HomeMy WebLinkAboutApplication 1/5/2017D
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CITY CLEFIK
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JAN 5 2017I}ORTANGBLES
AppLrcATroN ron ArponuMENTTo BolRD, coltltmsrox oR coMMrrrEE
Boerd, Commission or Committee which you are seekingL)r11 d VrSd
Applicent Nrme ead Generd Informetion
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history check to emure coEplir[c€ with Port Aryeler Mudcipd Code 2r.6.020)
Cert'fication and Locetion Informrtion (circtc one)
AtD yDu c@loycd by thr City of Pott ADgEtcs?
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Questions
Why are you interested in serving on this particular Board or Cotnrnission'.)
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Please feel free to add any additional cornrnenls you rrish ro make re!6rding )'orrr applicalion.
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Submit completed forms to:Ol FlcE oFT E Ct rt Cl.r.:Rr,i
JE\\tFF.R vE\[lir--\sr.]\. Crr\ Cr,t:Rti
360-4 I 7-,1634 or jvenella?cit1 oljra.us
CilY of Port Angeles
f2l E. 56 st.""r
P() Box I150
Pon Angeles. WA 9836:
ln compliance wirh the Americans with Disabilities Act, ifyou net'd sp€cial accorrlrodations because of a physical
limitation. pleese coniact thc CiO Manager's OfIice at 417.4500 so appropriate trrangenrents cao be made.
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Lodging Tax Committee Candidate Questionnaire
1. Describe the importance of balancing Lodging Tax related expenditures on: capital, operations,
events, and marketing. What do you feel is the highest priority and why?
I believe there needs to be a balance that reflects and respects the spirit of the RCW's while working to
support Port Angeles as a growing tourism destination that needs infrastructure investment as well as
marketing. In my mind,there is not one "highest priority'. Funding should be balanced and based on a
project's readiness for funding as well as the return on that investment for the long-term health of Port
Angeles tourism. Because there is no other funding source for marketing activity, a portion of LTAC
funds should support that function. Marketing expenditures should result in at least a 5 to 1 return on
investment and positive exposure for Port Angeles. LTAC also has an important role to play in the
refurbishment, maintenance and construction of our playfields as well as other sporting and tourism
facilities. These facilities put"heads in beds" and are the right kind of investment for lodging tax funds.
2. How will you support implementation of event funding? Recognizing the fact that funding for
events is limited, explain how you feel historic events should be weighed against new event
opportunities. How will time of year play into your decision making?
Event funding is one of the most important functions of the LTAC. Over the last several years,the LTAC
has increased funding for events from an average of$70,000 to today's$85,000. 1 vocally supported
this increase and believe it to be nearly commensurate with the increase in tax receipts. I further
support the efforts to continue to develop, evolve and improve LTAC scoring matrixes for event grants,
with adjustments to encourage development of new events while continuing to support both large and
small existing events. Scoring matrixes provide a more objective decision-making process that supports
the city's goals for the LTAC funds (within the bounds of the RCW's). Our largest events can sell out
nearly every room in the city, representing well over 600 room nights per day. On a per-room basis,
these events can represent an enormous return on investment from LTAC support. New events should
be recognized for their potential to generate room nights, and that potential should be factored into the
weighting of their score. Events that fall outside of our traditional busy season of May to September
should be given additional consideration, although an event that falls within our season due to its
seasonal nature should still be given consideration based on its ability to attract visitors from outside the
area and future or residual marketing value.
3. What is your future vision of Port Angeles as a tourism destination?
Tourism can be a regional growth-driver and is one of the best"export" industries in our community.
Port Angeles has a tremendous number of tourism assets. Some need to be marketed, some developed,
some improved. Tourists also help support and develop the things locals love like great restaurants and
activities. To get to our greatest potential as a tourist destination,we need to work together on
"Destination Management";which involves selling what we already have, improving and filling "holes"
in the overall tourist offering in the region, and supporting entrepreneurial innovation. While still
respecting residents' needs, Port Angeles can become a much more significant player in regional
tourism.
4. Based on your current involvement in the tourism industry(if any) do you perceive any conflicts of
interest? How will you address any potential or perceived conflict of interest?
As a tourism-focused business, Black Ball Ferry Line supports a great number of community events and
organizations through financial or in-kind donations. Most of the events that come before the LTAC
group are also events that our business donates to. We have a vested interest in growing Port Angeles
as a place people want to visit,which is consistent with the interests of the LTAC. In my opinion, every
LTAC member benefits from the success of these facilities or events. While everyone has a personal
bias, I believe I can be objective in evaluating requests of LTAC. Should there be an objection to my
participation or an issue arises where a conflict of interest might exist, I would happily recuse myself.