir; aql Xq ye,rordde pue ldrocar raUB s^sp 0[ urqlr.^l ,{lqtuou rotcuauo;,(ud
1p,r,r fir3 pue /qrJ aql ot saero,rur ,{lqluoru |rruqns llstls roliz:luo3 'luauaa:8y srql
Jepun tueuesJnqurar ro3 elqr8rle aru ler{l rolJeruoJ aqt {q pouncur sasuadxa o1 sy
AI
'sr?llo0 (€99'66 I $) corqr,txrs
pe.rpunq tq8ra pu?snoql euru-Aauru perpunq ouo parcxa ol lou luele (ue ur tnq
'ArlJ a$ urr{lr^\ usunol alotuo.rd ol sJnlur lolJurluoJ aql sasuadxa ro3 rolJsrluoJ
esrnqurrar 11eqs &13 eW'9lOZ'l€ raquacac qEnorql Sl0Z'Z raquocec uory
:i$erqua s1r ur pear or pepueue sl IN3I IEiIXDV eqlJo t uoures
AIIJ AS INShIAVd JO OOHJ.AhI ONV NOIIVSNAdMO) 'III
'l l0z 't c requereo uo atBuluuat llsqs puE 's I0z
raquarao Jo i(ep pu7 aq uo eruaurror lleqs rolrsrtuoS aq 3o acueuuoyad eq1
:/berqua s1r ur peer ot pepu ue st INgWggUCV aqlJo Z uoqces
If,\rUINOJ IO NOIIYUNC 'II
':za{ qreaSo:apunb quno3 aql ur sernsuaul
acueu.rol:ad leuoryppe aseqt uo uoda: lleqs rolreluoJ eqJ 'saulArlJe uorlourord
usunol sll Jo slgeuaq pue (czcrga aql auruualep ol pasn eq UBJ terll saJnseeu
aruuru:og:ad leuourppe ,luuapr 1leqs rolosrluo.) aql ':ea,{ q3za Jo If qc:u121 (g
:,{larrlua slr ur pea.r ot papuaurs sr JNgNAgUDV eqrJo (6XE)l uouras
'sr?lloc (, I 8'8SZS) uaeunoJ
parpunq tq8ra puesno$ tqBra-IUU perpunq o^\t poacxa ot tou tuale {ue ut tnq
'{rrJ eql urqtl^\ usunol alouord ol srn3ur rol3eruoJ aql sasuadxe roJ JolJelluoJ
asrnqurer 11eqs .t13 aql 'at67 'lg raqruaca6 q8norql Lt6Z '1 {renuel uo.rg
f
irp vsd rrxFrlr.t Fllrol o&yrl or t ot esrpury\n rrF.Xurdv glG'stlrlUlri+lrtltt tu'x
Al
t- ll
:ipr.L
:{B
)'t-l'5N !.!.3XNVtlt O:)tItt?.{
o"2
Il llr,11
XOI OI SV C:1.
.\t
ar/r/r
- 0) :tqtry ,---ifuwafu QlrJ :.rprl
i11
7
J'l'l':)\ir13xuYtt ()3tIE3.\sf 'I:t5!{Y ru()d lo .\rt.)
-i^oqe urlr.r,r\ ls-rg rsr{ pus,lep oqlJo se I\I}\{ iUI)v
'rlt ot tu nputmv ls IJ stql F'lnJoxa r^Eq ota-r.rl srruEd fllt 'lOqUi|HA\ SS:l \ I I t1 ul
'PsllrtPJ puB p uluuo3 sr f \qr{lquDY :ir{l 'urirriq p:rnu rrr \\.
\olIvJIlllvlt I \()t t.):ls
'uotl?utuuil Jo .1lDp :rql
lo s3 patunm f,llentr srouoJ .lotoe.ouoJ :x[ ,sm$otJr llBqs'iPetu (1snot rrrd
7)
)'loo
I
I
*iffmfi')Nn/bLII
Exihibit A (2017 Scope of Work)
SCOPE OF WORK:
2O17 TOURISM ADVERTISING AND MARKETING SERVICES
r a
I
GNMARKET
Vertigo7 SUBMITTED ON
November 29, 2016
Final costs are based on approved client budget and treated as "do not exceed". Per contract, line items
for the following goods and services can be reallocated to cover unanticipated needs upon mutual
agreement between Vertigo Marketing and the City of Port Angeles.
A. MARKETING SERVICES: $21,5OO
A. To lnclude the following seivices and dellve?ables:
. Media Buying: ldentify advertising opportunities with various publications, negotiate favorable
ad rates, identify insertion dates based on editorial calendar, define ad specs, upload ads
. Art & Creative Di?ection: Develop creative that aligns and enhances current marketing efforts
. Productlon: Non-creative production services
. Ad Design: creative services for print advertising campaigns
. Digital Ad Design: Creative services for digital advertising campaigns
. copy writing: Develop copy for marketing collateral, print and digital advertising
. Ouarterly Reports: Provide quarterly KPI data in report form
. Email Marketing Campaign: Quarterly Email Blast (4x) includes email campaign development,
software and list management, graphic design and copy writing
B, Team Members assigned to thls Task:
. Lynnette, Trev
C. Completion date: Throughout 2017
B. COLLATERAL / PRINTING: $22,OOO
A. To Include the following services and dellverables:
. RolFfold Rack Brochure: l5" x 9" (flat) brochure printed on loo# gloss book. Printed in four
(process) colors plus flood gloss AQ on both sides of sheet (4+fAQ/4+fAQ), full bleed.
Trimmed, roll folded to finish size of 4" x 9". Boxed. ouantity: 4o,ooo
. 16 Page + cover 'Handbook": One (l) 18" x 5" (flat) cover printed on 1Oo# Dull Cover. Printed
in four (process) colors plus flood soft touch aqueous coating on front of cover, four (process)
colors only on back of cover (4+fstAA/4). Trimmed, scored in one position.
Four (4) 18" x 5" (flat) interior sheets printed on IOO# Dull Book. Printed in four (process)
colors on both sides of sheer G/4), tull bleed. Trimmed. All sheets gathered, collated, folded
in half, saddle-stitched and three knife trimmed to create 16 page + cover handbook, finish size
of 9" x 5". Boxed. Ouantity:2O,OOO
. Design: Creative services tor both brochure and handbook
B. Team Members assigned to this Task:
. Trev
C. Completion date: Spring 2OU
C. PR:
A. To include the following services and deliverablcs:
. Press Release Writing: (up to 3)
. Pitching Story ldeas
. Responding to Writeis with Content & Photos
. onlin€ Distribution to AP Wire
. Set Up and Manage Meltwatei Software
$zsoo
vertigol7 1
B. Team Members assigned to this Task:
. Lynnette
C, Complction date: Throughout 2O17
D. SOCIAL MEDIA: $24,5OO
A. To include the following sewices and dellverables:
. Stiategy: Update master editorial calendar for 2Ou, develop and align SEO-cial social
strategies to assist with SEO efforts for the website, identify trending hashtags, review and
analyze past posts to improve the campaign
. Management & lmplementation: Manage and direct the "on-the-9round" social media
subcontractor, copy writing, graphic design, art direction of photography, schedule posts, seek
out missing photography, ongoing coordination and communication with event producers for
events and happenings
. Monitoiing
. Reporting
B. Team Membe?s assiEned to this Task:
. Lynnette, social media sub-contractor
C. Completion date: Throughout 2O17
E. WEBSITE SERVICES:
A. To include the following services and deliverables:
. Hosting & Maintenance
. oomain Name Renewals; www.VisitPortAngeles.com
. SSL Certificate Renewals: www.VisitPortAngeles.com
. security/Hackalert Scanning
. Paid Plug-in Renewals
. Ongoing Updates for Listings
. Event Calendai
. Content
. sEo
. Adding Giaphics/Photos
. Reporting: ouarterly KPI report
B, Team Membe?s assigned to this Task:
. Lynnette, various service providers
C. Completion date: Throughout 2O17
$26,7sO
F. SURVEYS:
A. To lnclude the following services and deliveTables:
. Management
. Software Subsc?iption
. Device Rental
. Updates
. Edits
. Reporting
$2,OOO
Vertigo 2
B. Team Membeis assigned to this Task:
. Trev
C. Completion date: Throughout 20l7
G. MERCHANDISE AND PROMOTIONS:
A. To include the following seryices and dellvetables:
. T-Shirts: Branded merchandise for give-aways
. Stickeis: VisitPortAngeles.com
B. Team Members assigned to this Task:
. Trev
C. Completion date: Spring 2Ol7
K. MEDIA BUYS:
A. AAA
B. AAA
C. Scattle Met - August National Parks issuc
D. Alaska Air
E, Alaska AIr
F, Washington State Visitor Guide - Annual
G. OPVB Co-ops
H. Washington Win€ Guide - Annual
l. Visit Seattle - Summer/Fall
J. Sunset - April Travel Planner issue
K. sunset - septembei Travel Planner lssue
L, MV Coho - Annual
M. ExperiencewA.com
$2,soo
I. FTNANCIAL:
A. To Include the following services and dellvetables:
. Accounting
. Memberships
B. Team Membeis assigned to this Task:
. Lynnette, Trev
C. Completion date: Throughout 2Ol7
$8,622
J. RESERVE:$6,OOO
2,321,OOO impressions
2,321,OOO impressions
279,OOO impressions
2,693,0OO impressions
2,693,OOO impressions
938,OOO impressions
629,OOO impressions
33O,OOO impressions
99O,OOO impressions
885,0OO impressions
885,OOO impressions
42O,OOO impressions
impressions TBD
Vertigo 3
H. PHOTO & VIDEO: $ZOOO
A. To include the follorying services and deliverables:
. New photography and yideog?aphy ?ights for print and digital usage
. Usage & rights renewals with 2Ol6 photographers and videographers for their images
. Event photography
B. T€am Members assigned to this Task:
. Lynnette, various local sub-contractors
c, completion date: Throughout 20l7
s3,8so
13,850
t3,2s9
43,220
$3,22o
$6,716
$2,4OO
i2,895
$4,r68
f2,210
J2,210
$2,633
15,750
l7
N. Vlsitseattle.org impressions TBD $2,OOO
O. Pald Digital Media (Facebook,/lnstaglam, Google, etc.) impressions TBD $1f,5OO
P. lmmediate lmages 12,157,500 impressions $5,592
. NOTE: lmpression data comes from media kits provided by each publication or provider
L. MOBILE,/ EVENT(S) PROMOTION: $l4,5OO
A. To lnclude the following services and dellveiables:
. Bus wrap: lncludes a full, 55' bus wrap for mobile advertising platform as the Lefties travel
around the West Coast League. When the bus isn't on the road it will be available for Charter
along the l-5 corridor as well as being parked in highly visible locations in Kitsap, Tumwater
and Lacey
. Promo package: lncludes broadcast video and radio spots
. Social media events
. victoria "Bike to the Palk Day": Players, coaches and fans ride their bikes to the ballparks in
both Port Angeles and Victoria during their 3-game series to receive discounted tickets
- Dream Catchei Balloon Piogram for Wounded Warriois, Seniors, Special Needs, etc:
VisitPortAngeles.com,/Lefties Co-op 3O' x l5' banner that travels to maior events such as
Lollapalooza, Seafair, Olympia and Portland as they tour their way throughout the Northwest.
lncludes marketing services charges
B. Team Members assigned to this Task:
. Lynnette, Trev Matt Acker with the Port Angeles Lefties, various local sub-contractors
c. Completion date: Throughout 2O17
M. CROss PROMOTION: $3,750
A. To include the following services and delive?ables:
. Outfield Sign:5.5'x 1O'Victoria Harbourcats outfield sign with VisitPortAngeles.com artwork
. Rotating sponsor logo on Harbourcats website
. social Medaa shout outs from Harbourcats on Facebook and Twitter
B. Team Membeis assigned to this Task:
. Lynnette, TreV Victoria Harbourcats and sub-contractors
C. Completion date: Summer 2O17
N. BICYCLE TOURISM MATCHING FUND WITH VICTORIA, BC: $1O,OOO
A. To include the following services and deliverables:
. TBD: To be negotiated and defined between the City of Victoria and City of Port Angeles.
Discussions with Mayor Helps and Mayor Downie and their teams have included:
a. Create a bi-national bike trail or scenic bikeway that links Victoria and Port Angeles via
the Blackball Ferry with signage and markers
b. Create a bike trail that participants can have their "bicycle passport" stamped at
various locations, landmarks or participating businesses. lf they complete their iourney
by having their book stamped at all of the places along the trail they would then
receive a branded bicycle jersey to mark the feat
c. Create a new organization that the 2 communities co-sponsor by matching funds
with a new logo, marketing, website, digital & social campaigns, print collateral
(brochures & maps), merchandise, etc. that we could then advertise to the media, (i.e.
Vertigo 4t7
Juan de Fuca Bikeway, Pacific Northwest Bike Trail were a few names that were tossed out)
d. Partner with Blackball Ferry to create a 2-3 day team event in both cities. Make it a
long race that requires multiple-person teams
e. Share email database and,/or purchase email list from OPVB for an email marketing
campaign (as long as we marketed it as a single, shared-interest group). Tourism
Victoria said that if we were able to organize/brand our group they would be willing to
share their database with us
. NOTE: Any unused funds to be returned to Reserve or carried over into 2Ol8 budget per
City direction
B. Team Membe?s assigned to this Task:
. Lynnette, Tre\/, Mayor Lisa Helps (City of Wctoria), Mayor Patrick Oownie (City of Port
Angeles), Paul Nursey, President & CEO of Tourism Victoria, Rob Ringma, Director ofsa/es
Leisure, Cruise and Sport Towism, Nathan west (city of Port Angeles), George Bergner, Port
Angeles Likes Bikes, PA Fotward
C. Complction date: Throughout 2Ou
O. VIDEO & PHOTO SHOOT PROJECT: $25,OOO
A. To include the following services and deliveiables:
. Develop creative concept tor two video spots (:60 each): Approximately 2-5 days of shooting
time. Drone shots included.
. Develop storyboa?d for two :60 video spots: (one active and one passive)
. Script writing
. Music or Voice Over
. Photographei to shoot stills: While we are in these amazing locations with models
. Cieative direction at the shoot
. Production Management: lncludes location scouting, specific shot list details, photography
direction, models, styling and outfitters for any outdoor equipment, assistance on shooting days
. Post Production Edit: Two:60 and two :3O spots. lncludes professional audio (if applicable) or
music, final editing to audio with effects and graphics, the :60 will be edited into a :3O version
for social media purposes, etc.
. Visit Port Angeles/ city of PA will own exclusive rights to all footage and photography from
this pioiect: Videographer and photographer can use for their own promotion purposes, but
cannot sell without prior permission from the City of Port Angeles
B. Team Members assigned to this Task:
. Lynnette, Trev videographer(s) & photographer(s), sub-contractors, models, assistants
C. Completion date: Spring 2Ol7
P. MELTWATER PR SOFTWARET $5,OOO
A. To include the following seryices and deliverables:
. Full Monitoring Suite
. Premium Social coverage (Facebook, Twitter, lnstagram, YouTube,23 million blogs)
. Analytics & Dashboards
. Full Media Contact Database with unlimited press distribution
. NOTE: Meltwater is the global leader in online media intelligence. Their product suite allows
clients to monitor, distribute, publicize and analyze business critical information posted online,
u a
I 5
a
a 0
O. ESTIMATED TAXES: $4,659
A. Washington Stat€ Tax:
. WA State taxes: 1.8% of $258,814
B. Team Membe?s assigned to thls Task:
. Lynnette, Trev Washington Department of Revenue
c. completion date: Throughout 20l7
. NOTE: Taxes have been estimated. Actual amount to be paid is identified in a monthly
statement provided to (and paid by) Vertigo Marketing from the Washington Department of
Revenue. At year end, any shortage/overage will be deducted/applied to Reserve funds.
TOTAL COST OF 2017 CAMPAIGN:$258,814
C L--..
Lyn e Braillard, Co-Founder
Vertigo Marketing
Trev Naranche, Co-Founder
Vertigo Marketing
Vertiso
in both mainstream media and social media, as well as build media contact lists to assist with
press outreach
B. Team Members assigned to this Task:
. Lynnette
C. completlon date: Throughout 2Ol7
6