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HomeMy WebLinkAboutLTAC 11152023 Agenda Packet MEETING AGENDA LODGING TAX ADVISORY COMMITTEE MEETING November 15, 2023 9:30-11:30 a.m. Notice is hereby given that the Lodging Tax Advisory Committee will meet on Thursday, November 2, th 2023, starting at 2:00 p.m. in the City Council Chambers in City Hall located at 321 E. 5Street, Port Angeles, WA. This meeting will be conducted as a hybrid meeting. In hybrid meetings, members of the public, Committee members, and City staff have the option to attend the meeting in person, at City Hall or remotely via telephone or video link. For audio only please call: 1-844-992-4726 Use access code: 2553 401 1866 Webinar password: wkXmKUa3Z78 (95965823 from phones and video systems) Once connected press *3 to raise your virtual hand, if you wish to make a comment or public testimony. You will be notified when it is your turn to speak. This access code is good for the November 2, 2023 meeting only. If you are joining in through the Webex link and wish to make a comment or public testimony, please use the “raise your hand” feature in Webex. You will be notified when it is your turn to speak. Virtual Webex Meeting Link: https://cityofpa.webex.com/cityofpa/j.php?MTID=m14ca11308ee273aeedacecc3590debcf The meeting is open to the public. I.CALL TO ORDER II.ROLL CALL III.APROVAL OF MINUTES IV.PUBLIC COMMENT The Lodging Tax Advisory Committee desires to allow the opportunity for public comment. However, the business of the Committee must proceed in an orderly, timely manner. At its most restrictive, Public Comment shall be limited to a total of 15 minutes. V.ACTION/DISCUSSION ITEMS/OTHER BUSINESS 1.Discussion/Action Item: Review and Recommend Annual 2024 Lodging Tax Fund Budget Review 2024 Lodging Tax Fund proposed budget based on LTAC Policy and Guidelines. Consider motion to recommend approval of 2024 Lodging Tax Fund proposed budget to City Council. 2.Discussion/Action Item: 2024Regular Meeting Scheduling Review the 2024 Calendar and assign regular meeting dates and times for Tourism Reporting, Fund Review, and Annual Fund disbursement. Consider motion to approve a 2024 Meeting Calendar. VI.STAFF UPDATES VII.COMMITTEE MEMBER UPDATES VIII.ADJOURNMENT LODGING TAX ADVISORY COMMITTEE November 3,2022,at 2:00 p.m. This meeting will be conducted as a hybrid meeting. CALL TO ORDER CommitteeChairFrenchcalled the meeting to order at2:00p.m. ROLL CALL Voting Members Present:Mike French, Christine Loewe, Donya Alward, Sydney Rubin, Marsha Massey. Member at Large Non-Voting Members:RosylenMangohigandAllisa Imming. Members Absent:Darlene Clemens. Staff Present:Ben Braudrick, Zach Trevino, Melody Schneider,andTim Tucker. PUBLIC COMMENT Beth Whitters, spoke on behalf of the Pacific Northwest Fiber Exposition and spoke about the success of the event. ACTION ITEMS 1.Review and Award Funding to Non-Event Lodging Tax Fund Application Proposals Senior Planner Braudrick presented scoring results and provided the Committee options to proceed. The Committee reviewed2023 non-event lodging tax fund application proposals. Chair French opened the floor for discussion on scoring, working the way through the list. Planner Braudrick noted several applicants in the virtual audience and offered to unmute those who wished to speak. Roger Oakes representing Hurricane Winter Sports Club Shuttle, spoke about his experience in public transportation and provided history on his business. Howie Ruddell of the Port AngelesBasketball was invited to speak to his application requestand provided clarification.Parks and Recreation Director Corey Delikat provided background on sporting events funded by Lodging Tax Funds.Tim Tucker spoke about sporting events as they related to the discussion of funding allocations. Extended Committee discussion followed. In consideration of time spent discussing the Non-Events, and hearing no opposition, the Chair moved the conversation to the next item on the agenda. 2.Review and Award Funding to Event Grant Lodging Tax Fund Application Proposals Senior Planner Braudrick presented the scoring for the events and the Committee reviewed the2023 event grant lodging tax fund application proposals. The Committee went through each proposal and identified funding for each award with a goal of approving a final list. Committee discussion followed. Victoria Jones provided clarification on her funding requests and spoke about advertisements for her events. Shannon Cosgrove spoke about the Panto funding request. MarySue French spoke to marketing details as they related to theirfunding request. Kyle Lemair? Spoke about marketing for the Juan de Fuca Concerts on the Pier request. Sean Halburg spoke about his funding request. Name? spoke about his event and elaborated on basketball tournaments. French motioned and Loewe seconded to: Continue discussion on the event totalsthe next meeting. TheChair asked if there was unanimous consent, hearing no opposition, the motion carried 5-0. Next meeting in November 7. 2023-11-15 LTAC Agenda PacketPg. 1 LTAC Minutes November 7, 2022 Page 2 STAFF UPDATES None. COMMITTEE MEMBER UPDATES None. ADJOURNMENT ChairFrenchadjourned the meeting attime5:36p.m. Navarra ___________________________ ___________________________ Kari Martinez-Bailey, Acting Clerk Kari Martinez-Bailey, Acting Clerk 2023-11-15 LTAC Agenda PacketPg. 2 3 Pg. 92%92%91%88%86%85%84%81%79%74%61%55% 87%67%62% Based Average Percentage 5,0005,000 11,40059,25012,50054,00020,00080,000 32,00015,00025,00039,80647,000 101,000300,000100,000265,806547,150859,956 Request Amount Request $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ 72,000 387,700160,000619,700 Packet CapitalCapitalCapitalCapital Available MarketingMarketing Requested OperationsOperationsOperationsOperationsOperationsOperationsOperationsOperationsOperations Funding Type $ $ $ $ Agenda Total LTAC Marketing Operations 2023-11-15 Capital Facilities Olympic Culinary Loop Peninsula Trails Coalition Field Arts and Events Hall Port Angeles Fine Arts CenterLincoln Park BMX AssociationLincoln Park BMX AssociationPort Angeles Fine Arts Center Non-Event Related Application Scoring Port Angeles Youth Basketball Applicant Port Angeles Marathon Association Juan De Fuca Foundation for the Arts Olympic Peninsula Tourism Commission Port Angeles Chamber of Commerce - Elevate PA Olympic Peninsula Tourism Commission - Co-op Ads Hurricane Ridge Winter Sports Education Foundation City of Port Angeles Parks and Recreation Department 5 Pg. v e D g v A J V R S M R Link to ApplicationLink to Vision Goals and Priorities Document Packet R C N Agenda LTAC L C A 2023-11-15 D r the e t help local n of e defined C evidence will (5 pts.) activities. s effectively structured t encourage r is A through action e will (5 pts.) n i F project there (5 pts.)for s e research, detailto l understanding e project and a g i r n e A t (5 pts.) clear i timeline t r thatthis r market aa localeconomy C o enough tourismsustainable PCapitalADA Trail Improvements to Sculpture Park$101,000$104,300g project thatthe on n i our r with for o vided c eflects r S vided lear pro reflects based c pro upport withthis is is s will plan evidence proposal budget opportunities evidence (5 pts) is is associated the project budgetprovided project verall look and feel and welcoming design of Port Organization:Request Type:Request For:Request Amount:Overall Budget:Thereincrease(5 pts.)Therevisitors to enjoy longer stays and return. Theanddetermine potential for success.Thecoststhatthisestimate s, or estimates provided by contractors. The project supports LTAC priorities to increase transportation, quality of city infrastructure, wayfinding, or enhances the city’s natural assets to improve the oAngeles.Thecontracts, retail purchases, or partnerships. 18 Pg. 91919087868178787472706257 9291907558 Points Average 005000000000000000055 007000000000000000077 00000500050005533 8000 ,,,,,,,,,,,,,,,,,,,,, 00 55 035 54 0 5 07076 92 275 1 11 1 1 471 1 Request Request $$$$$$$$$$$$$ $$$$$ $ $$ 0 0 -- 2 , 5 0 NewNewNewNewNewNewNewNewNew 1 Legacy LegacyLegacyLegacyLegacyLegacyLegacyLegacyLegacy Available Event Type $ $ $ Packet Agenda New Event Legacy Event Sea to Sound LTAC Frosty Moss Relay Salt Creek 24 Race Big Hurt/Little Hurt Concerts on the Pier 2023-11-15 Port Angeles Rams Basketball Wintertide Celebration of Light Northwest Cup Race Weekend 1Northwest Cup Race Weekend 2Northwest Cup Race Weekend 3 Juan De Fuca Festival for the Arts Pacific Northwest Fiber Exposition Port Angeles Coastal Rowing Series North Olympic Discovery Marathon Run the Peninsula: Elwha Bridge Run Event Name 2024 LTAX Event Related Application Scoring SquatchCon Comics and Art Convention Port Angeles City Ballet Presents: The Nutcracker Raymond Carver and Tess Gallager Creative Writing Festival 20 Pg. v e D 7.16.01.64.00.0 14.3 g v A 17.420.019.015.010.081.4 J 5 V 1215201062 R S M R 252520151095 Packet R C 202520151090 N Agenda L LTAC C 252515201095 A 5 D 1020201065 2023-11-15 y (20 pts) a l e R s s o a i M r e y t l t i s r a o C t r Fg Peninsula Adventure SportsSeptember 28-29$2,000$41,000LLCNoNone as of the application3970 o n i T r o c S (20 pts.) (10 pts.) : e m a N t n e v E Organization:Event Date/s:Request Amount:Overall Budget:Business Type:ROW Request:Event Sponsors:Previous Room Nights:Est. 2024 Room Nights:Demonstrates a proven track record to result in overnight stays by tourists in lodging establishments within the City. (25 pts.)Demonstrates ability for continued increase in overnight stays by tourists in lodging establishments within the City. (25 pts.)This project occurs in non-demand periods. The project lends itself to the complement of other events in the community and helps create a diversity of opportunities (arts, culture, recreation, education, or historic significance). The event proposal defines additional revenue benefit beyond overnight stays (likely diners, shoppers, paid parking etc.). 26 Pg. v e D g v A J V R S M R Packet R Agenda C N LTAC L C 2023-11-15 A D (20 pts) r e k c a r a i c r t e u t i N r e C h g TPort Angeles City BalletDecember 1-3$7,500$51,000501C3NoYes20 20 n i (20 pts.) r o c S (25 pts.)(25 pts.) (10 pts.) : e m a N t n e v EOrganization:Event Date/s:Request Amount:Overall Budget:Business Type:ROW Request:Event Sponsors:Previous Room Nights:Est. 2024 Room Nights:Demonstrates a proven track record to result in overnight stays by tourists in lodging establishments within the City. Demonstrates ability for continued increase in overnight stays by tourists in lodging establishments within the City. This project occurs in non-demand periods. The project lends itself to the complement of other events in the community and helps create a diversity of opportunities (arts, culture, recreation, education, or historic significance). The event proposal defines additional revenue benefit beyond overnight stays (likely diners, shoppers, paid parking etc.). 27 Pg. v e D g v A J V R S M R Packet R Agenda C N LTAC L C 2023-11-15 A n D u R e g d i r B a h w l E (20 pts) : a l u s n i n e a P i r e e h t i t r n C u g RPort Angeles Marathon Association2-Feb$5,000$306,000 for all eventsS-CorpNoYes462 (Both Events)500 (Both Events) n i (20 pts.) r o c S (25 pts.)(25 pts.) (10 pts.) : e m a N t n e v EOrganization:Event Date/s:Request Amount:Overall Budget:Business Type:ROW Request:Event Sponsors:Previous Room Nights:Est. 2024 Room Nights:Demonstrates a proven track record to result in overnight stays by tourists in lodging establishments within the City. Demonstrates ability for continued increase in overnight stays by tourists in lodging establishments within the City. This project occurs in non-demand periods. The project lends itself to the complement of other events in the community and helps create a diversity of opportunities (arts, culture, recreation, education, or historic significance). The event proposal defines additional revenue benefit beyond overnight stays (likely diners, shoppers, paid parking etc.). 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