The URL can be used to link to this page

Home My WebLink About001153 Amendment 2 SECOND AMENDMENT TO THE PROFESSIONAL SERVICES AGREEMENT FOR TOURIST PROMOTION SERVICES BETWEEN THE CITY OF PORT ANGELES AND VERTIGO MARKETING,LLC THIS AMENDMENT is made and entered as of the date of the last signature affixed below, by and between the CITY OF PORT ANGELES,a municipal corporation of the State of Washington, (hereinafter called the "City") and VERTIGO MARKETING, LLC, (hereinafter called "Contractor"). SECTION 1 The City entered into the existing AGREEMENT with the Contractor on December 3, 2015 (the AGREEMENT)and amended the AGREEMENT on January 6, 2017. SECTION 2 The AGREEMENT is amended as follows: 1. PERFORMANCE BY CONTRACTOR Sections 1(A)through I(C)of the AGREEMENT are amended by: Adding a new Scope of Work for 2018 Tourism Advertising and Marketing Services.The additional tasks,budget,and completion dates are outlined in Exhibit A attached to this Amendment and incorporated herein by this reference. 11. DURATION OF CONTRACT Section 2 of the AGREEMENT is amended to read in its entirety.- The performance of the Contractor shall commence on the 2nd day of December 2015, and shall terminate on December 31, 2018. III. COMPENSATION AND METHOD OF PAYMENT BY CITY Section 3 of the AGREEMENT is amended to add: Compensation for Tourist Promotion Activities. From January 1, 2018 through December 31, 2018, the City shall reimburse Contractor for expenses the Contractor incurs to promote tourism within the City, but in any event not to exceed two hundred fifty seven thousand nine hundred eighty-five($257,985). SECTION3 RATIFICA"VION As amended herein, the A(.,')REEMEN'F is confinued and ratified. Ira wrrNESS WHEREOF, die parties hereto have executed this First Amendment tit the AGREEMEN'T"as of the date an(�l year first written above CITYOF PORT ANGELES VER,mo MARKETING, LLC 13Y. B y -Fijje� Principa�l ,r it,I e ... .... ------------- Date,..... I I C7 w.....January 8,, 2018 A,r*rEST,- VERTIGO MARKE'l ING, LL,C' �e° ................................ Je (lerk�if*er, 'eneklaseti, City lltle: Principal API)ROVED AS1`0 FORM, Date: January 8, 2018 !11 an) 1; r, ty saney H a "NORI I Ml\1S&0)NDkx( VS 2010, %grmN&(onRnko,Amt endulloll\o Y to Vvvw,� h,urv4 Vrovvw6mli PS,Ad,c% - 'I - i Verti g o M M R[ K E k I SCOPE OF WORK: 2018 TOURISM ADVERTISING ANIS MARKETING SERVICES 0 a w - • Vert,190 I" A 0 K S t 0 N a i D. SOCIAL MEDIA: . '"to include the following services and deliverables. • Strategy: Update master editorial calendar for 2018„ develop and align SEE-cual social strategies to assist with SEO efforts for the website, identify trending hashtags„ review and analyze past pasts to improve the campaign • Management & Implementation: Manage and direct the "on-the-ground" social media subcontractor, copy writing, graphic design, art direction of photography, schedule pasts, seek out missing photography, ongoing coordination and communication with event producers for events and happenings • Monitoring • Reporting S.Team Members assigned to this Task: • Lynnette„ local social media sub-contractor C. Completion date: Throughout 20318 E. ITE NCE ,. To include the folllowing services and deliverables: • Hosting ad& Maintenance • Domain Marne Renewals: wwwav.VisitPortAngeles.com • SSL Certificate Renewals: wwuvawa.VisitPort,Angeles.com • ecurity/ ackalert Scanning • PaidPlug-in Renewals • Ongoing Updates for Listings • Event Calendar • Content • SEO • Adding Graphmics/Photos • Reporting: Quarterly KPI report S. '"team Members assigned to this Task. • Lynnette, various service providers C. Completion date. Throughout :2015 F, 1,175 A.To include the following .services and deliverables: • Management • Software Subscription • Updates • Edits • Reporting S. Team Members assigned to this' "ask: • Trev, local event coordinators C. Completion date: Throughout 2018 .f aw G. MERCHANDISE AND PROMOTIONS: $1,500 A."To include the following services and del'iveralles. • "T-Shirts'. Branded merchandise for give-aways • Stickers: VisitPortAngeles.corn .Team Members assigned to this"Task: • "rev, local event coordinators„various service providers C. Completion date: Spring 20118 ar $7,000 A.To include the following services and dellverablesa • New photography and videography rights for print and digital usage • Usage & rights renewals with 2017 photographers and videographers for their images • Event photography B.Team Members assigned to this"Task. • Lynnette, local photo &video sub-contractors C. Completion date. "Throughout 2015 1. FINANCIAL: $14,559 A. To include the following services and deliverables: • Accounting • Memberships • Software subscriptions • Shipping& Distribution • Certified) Folder services • QpTC mailing services B. Team Members assigned to this Task: • Lynnette, Trev, local sub-contractors C. Completion date. Throughout 20118 MEDIAJ. BUYS: A. Washington State Vlsitor Guide - Annual 938,000 impressions $6,985 B. MV Coho - Annual 4201,000 impressions $2,712 C. Washington Wine Guide - Annual 330,000 impressions $3,011 M OPVB Co-ops 629,000 Impressions 2,k472 E. Sunset - March "`Travel Planner 'issue 991,200 impressions $2,308 AAA- Mar/Apr: The Horticilturists Guide to NW Travel 2,321»000 impressions $3,685 G. Alaska Air -April. National Darius 2,693,000 lmpres ions $3,300 H. AAA - May/June- Gulf islands/San duan Islands 2,321,000 impressions i3,685 1. Sunset - May"Travel planner issue 991,200 impressions $2,308 J. Northwest"Travel - Spring 340,000 impressions $111,450 K. Visit Seattle w S!urn er/Fall 990,000 impressions $2,064 L. Alaska Air- dune. Spotlight on Washington 2„693,000 impressions $3,300 M. AAA . July/Aug: Elwha River Rebirth 2,321,000 iirnpressions $3,68S N. The Dally Herald - Annual Splash! Gulde 1,300,000 impressions $175 G. Seattle Met- August Nabonal parks issue 279,000 impressions $3,357 f �` au s N. MELTWATER PR SOFTWARE: $5,000 A.'To Include the following services and deliverables: • Full Monitoring Suite, • Premium Social Coverage (Facebook, Twitte,r, Instagram, YouTube, 23 million blogs) • Analytics & Dashboards • Full Media Contact Database with unlimited press distribution • NOTE: Meltwater is the global leader in online media intelligence, Their product suite allows clients to monitor, distribute, publicize and analyze business critical information posted online, in both mainstream media and social media, as well as build media contact lists to assist with press, outreach. 8 Team Members assigned to this Task, - Lynnette C. Completion date:Throughout 2018 0. TRIP ADVISOR: $1,750 A.To Include the following services and delliverables. • (graphical Advertising Campaign CPM • US Targeted Media • DigiYtal Ad Design: Creative services for digital advertising campaigns B,.Team Members assigned to this Task- - Lynnette C., Completion date: Throughout 2018 P. RESERVE*: $4,000 0. ESTIMATED TAXES, $4,561 A., Washington State Tax, - WA State taxes:1.8% of$253,424 B. Team Members assigned to thisTask, - Lynnette, Trev, Washington Department of Revenue C. Completion date. Throughout 2018 NOTE: Taxes have been estimated. Actual amount to be paid is identified in a monthly statement provided to (and paid by Vertigo Marketing from the Washington Department of Revenue, At year end, any shortage/overage will be deducted/applied to Reserve funds. SUBTOTAL (TO BE LESSTHAN $2301000)* $228:�609 fjj AM Iffill", I ........................... « �w • +� • 1M" a1, r +• • r r r « r r « ru � s• + w1* r- w .• 4 • • w Vertigo l( A * x 6 4 H w 6 �' • Email Marketing: Devlop a email database and/or purchase email lists for a future email marketing campaign, • Event: Lay the groundwork for creating a 3-day team event that starts in Port Angeles and ends in Victoria. Partner with Blackball Ferry and make it a long race along the Olympic Discovery Trail, Lochside Trail and Galloping Goose that would require multiple-person teams, S. Team Members assigned to this Task: Lynnette, Trev, Lorrie Mittman, Peninsuta Adventure Sports, Jeff Bowman, Peninsula Trails Coalition, Scott and Tim Tucker, Big Hurt, George Bergner, Port Angeles Likes Bikes, Paul Nursey, President& CEO of Tourism Victoria, Nathan West, City of Port Angeles C. Completion date* Summer 2018 U. RESERVE*: $1,000 V MEDIA BUYS: V. Sunset - September Travel Planner Issue 991,200 impressions $2,308 W. Sunset - November Travel Planner Issue 991,200 irnpressmons $2,308 SUBTOTAL: $29,376 'TOTAL (2018): $2573985 Lynnette Braillard, Co-Founder "rev Naranche, Co-Founder Vertigo Marketing Vertigo Marketing SEE APPENDIX A ON FOLLOWING PAGE FOR LOCAL IMPACT PnH 5�9 aq-L 'UPU14444 ld.407 - IeA.qsa�poojeaS p qeij ssaua6uno 'la6eN 440aS - a-),iaujwoj jo jaqLuetlD 'ajltqsqV 3jqpV - 000'OL$ 'XOJdde S3SS3Nisne -lvz)o-i 1 am)aqieq IneaisepL aig - L 000'OL$ ,xojdde SlNv8nviS38 VC Vcf aqs�ie 4uo-lpaleM 0,7H 'uosuqol- uno,( - 000'OE$ . . . .ONIOGO-1 1p-iq yladoNo>j 'Lg!LuS�jal- - slaPON 'uLl'uJ4;!kV aAeG 'P!-'-/07 - :squads 6ulmojp4 aL41 qj1m slapoP4 walaa-4--i!Uue-'--j 'y ws - An ouo3a Awouo3a JeDol aL41 Uo pedwl ue apew seq slapokV )a4y5neppuejo V z4n paqod - 6W19>fJeH 0611,19A 'Pe4uOD 40 ties a3u1S slaPOP4 'u0sPM !ue7 IP Ade D - 9NIaN3dS AWONO:)3 "Ib DOI slap okv vyajeq ejeN? ueuu!jq - WON '19Ptsuls umeqs - ...a oLu XueLu AUeuj - slap okv 'a->ucy2 a-io& ofapuaaqS - SUB!S xapes - S119PON ua-lp1Y4D F XA-D - 0-14s�lq au.lujsel-- 16,pokq 'dujeqSMJM - asn0Hqe,i3 - sl,9PON �alleH &'JeN f m&q4ekV - auada.iD a//ae7, - iqqdet6o4oqd 'uolnd;jea - XjaulM siellaD jpdwf/o - iaLjdei5o4oqd 'Appa-7 e4ali44V - MN 4?PeS - -jaqdei6o4oLjd 'uewssnD uyol-- s;1 We4cleo - Jaqdej5o4oqd swey/pm qsor . apxokv - Ia5quekv eipakV 1vyDoS1JaqdejBo4oL1d :ia6anjy ue6akV - s;umoig - jaLjdej6o40Lld '&Pfq'H!(,uuJeL - ssokv - jaqdei6o4oqd 'pj,4eq AwwoL - suqqe4dwaL F sa!Vssa:)aN - jaqdei6o4oqd 'sa4e.9 Aue.l4!jB - >f-ied leuqqeN j�idujAlo - qqdiE)->j5o4oqd '!qis4ne3eesl - Sadn4UaAPV ppUejS1 - i&qdeXoa !A J,(SLUI!-1 evelseD) Ua6es 44Lk1- 1fjaL piM .4a6ultqjeH - iaqdej5o4oqcy 'q4einaN D�IJ3 - s-ye4e)l y say!S punoS - 4ue41nsuoD 6u.qayjeN 'Nielg 1ajne7 - u01 P&d - qnd 086 a4oXoD - :SalaBUV 4JOd JO 441:) a JOJ S9:)AJaS Buqa�jew BUiplAOJd qndo,qseq joo(7 4xaN - apt4m 41!m ssautsnq pal,,)npuoo seL4 6wj@>jjeW 061IJaA sa/4&7 ga>llt?,J�ekv - jeqj sassawsnq jo sjojDejjuoD-arras 'sjenpgMpW jeao-j 4jnH 4ig aqj �iaN,)n_L 1400S - S"lVN0ISS3:J0tfd IV001 AWONO:)3 IV:)Ol 3HI NO 1:)VdWi St9N113)ftfVW 091183A v xiaN3ddV ol ft4JO EIA UZ