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HomeMy WebLinkAbout06122025 LTAC Agenda PacketJune 12, 2025 Lodging Tax Advisory Committee Page 1 Lodging Tax Advisory Committee Special Meeting Agenda Thursday, June 12, 2025 10:00 a.m. – 12:00 p.m. Notice is hereby given that the Lodging Tax Advisory Committee (LTAC) will hold a hybrid Special Meeting on Thursday, June 12th, 2025, starting at 10:00 AM in the City Council Chambers in City Hall located at 321 E. 5th Street, Port Angeles, WA. This meeting will be conducted as a hybrid meeting. In hybrid meetings, members of the public, Committee members, and City staff have the option to attend the meeting in person, at City Hall or remotely via telephone or video link. Audio only: 1-844-992-4726 Access code: 2559 474 7026 Webinar password: h5HHjZc2HM2 (45445922 when dialing from a phone or video system) Once connected, press *3 to raise your virtual hand if you wish to make a comment or public testimony. You will be notified when it is your turn to speak. This access code is good for the June 12, 2025 meeting only. Webex link: https://cityofpa.webex.com/cityofpa/j.php?MTID=m8e527e038a36268e8bbbdadf8a57ee31 To make a public comment, please use the “raise your hand” feature in Webex. You will be notified when it is your turn to speak. The meeting is open to the public. I.CALL TO ORDER II.ROLL CALL III.APROVAL OF MINUTES Minutes of the May 8, 2025 Lodging Tax Advisory Committee meeting. IV.PUBLIC COMMENT The Lodging Tax Advisory Committee desires to allow the opportunity for Public Comment. However, business must proceed in an orderly and timely manner. Visit https://www.cityofpa.us/984/Live-Virtual-Meetings to learn how to participate during public comment and or watch the meeting live. Written public comments can be submitted to lodgingtaxadvisorycommittee@cityofpa.us, comments will not be read aloud. V.DISCUSSION/ACTION ITEMS 1.Discussion: Visit Port Angeles Destination Marketing Presentation: Presentation by consultant Lulish Design on the tourism marketing efforts of 2024-2025. 2.Action: Annual Review of LTAC Funding and Disbursement Work Plan and Procedures: Committee review of application scoring criteria and final recommendation for adoption of the Funding and Disbursement Work Plan and Procedures resolution. VI.STAFF UPDATES 1.Hybrid Meeting User Guide 2.May 2025 Lodging Tax Report VII.COMMITTEE MEMBER UPDATES VIII.ADJOURNMENT LODGING TAX ADVISORY COMMITTEE Special Meeting Port Angeles, Washington May 8, 2025 10:00 a.m. This meeting was conducted as a hybrid meeting. CALL TO ORDER Chair Carr called the meeting of the Lodging Tax Advisory Committee to order at 10:00 a.m. ROLL CALL Members Present: Navarra Carr, Christine Loewe, Caitlin Sullivan, Sam Grello, Katie Bedard and David Mattern. Members Absent: None. Staff Present: Ben Braudrick, Sarina Carrizosa, Hailey Jones, and Aubrianna Winn. APPROVAL OF MINUTES It was moved by Mattern and seconded by Grello to: Approve the March 20, 2025 minutes. Motion carried 5-0. *Clerk's note: Committee member Katie Bedard joined the meeting at 10:05 a.m. after the vote was taken. * PUBLIC COMMENT Laurie Mittman, city resident, spoke against the current requirements of the Lodging Tax Advisory Committee positions. Marsha Massey, residing outside of the city, spoke against the current requirements of the Lodging Tax Advisory Committee positions. DISCUSSION/ ACTION ITEMS 1. Discussion Item: Review of LTAC Funding Procedures Document Planning Supervisor Ben Braudrick provided background for the current 2024 LTAC Policies and Procedures document and presented the following changes to the document: • Addition of a “Definitions Section” that includes several RCW 67.28.080 definitions. • Combining funding into two categories: (1) Capital expenditures of tourism-related facilities owned or operated by a municipality or a public facilities district, and (2) Tourism -related marketing; the marketing and operations of special events and festivals designed to attract tourists; and supporting the operations of tourism-related facilities owned or operated by nonprofit organizations. • Combining funding priorities into a single section. • Adding priorities for the support of various types of marketing and a visitor center. • Removing event funding caps. • Adding a list of high priorities in line with Clallam County’s guidance for Committee members. • Changing the application review criteria and scoring to reflect the changes to the new funding categories. • Providing applicant guidance on specific requirements for prevailing wage and reporting. Chair Carr opened the floor to Committee discussion. Planning Supervisor Braudrick and Finance Director Sarina Carrizosa answered Committee questions. The Committee came to a consensus to add to the document a Staff-recommended dollar amount and flexibility to reevaluate or go out for an additional application period. Committee discussion continued on the proposed document changes. LODGING TAX ADVISORY COMMITTEE – May 8, 2025 Page 2 of 2 The Committee came to a consensus to recommend adding under the “Scoring Criteria for Tourism Marketing, Tourism-related operations and Events” section: 3. The proposal provides clear evidence that this organization can successfully draw tourists and demonstrate history or high success with similar activities. The Committee came to a consensus to recommend adding under the “Scoring Criteria for Tourism Marketing, Tourism-related operations and Events” section: 5. The project lends itself to the complement of other events in the community and helps create a diversity of opportunities (arts, culture, recreation, education, historic significance or conferences). Community discussion continued on the proposed document changes. Planning Supervisor Braudrick and Finance Director Carrizosa continued to answer Committee questions. STAFF UPDATES No reports were given. COMMITTEEE MEMBER UPDATES Chair Carr spoke to attending a joint Lodging Tax meeting that included the representatives of each of the Olympic Peninsula Lodging Tax Advisory Committees and their tourism goals. No other reports were given. ADJOURNMENT Chair Carr adjourned the meeting at 12:06 p.m. _____________________________________ _______________________________ Navarra Carr, Chair Aubrianna Winn, Acting Clerk Date: June 12, 2025 To: Lodging Tax Advisory Committee From: Ben Braudrick, Planning Supervisor Subject: Proposed Annual Lodging Tax Funding Work Plan and Procedures Revisions Background / Analysis: Previous Changes Presented to the LTAC At the November 11, 2024 Lodging Tax Advisory Committee (LTAC) meeting the Committee made its recommendation on the 2025 budget to City Council, staff became aware of several deficiencies in the procedures and funding guidance document (City Council Resolution 11-24) that created confusion in the funding award process for both Committee members and applicants. Based on the long discussion that ensued at that meeting, Council guidance at their November 19 and December 3, 2024 meetings; feedback from the January 9, 2025 joint meeting hosted by Clallam County between Olympic Peninsula LTAC leadership; written feedback from past Lodging Tax (LTAX) funding awardees; and verbal feedback from the May 8, 2025 LTAC Meeting, staff has made several major amendments to the document to ensure: 1. Funding priorities and decision criteria provide greater clarity for the LTAC and applicants; 2. Guidance of the use of annual excess reserve funds; and 3. Match that of the state RCW 67.28.1816 and Clallam County guidance. The LTAC provided feedback on the following changes recommended by staff and at the May 8, 2025 meeting: • Addition of a “Definitions Section” that includes several RCW 67.28.080 definitions. • Combining funding into two categories: (1) Capital expenditures of tourism-related facilities owned or operated by a municipality or a public facilities district, and (2) Tourism-related marketing; the marketing and operations of special events and festivals designed to attract tourists; and supporting the operations of tourism-related facilities owned or operated by nonprofit organizations. • Combining funding priorities into a single section. • Adding priorities for the support of various types of marketing and a visitor center . • Removing event funding caps. • Adding a list of high priorities in line with Clallam County’s guidance for Committee members. • Providing applicant guidance on specific requirements for prevailing wage and reporting. Summary: The Lodging Tax Advisory Committee (LTAC) has a Funding Work Plan and Procedures document that is reviewed by the Committee each year. Based upon the Committees prior requests and awardee feedback staff has made amendments to the Work Plan. Funding: The proposed amendments will ensure a balanced approach to funding of lodging tax eligible expenditures. The changes will provide better funding guidance through revisions of the funding categories, priorities, and scoring criteria. Recommendation: City staff recommends the LTAC review recommended changes and motion to recommend City Council adopt the Funding Work Plan and Procedures document through resolution. Remaining Changes Recommended by Staff Staff is recommending the following additional changes to the guidance document: • Reduce the review criteria categories to match the funding categories. • Provide guidance that standardizes the use of excess reserve funds to ensure the funds are balanced to withhold $200,000 each year and add the remainder to the available annual budget. Scoring Criteria Revision Recommendations The criteria have remained broad in scope but specific in relation to the LTAC funding priorities. The scoring criteria review process aims to assist the funding applicants and LTAC members in connecting the funding priorities of the work plan in a way that allows for an unbiased review of the application on its own merit. The scoring criteria are meant to establish whether there is a consensus on the LTAC, or if further discussion of the application proposal is required prior to a funding recommendation. T he funding applications will ask questions of the proposers that demonstrate the request meets the expectations of each criterion. Scoring Criteria for Capital Expenditures and Public Facilities Districts: The criteria for capital facilities and Public Facilities Districts have been edited to ensure the proposal is not specifically project-based. Scoring Criteria for Tourism Marketing, Tourism-related Operations, and Events: The criteria have been edited to address each proposal in a way that can judge single events and annual operations equally. A bonus criterion has been created for staff assessment that focuses on awarding in the shoulder season. Attachments: Attachment 1 – Line In/Line Out LTAC Funding and Disbursement Plan and Procedures Attachment 2 – Clean Draft Version of the LTAC Funding and Disbursement Plan and Procedures 1 Port Angeles Vision, Goals, and Priorities for Lodging Tax Advisory Committee Funding Work Plan and Procedures Programs Vision: To best utilize lodging tax funds to create a welcoming and inviting community with facilities and activities that increase tourism-related revenue through a sustainable visitor experience. Goals: 1. Foster and maintain a healthy and diverse tourism sector that continues to thrive. 2. Fully utilize and promote creative uses of existing facilities. 3. Improve the quality of experience and relationships for tourist and residents while diminishing any negative impacts from tourism-related activities and traffic. 4. Promote partnerships and increase tourism by concentrating on priorities identified by both residents and the tourism industry. 5. Focus on our unique Port Angeles assets that make us a premier destination for environmentally and fiscally sustainable recreation and tourism. 6. Encourage collaboration recognizing that Olympic Peninsula-based tourism supports and benefits all communities. Definitions: • “Events or Festivals” are held on specific dates related to programming for entertainment, competition, education, arts and culture, and celebration. Events are not required to occur within city limits but must demonstrate support of tourism-related facilities and/or lodging facilities within Port Angeles. • "Operation" includes, but is not limited to, operation, management, and marketing. • “Peak tourism season” is defined by the period of the year where lodging tax revenue is at its peak in the months of June through September. • "Tourism" means economic activity resulting from tourists, which may include sales of overnight lodging, meals, tours, gifts, or souvenirs. • "Tourism promotion" means activities, operations, and expenditures designed to increase tourism, including but not limited to advertising, publicizing, or otherwise distributing information for the purpose of attracting and welcoming tourists; developing strategies to expand tourism; operating tourism promotion agencies; and funding the marketing of or the operation of special events and festivals designed to attract tourists. • "Tourism-related facility" means real or tangible personal property with a usable life of three or more years, or constructed with volunteer labor that is: (a)(i) Owned by a public entity; (ii) owned by a nonprofit organization described under section 501(c)(3) of the federal internal revenue code of 1986, as amended; or (iii) owned by a nonprofit organization described under section 501(c)(6) of the federal internal revenue code of 1986, as amended, a business organization, destination marketing organization, main street organization, lodging association, or chamber of commerce and (b) used to support tourism, performing arts, or to accommodate tourist activities. 2 General Annual Funding Disbursement: The expected outcome of the funded activities is to increase economic activity in Port Angeles through the overnight lodging of tourists, through tourism-related expenditures, and construction of tourism- related facilities in accordance with RCW 67.28.1816 Funding categories and their percentage of annual expenditure should approximate: • Tourism-related capital facilities – 20% plus 5% reserved. Reserves are to be taken from the initial annual projected available revenues prior to LTAC consideration of expenditure allocation and budget for the annum. Capital Facility expenditures are to be used for: o New construction o Improvement and renovation • Tourism-related marketing – 25% • Tourism-related non-profit business operations – 33% • Events and festivals designed to attract tourists – 12% • LTAC Priorities – 5% Funding Priorities – Non-events: • Lend support to a diverse range of sustainable tourism activities to encourage visitors to enjoy longer stays and return often. • Support the increase of tourism capacity, where capacity is defined as the broad number activities within the community a visitor can attend, visit, or take part in when staying overnight. • Assist the maintenance establishment tourism-related capital facilities including: o Wayfinding and interpretative signage o Public restrooms o Public art o Transportation facilities, o Passive recreational park facilities (benches, walkways, pedestrian scale lighting, landscaping etc.) o Active recreational facilities (ball fields, trails, playgrounds, wheel-based recreation, water-based recreation, etc.). • Support efforts to improve information on attractions and facilities. • Support Port Angeles as its own destination marketing organization. • Support regional Olympic Peninsula-wide collaborative tourism marketing. • Support a long-term established visitor center facility. • Fund proposals that encourage and enhance tourism during the off-peak season (October- May).time as stated below. • Promote tourism that highlights Port Angeles assets – its natural beauty, geology, outdoor activities, anthropology, community events, lifelong learning opportunities, history, culture, and the arts. • Develop key community assets that function as destinations or venues for multipurpose events and festivals on a year-round basis. • Create partnerships and synergies with existing organizations to develop and promote attractions and events for visitors. • Develop innovative opportunities that improve the tourist/resident relationship • Improve effectiveness of coordinated transportation and trail linkages. • Support of organizations and projects that promote coordination and cooperation in tourism activities. 3 Funding Priorities –Events: • Event Funding is capped at $10,000 per year per event for new events (events in operation for 5 years or less). • Event funding is capped at $5,000 per year per event for legacy events (events in operation 6 years or more). • Review events also based upon intangible benefits for the community, including arts and culture, local economic development, and regional/statewide/national/international exposure. • Lend support to a diverse range of tourism sustainable activities to encourage visitors to enjoy longer stays and return often. • Encourage events to become self-sufficient or demonstrate innovative techniques in marketing, event expansion, or extending participant stays in Port Angeles. • Encourage the creation of new events and festivals in the off-peak seasons that drive an increase in lodging tax. • Encourage the potential growth of existing events. Support of organizations and projects that promote coordination and cooperation in tourism activities. • Support the development Develop of innovative opportunities that improve the tourist/resident relationship. • Support events operations that demonstrate regional marketing and marketing partnerships with other local/regional marketing organizations. • Support projects that demonstrate a clear marketing strategy and business goals. HIGH PRIORITY may be given to tourism activities that: • Have a demonstrated potential or high potential from the Committee’s perspective to result in overnight stays by visitors in lodging establishments for projected nonpeak periods in Port Angeles. • Promote Port Angeles events, activities, and places in Port Angeles to potential visitors from outside the County. • Have demonstrated a high potential from the Committee’s perspective to result in documented economic benefit to Port Angeles. • Have demonstrated history of success or are proposed by a group with a demonstrated history or high potential of success with similar activities. • Minimize duplication of services where appropriate and encourage cooperative marketing and/or includes an element of cooperation or partnership. • Provide, maintain, operate, or enhance City-owned tourism facilities or infrastructure. Annual Funding Disbursement: The expected outcome of the funded activities is to increase economic activity in Port Angeles through the overnight lodging of tourists, through tourism-related expenditures, and construction of tourism- related facilities in accordance with RCW 67.28.1816. Funding categories and their percentage of annual budgeted expenditures should approximate: • Supporting the operations and capital expenditures of tourism-related facilities owned or operated by a municipality or a public facilities district created under chapters 35.57 and 36.100 RCW. Reserves are to be taken from the initial annual projected available revenues prior to LTAC consideration of expenditure allocation and budget for the annum. – 20% plus 5% reserved • Tourism-related marketing; the marketing and operations of special events and festivals designed to attract tourists; and supporting the operations of tourism-related facilities owned or 4 operated by nonprofit organizations described under 26 U.S.C. Sec. 501(c)(3) and 26 U.S.C. Sec. 501(c)(6) of the internal revenue code of 1986, as amended. – 75% Annual Excess Reserve Funding As a part of the annual budget process, and in accordance with City Financial Policies, staff reserve 25% of planned budgetary expenses into a reserve fund only to be used in the event of a budget shortfall. The remainder of this reserve is excess to the immediate annual reserve needs. The excess reserves shall be used annually in the following manner: 1. An additional $200,000 of excess reserve shall be added to the annual 25% reserve to only be used in the event of a budget short fall. This additional amount may be released for other use upon recommendation from the committee if economic conditions improve. 2. The remainder of the total excess reserves shall be made available in the following year’s annual budget for disbursement to eligible application proposals. 3. Any remaining excess reserves not allocated to proposals during the LTAC annual budget recommendation may be considered for use each spring for eligible capital facilities projects proposed in the Capital Facilities and Transportation Improvement Plan. Proposals for LTAX funds will require the same application process. Scoring Criteria for Legacy Event Grant proposals – 100 possible points: 1. Demonstrates a proven track record to result in overnight stays by tourists in lodging establishments within the City. (25 pts.) 2. Demonstrates ability for continued increase in overnight stays by tourists in lodging establishments within the City. (25 pts.) 3. This project occurs in non-demand periods. (20 pts) 4. The project lends itself to the complement of other events in the community and helps create a diversity of opportunities (arts, culture, recreation, education, or historic significance). (20 pts.) 5. The event proposal defines additional revenue benefit beyond overnight stays (likely diners, shoppers, paid parking etc.). (10 pts.) Scoring Criteria for Capital Expenditures and Public Facilities Districtsor Non-Event Proposals (Capital Facilities/Projects) – 30 25 possible points: 1. There is evidence provided that this project will help increase opportunities for sustainable tourism activities. 2. There is evidence provided that the project expenditure will encourage visitors to enjoy longer stays and return. 3. The project plan isThe proposal provides a clear with a timeline for action defined and the proposal reflects enough detail to effectively determine potential for success. 4. The budget provided reflects a clear understanding of the costs associated with this project and there is evidence that this budget is based on market research, structured estimates, or estimates provided by contractors. 5. The project supports LTAC priorities to increase transportation, quality of city infrastructure, wayfinding, or enhances the city’s natural assets to improve the overall look and feel and welcoming design of Port Angeles. 5. The project proposal will support our local economy through local contracts, retail purchases, or partnerships. 5 Scoring Criteria for Non-Event ProposalsTourism Marketing, Tourism-related Operations, and Events (Operations & Marketing) – 25 possible points: 1. There is evidence provided that organization or projectthe proposal will help increase or sustain opportunities for tourism related activities. 2. There is evidence provided that this organization or projectproposal will encourage visitors to enjoy longer stays or engage in return visits. 3. The proposal provides clear evidence that this organization can successfully draw tourists. 4. This project supports LTAC priorities to improve transportation, quality of city infrastructure, or wayfinding or enhances the city’s natural assets to improve the overall look and feel and welcoming design of Port Angeles. 4. This projectThe proposal clearly reflects how the funds will be used to help sustain a tourism- related business. 5. The project lends itself to the complement of other events in the community and helps create a diversity of opportunities (arts, culture, recreation, education, or historic significance). 6. Bonus (Staff allocated) Operations and efforts are targeting the tourism shoulder season – 3 points. Each criterion will be evaluated on the following spectrum: • Strongly Agree – 5 pts • Agree – 4 pts. • Neutral – 3 pts. • Disagree – 2 pts. • Strongly Disagree – 1 pt. • Did not answer – 0 pts. Meeting Procedures and Workplan • Regular LTAC meetings are two hours long. • Meetings are held on the second Thursday of the month. • The LTAC regularly holds five four open public meetings per year and requests for LTAX Fund application proposals once per year: o March: New business, LTAC and LTAX fund orientation, Guidance document review. o April or May: Old business, Committee member and staff recommended items. o June: Recommended revisions to guidance document, Destination Marketing Presentation. o September: Committee Orientation to LATX Application Review o September: Annual overall budget review and recommendation to City Council. o October or November: Annual LTAX Fund RFP award recommendation to City Council. LTAX Fund RFP Application Procedures • The annual application window will open the Friday after City Council approves the annual budget recommendation. • The RFP application window is at minimum 14 days. • Applications must be sent to ced@cityofpa.us on or before 5:00 PM of the closing date. Late applications will not be accepted. • Applications requesting funding for events must be for events that have not yet taken place. • The City Attorney’s office will review all applications and determine whether the request is eligible for funding prior to LTAC review. 6 • Events requesting operations funding must demonstrate annual service and operational impact to the LTAX Fund. • All Committee application criteria scoring will be compiled and made available in the meeting agenda packet. Please note: • All capital requests on city owned property or within city right of way requires explicit City permission that may include City Council approval. • Public works as defined by RCW’s 39.04.010 and 39.12.020 require prevailing wage for reimbursement. • All LTAX Fund recipients must provide a final report detailing the results of the LTAX Award expenditures that includes information for the State Joint Legislative Audit Review Committee. 1 Port Angeles Lodging Tax Advisory Committee Funding Work Plan and Procedures Vision: To best utilize lodging tax funds to create a welcoming and inviting community with facilities and activities that increase tourism-related revenue through a sustainable visitor experience. Goals: 1. Foster and maintain a healthy and diverse tourism sector that continues to thrive. 2. Fully utilize and promote creative uses of existing facilities. 3. Improve the quality of experience and relationships for tourist and residents while diminishing any negative impacts from tourism-related activities and traffic. 4. Promote partnerships and increase tourism by concentrating on priorities identified by both residents and the tourism industry. 5. Focus on our unique Port Angeles assets that make us a premier destination for environmentally and fiscally sustainable recreation and tourism. 6. Encourage collaboration recognizing that Olympic Peninsula-based tourism supports and benefits all communities. Definitions: • “Events or Festivals” are held on specific dates related to programming for entertainment, competition, education, arts and culture, and celebration. Events are not required to occur within city limits but must demonstrate support of tourism-related facilities and/or lodging facilities within Port Angeles. • "Operation" includes, but is not limited to, operation, management, and marketing. • “Peak tourism season” is defined by the period of the year where lodging tax revenue is at its peak in the months of June through September. • "Tourism" means economic activity resulting from tourists, which may include sales of overnight lodging, meals, tours, gifts, or souvenirs. • "Tourism promotion" means activities, operations, and expenditures designed to increase tourism, including but not limited to advertising, publicizing, or otherwise distributing information for the purpose of attracting and welcoming tourists; developing strategies to expand tourism; operating tourism promotion agencies; and funding the marketing of or the operation of special events and festivals designed to attract tourists. • "Tourism-related facility" means real or tangible personal property with a usable life of three or more years, or constructed with volunteer labor that is: (a)(i) Owned by a public entity; (ii) owned by a nonprofit organization described under section 501(c)(3) of the federal internal revenue code of 1986, as amended; or (iii) owned by a nonprofit organization described under section 501(c)(6) of the federal internal revenue code of 1986, as amended, a business organization, destination marketing organization, main street organization, lodging association, or chamber of commerce and (b) used to support tourism, performing arts, or to accommodate tourist activities. Funding Priorities • Lend support to a diverse range of sustainable tourism activities to encourage visitors to enjoy longer stays and return often. 2 • Support the increase of tourism capacity, where capacity is defined as the broad number activities within the community a visitor can attend, visit, or take part in when staying overnight. • Assist the maintenance establishment tourism-related capital facilities including: o Wayfinding and interpretative signage o Public restrooms o Public art o Transportation facilities, o Passive recreational park facilities (benches, walkways, pedestrian scale lighting, landscaping etc.) o Active recreational facilities (ball fields, trails, playgrounds, wheel-based recreation, water-based recreation, etc.). • Support efforts to improve information on attractions and facilities. • Support Port Angeles as its own destination marketing organization. • Support regional Olympic Peninsula-wide collaborative tourism marketing. • Support a long-term established visitor center facility. • Fund proposals that encourage and enhance tourism during the off-peak season (October-May) • Promote tourism that highlights Port Angeles assets – its natural beauty, geology, outdoor activities, anthropology, community events, lifelong learning opportunities, history, culture, and the arts. • Develop key community assets that function as destinations or venues for multipurpose events and festivals on a year-round basis. • Create partnerships and synergies with existing organizations to develop and promote attractions and events for visitors. • Develop innovative opportunities that improve the tourist/resident relationship • Improve effectiveness of coordinated transportation and trail linkages. • Support of organizations and projects that promote coordination and cooperation in tourism activities. • Lend support to a diverse range of tourism sustainable activities to encourage visitors to enjoy longer stays and return often. • Encourage events to become self-sufficient or demonstrate innovative techniques in marketing, event expansion, or extending participant stays in Port Angeles. • Encourage the creation of new events and festivals in off-peak season that drive an increase in lodging tax. • Encourage the potential growth of existing events. Support of organizations and projects that promote coordination and cooperation in tourism activities. • Support the development of innovative opportunities that improve the tourist/resident relationship. • Support operations that demonstrate regional marketing and marketing partnerships with other local/regional marketing organizations. • Support projects that demonstrate a clear marketing strategy and business goals. HIGH PRIORITY may be given to tourism activities that: • Have a demonstrated potential or high potential from the Committee’s perspective to result in overnight stays by visitors in lodging establishments for projected nonpeak periods in Port Angeles. • Promote Port Angeles events, activities, and places in Port Angeles to potential visitors from outside the County. 3 • Have demonstrated a high potential from the Committee’s perspective to result in documented economic benefit to Port Angeles. • Have demonstrated history of success or are proposed by a group with a demonstrated history or high potential of success with similar activities. • Minimize duplication of services where appropriate and encourage cooperative marketing and/or includes an element of cooperation or partnership. • Provide, maintain, operate, or enhance City-owned tourism facilities or infrastructure. Annual Funding Disbursement: The expected outcome of the funded activities is to increase economic activity in Port Angeles through the overnight lodging of tourists, through tourism-related expenditures, and construction of tourism- related facilities in accordance with RCW 67.28.1816. Funding categories and their percentage of annual budgeted expenditures should approximate: • Supporting the operations and capital expenditures of tourism-related facilities owned or operated by a municipality or a public facilities district created under chapters 35.57 and 36.100 RCW. Reserves are to be taken from the initial annual projected available revenues prior to LTAC consideration of expenditure allocation and budget for the annum. – 20% plus 5% reserved • Tourism-related marketing; the marketing and operations of special events and festivals designed to attract tourists; and supporting the operations of tourism-related facilities owned or operated by nonprofit organizations described under 26 U.S.C. Sec. 501(c)(3) and 26 U.S.C. Sec. 501(c)(6) of the internal revenue code of 1986, as amended. – 75% Annual Excess Reserve Funding As a part of the annual budget process, and in accordance with City Financial Policies, staff reserve 25% of planned budgetary expenses into a reserve fund only to be used in the event of a budget shortfall. The remainder of this reserve is excess to the immediate annual reserve needs. The excess reserves shall be used annually in the following manner: 1. An additional $200,000 of excess reserve shall be added to the annual 25% reserve to only be used in the event of a budget short fall. This additional amount may be released for other use upon recommendation from the committee if economic conditions improve. 2. The remainder of the total excess reserves shall be made available in the following year’s annual budget for disbursement to eligible application proposals. 3. Any remaining excess reserves not allocated to proposals during the LTAC annual budget recommendation may be considered for use each spring for eligible capital facilities projects proposed in the Capital Facilities and Transportation Improvement Plan. Proposals for LTAX funds will require the same application process. Scoring Criteria for Capital Expenditures and Public Facilities Districts – 25 possible points: 1. There is evidence provided that this project will help increase opportunities for sustainable tourism activities. 2. There is evidence provided that the expenditure will encourage visitors to enjoy longer stays and return. 3. The proposal provides a clear timeline for action defined and the proposal reflects enough detail to effectively determine potential for success. 4. The budget provided reflects a clear understanding of the costs associated with this project and there is evidence that this budget is based on market research, structured estimates, or estimates provided by contractors. 4 5. The proposal will support our local economy through local contracts, retail purchases, or partnerships. Scoring Criteria for Tourism Marketing, Tourism-related Operations, and Events – 25 possible points: 1. There is evidence provided that the proposal will help increase or sustain opportunities for tourism related activities. 2. There is evidence provided that this organization or proposal will encourage visitors to enjoy longer stays or engage in return visits. 3. The proposal provides clear evidence that this organization can successfully draw tourists. 4. The proposal clearly reflects how the funds will be used to help sustain a tourism-related business. 5. The project lends itself to the complement of other events in the community and helps create a diversity of opportunities (arts, culture, recreation, education, or historic significance). 6. Bonus (Staff allocated) Operations and efforts are targeting the tourism shoulder season – 3 points. Each criterion will be evaluated on the following spectrum: • Strongly Agree – 5 pts • Agree – 4 pts. • Neutral – 3 pts. • Disagree – 2 pts. • Strongly Disagree – 1 pt. • Did not answer – 0 pts. Meeting Procedures and Annual Workplan • Regular LTAC meetings are two hours long. • Meetings are held on the second Thursday of the month. • The LTAC regularly holds four open public meetings per year and requests for LTAX Fund application proposals once per year: o March: New business, LTAC and LTAX fund orientation, Guidance document review. o April or May: Old business, Committee member and staff recommended items. o June: Recommended revisions to guidance document, Destination Marketing Presentation. o September: Committee Orientation to LATX Application Review o October or November: Annual LTAX Fund RFP award recommendation to City Council. LTAX Fund RFP Application Procedures • The annual application window will open the Friday after City Council approves the annual budget recommendation. • The RFP application window is a minimum 14 days. • Applications must be sent to ced@cityofpa.us on or before 5:00 PM of the closing date. Late applications will not be accepted. • Applications requesting funding for events must be for events that have not yet taken place. • The City Attorney’s office will review all applications and determine whether the request is eligible for funding prior to LTAC review. • Events requesting operations funding must demonstrate annual service and operational impact to the LTAX Fund. • All Committee application criteria scoring will be compiled and made available in the meeting agenda packet. 5 Please note: • All capital requests on city owned property or within city right of way requires explicit City permission that may include City Council approval. • Public works as defined by RCW’s 39.04.010 and 39.12.020 require prevailing wage for reimbursement. • All LTAX Fund recipients must provide a final report detailing the results of the LTAX Award expenditures that includes information for the State Joint Legislative Audit Review Committee. Hybrid Meeting User Guide Due to some changes in Webex, users now need to have a verified account for the smoothest meeting experience. This guide will walk you through setting up your account, updating the Webex app (if necessary) and logging into your meetings. Creating Your Account 1. Once your account has been created by IT, you will receive an email from Cisco with the subject line “Your Webex account has been created! Join City of Port Angeles”. This email will be sent to your @cityofpa.us email address. 2. Within the email, click the “Activate” button. This will open a new window. 3. In the new Webex window, you will be prompted to create a password for your account. Do so, and then click “Next.” 4. On the next screen, you will be asked to input your name. This is what will appear anytime you join a Webex meeting. Please follow the format “First name, Last Name”. Once you have done that, click “Enter”. 5. The page will load for a little bit and then you’ll get the following error message : 6. Close the window—it doesn’t impact your account creation. Updating the Webex App 1. When you try to join a meeting through the app, it will prompt you to sign in. Enter the email and password that you set up in the previous section. 2. The app will sign you in and then you will see a pop-up that says “New version required”. Click on “Check for updates”. 3. On the next pop-up, click “Get update”. 4. Let the app do its thing, and on the next pop-up click “Restart now”. This will restart the Webex app. 5. Once the app has restarted, return to your email and click “Join Webinar” again. The app should present the window with the meeting information, options to control your video and microphone, and the green “Join Webinar” button. Logging In to Meetings Webex Browser This section assumes that you have created your Webex account 1. Open the email you received with the meeting invite and click the green “Join webinar” button. 2. In the new window, click “Cancel” on the pop-up, then click “Join from this browser”. 3. Choose “Sign in and join”. 4. Enter your email address and click “Next”, then enter your Webex account password. Click “Next”. 5. Click the green button to join the webinar. Webex App This section assumes that you have a) created your Webex account and b) updated the app (if you use it) 1. Open the email you received with the meeting invite and click the green “Join webinar” button. 2. In the new window, click “Open” on the pop-up. 3. In the new window, ignore the boxes and instead click “sign in”. 4. Enter your email and then your password for your Webex account. 5. The meeting window should open automatically and you should be able to click “Join Webinar”. Clal. Co January February March April May June July August September October November December Full Year YTD 2025 $78,176.28 $80,109.20 $132,147.05 $29,901.94 $144,364.00 $464,698.47 $464,698.47 -7.17%140.49% 2024 $60,741.79 $70,762.03 $112,927.33 $115,299.87 $140,885.40 $156,244.77 $205,662.20 $266,244.40 $280,495.48 $266,399.45 $217,226.17 $123,943.88 $2,016,832.77 $500,616.42 29.15%159.07% 2023 $58,949.27 $55,738.41 $99,500.62 $63,119.24 $110,307.80 $134,698.33 $180,516.76 $234,491.47 $265,256.38 $230,245.41 $203,092.91 $100,920.77 $1,736,837.37 $387,615.34 -12.42%100.59% 2022 $61,655.81 $61,942.93 $94,697.66 $102,318.23 $121,982.73 $126,841.89 $153,765.97 $198,802.60 $224,118.46 $212,620.30 $182,578.41 $110,337.43 $1,651,662.42 $442,597.36 25.18%129.05% 2021 $41,234.47 $52,664.55 $73,732.76 $71,384.48 $114,540.40 $130,026.22 $151,555.38 $193,691.88 $192,217.99 $198,433.27 $169,412.80 $95,934.87 $1,484,829.07 $353,556.66 125.27%82.97% 2020 $32,556.07 $37,693.92 $40,679.21 $39,731.36 $6,289.26 $2,198.56 $43,110.81 $102,444.89 $160,075.87 $132,469.30 $124,311.26 $66,996.65 $788,557.16 $156,949.82 -18.78%-18.78% 2019 $21,055.74 $43,046.43 $37,244.32 $28,807.02 $63,079.64 $65,055.68 $93,931.88 $135,017.28 $156,745.60 $152,906.83 $131,121.09 $63,596.63 $991,608.14 $193,233.15 5.39% 2018 $20,039.32 $58,345.54 $25,978.70 $29,671.08 $49,322.91 $45,182.11 $73,573.25 $113,039.12 $115,085.98 $169,643.01 $173,853.16 $44,337.19 $918,071.37 $183,357.55 P.A.January February March April May June July August September October November December Full Year YTD % Change % Change 2025 $31,937.07 $51,214.58 $53,293.52 $49,459.15 $68,890.81 $254,795.13 $254,795.13 -7.15%71.81% 2024 $32,226.49 $50,223.27 $39,212.16 $69,558.60 $83,193.91 $101,515.07 $107,133.96 $166,815.76 $248,211.21 $221,424.28 $158,483.33 $79,660.38 $1,357,658.42 $274,414.43 7.77%85.04% 2023 $39,646.93 $35,798.37 $46,591.47 $58,992.73 $73,588.70 $88,799.83 $123,124.35 $160,665.60 $231,241.01 $212,086.03 $179,946.56 $69,717.38 $1,320,198.96 $254,618.20 11.77%71.69% 2022 $37,706.01 $31,718.02 $41,282.90 $50,058.81 $67,040.22 $73,265.10 $102,061.88 $130,873.85 $202,015.13 $188,341.61 $136,124.80 $79,898.40 $1,140,386.73 $227,805.96 24.49%53.61% 2021 $29,706.66 $27,669.61 $34,779.78 $35,259.89 $55,570.09 $68,735.54 $81,724.74 $123,597.72 $194,139.64 $180,458.08 $78,632.65 $87,518.66 $997,793.06 $182,986.03 31.38%23.39% 2020 $34,334.66 $30,426.63 $28,744.11 $31,752.03 $14,023.82 $5,387.68 $21,148.05 $37,748.92 $85,301.46 $100,138.89 $71,138.54 $47,848.92 $507,993.71 $139,281.25 -6.08%-6.08% 2019 $29,107.95 $31,261.66 $26,222.34 $22,065.27 $39,640.08 $48,157.01 $72,624.87 $96,293.39 $142,359.68 $144,375.36 $94,453.64 $52,463.96 $799,025.21 $148,297.30 11.62% 2018 $18,643.30 $30,612.54 $22,886.34 $24,066.14 $36,654.61 $47,586.77 $71,125.43 $94,107.25 $144,298.29 $142,047.88 $93,364.80 $43,459.70 $768,853.05 $132,862.93 Sequim January February March April May June July August September October November December Full Year YTD % Change % Change 2025 $22,108.02 $15,914.14 $20,337.58 $16,520.14 $28,502.34 $103,382.22 $103,382.22 -21.28%25.36% 2024 $21,129.62 $16,028.74 $21,146.78 $34,211.74 $38,808.18 $44,846.28 $51,035.42 $94,164.75 $68,906.03 $129,816.91 $54,323.38 $29,985.26 $604,403.09 $131,325.06 10.52%59.25% 2023 $24,114.78 $19,449.48 $22,585.68 $24,531.48 $28,138.20 $40,697.46 $48,902.96 $86,134.08 $99,044.34 $82,704.66 $57,735.28 $25,668.78 $559,707.18 $118,819.62 1.85%44.08% 2022 $19,944.37 $18,715.99 $20,211.44 $27,275.46 $30,515.01 $29,776.90 $55,423.76 $69,937.34 $85,749.60 $70,343.96 $77,956.25 $27,614.08 $533,464.16 $116,662.27 7.48%41.47% 2021 $16,542.54 $15,096.62 $20,862.28 $27,091.77 $28,950.88 $41,323.43 $53,995.58 $60,732.77 $50,049.48 $96,659.96 $45,675.45 $27,574.44 $484,555.20 $108,544.09 59.06%31.62% 2020 $14,435.53 $16,706.72 $17,118.28 $15,188.08 $4,791.47 $15,904.01 $16,176.22 $24,528.28 $58,171.52 $36,833.06 $38,134.39 $25,872.15 $283,859.71 $68,240.08 -17.25%-17.25% 2019 $15,982.29 $14,533.37 $13,513.48 $13,753.99 $24,683.51 $25,005.68 $38,439.35 $45,097.27 $68,994.24 $63,544.40 $42,190.78 $34,093.55 $399,831.91 $82,466.64 3.54% 2018 $14,979.30 $14,306.04 $14,275.72 $16,544.24 $19,538.77 $25,626.37 $35,058.87 $41,486.18 $66,161.67 $83,245.17 $20,197.47 $26,663.96 $378,083.76 $79,644.07 Forks January February March April May June July August September October November December Full Year YTD % Change % Change 2025 $23,754.65 $20,856.37 $37,605.40 $34,362.80 $51,761.45 $168,340.67 $168,340.67 8.66%262.81% 2024 $17,585.39 $20,830.21 $31,577.98 $34,854.63 $50,069.60 $51,945.54 $69,397.43 $74,238.12 $83,866.12 $100,345.73 $64,657.54 $54,634.72 $654,003.01 $154,917.81 24.82%233.88% 2023 $19,062.47 $14,673.91 $26,494.31 $27,981.59 $35,900.21 $35,609.87 $51,502.75 $66,612.64 $87,112.29 $69,883.08 $59,562.27 $34,059.84 $528,455.23 $124,112.49 25.60%167.49% 2022 $15,177.37 $11,634.90 $20,071.35 $24,744.51 $27,189.49 $30,800.76 $40,135.51 $54,601.76 $57,910.36 $60,177.42 $50,155.28 $35,089.42 $427,688.13 $98,817.62 28.34%112.97% 2021 $11,870.47 $9,868.20 $13,837.32 $13,862.82 $27,560.75 $29,628.50 $35,278.02 $49,920.41 $51,139.37 $57,454.61 $42,069.36 $25,839.09 $368,328.92 $76,999.56 73.83%65.95% 2020 $9,609.28 $7,984.88 $8,996.30 $8,947.36 $8,756.91 $648.59 $7,845.14 $17,587.44 $33,530.16 $42,082.24 $30,870.12 $21,251.12 $198,109.54 $44,294.73 -4.54%-4.54% 2019 $8,841.54 $6,178.36 $8,335.22 $11,118.42 $11,925.56 $16,154.91 $26,893.64 $33,349.29 $41,329.82 $42,993.27 $30,125.36 $16,484.04 $253,729.43 $46,399.10 3.13% 2018 $7,914.92 $7,290.66 $6,511.72 $9,384.98 $13,887.94 $11,590.67 $19,384.22 $26,460.48 $37,428.29 $31,991.26 $26,305.63 $13,359.95 $211,510.72 $44,990.22 Jeff. Co January February March April May June July August September October November December Full Year YTD % Change % Change 2025 $41,547.24 $43,126.45 $40,226.10 $32,871.82 $54,906.62 $212,678.23 $212,678.23 4.37%36.87% 2024 $38,324.51 $38,180.22 $33,816.10 $41,251.65 $52,202.74 $62,402.88 $68,790.07 $94,291.87 $103,725.45 $92,663.28 $81,777.38 $54,909.26 $762,335.41 $203,775.22 -43.65%31.14% 2023 $38,585.12 $52,737.59 $71,172.47 $142,896.71 $56,232.42 $60,370.02 $68,684.39 $91,609.47 $98,727.44 $93,073.23 $79,199.32 $49,318.21 $902,606.39 $361,624.31 50.63%132.72% 2022 $39,468.68 $43,484.52 $40,797.64 $55,439.56 $60,886.96 $64,213.58 $82,763.16 $99,377.25 $113,177.85 $46,239.34 $87,442.65 $59,924.17 $793,215.36 $240,077.36 0.06%54.50% 2021 $38,925.82 $45,229.94 $46,407.13 $43,406.48 $65,961.50 $69,432.85 $70,727.44 $85,104.28 $90,607.51 $67,898.24 $102,436.87 $53,062.58 $779,200.64 $239,930.87 80.19%54.41% 2020 $31,208.52 $33,263.68 $28,921.38 $28,566.17 $11,196.91 $533.76 $22,715.37 $41,591.37 $75,131.03 $78,437.33 $75,232.02 $54,415.58 $481,213.12 $133,156.66 -14.31%-14.31% 2019 $28,817.97 $40,024.49 $24,277.10 $21,724.70 $40,545.40 $42,349.77 $47,889.57 $69,624.83 $87,495.61 $59,893.26 $64,163.76 $41,780.75 $568,587.21 $155,389.66 3.65% 2018 $22,594.98 $45,060.38 $18,799.70 $23,064.24 $40,396.57 $35,892.03 $43,754.88 $64,217.70 $68,130.01 $64,462.13 $62,351.70 $45,163.84 $533,888.16 $149,915.87 Port T.January February March April May June July August September October November December Full Year YTD % Change % Change 2025 $34,131.52 $28,377.43 $26,993.82 $28,606.28 $32,877.70 $150,986.75 $150,986.75 -2.99%8.06% 2024 $33,325.46 $31,625.90 $24,463.86 $31,819.78 $34,404.50 $46,078.18 $51,531.62 $70,844.89 $96,773.54 $84,807.63 $73,230.48 $46,285.68 $625,191.52 $155,639.50 -13.04%11.39% 2023 $56,413.84 $31,062.76 $23,460.18 $30,351.98 $37,679.22 $44,754.59 $51,449.27 $67,147.87 $83,971.10 $92,652.96 $74,081.59 $47,710.72 $640,736.08 $178,967.98 15.51%28.09% 2022 $33,015.90 $34,042.91 $20,884.09 $29,606.77 $37,389.56 $31,409.19 $50,459.79 $49,784.62 $54,139.79 $128,765.18 $64,468.02 $68,201.07 $602,166.89 $154,939.23 28.24%10.89% 2021 $21,393.25 $20,252.85 $19,399.19 $21,639.46 $38,131.79 $35,371.78 $44,684.07 $64,751.90 $77,672.97 $81,453.56 $58,652.34 $41,675.55 $525,078.71 $120,816.54 2.87%-13.53% 2020 $32,168.38 $29,943.18 $25,007.02 $18,176.86 $12,145.41 $4,877.35 $10,074.67 $32,855.52 $40,203.86 $45,121.84 $56,031.27 $32,941.20 $339,546.56 $117,440.85 -15.95%-15.95% 2019 $31,064.06 $25,832.94 $26,895.65 $21,384.31 $34,548.20 $40,498.09 $47,394.37 $60,561.56 $82,013.38 $89,017.30 $61,722.25 $43,381.46 $564,313.57 $139,725.16 1.47% 2018 $28,204.18 $27,142.20 $21,658.80 $28,774.07 $31,927.59 $35,658.03 $43,446.89 $55,747.64 $75,133.29 $79,021.22 $65,074.84 $42,396.64 $534,185.39 $137,706.84 YTD-over-YTD % change from 2019 Figures are acquired from the Dept. of Revenue (www.dor.wa.gov) and are two months behind. Figures are the total of both "Special Hotel/Motel" and "Transient Rental" taxes combined. Percentage is the amount changed from one year (month to date) to the next (month to date). Clallam, Jefferson, Grays Harbor, and Mason County figures refer to all lodgings within county borders excluding the major towns already listed. % Change over prior YTD May 2025 Room Tax Report Datasource: Washington Dept of Revenue Compiled by OPVB Page 1 of 2 6/3/2025 GHC January February March April May June July August September October November December Full Year YTD % Change % Change 2025 $156,543.34 $148,546.62 $143,895.18 $103,171.03 $174,660.56 $726,816.73 $726,816.73 -4.88%37.77% 2024 $148,193.89 $157,499.57 $123,929.58 $160,089.57 $174,397.33 $200,904.57 $229,646.01 $316,257.70 $504,326.14 $529,104.19 $279,289.20 $163,155.46 $2,986,793.21 $764,109.94 6.33%44.84% 2023 $139,826.67 $132,216.53 $139,986.97 $137,406.53 $169,158.39 $225,295.09 $221,593.04 $322,990.57 $485,569.86 $475,226.71 $294,176.40 $177,392.53 $2,920,839.29 $718,595.09 -22.87%36.21% 2022 $200,051.49 $165,251.74 $173,344.13 $198,550.60 $194,435.68 $251,676.25 $222,216.35 $309,597.61 $449,459.48 $470,056.72 $284,227.52 $204,428.00 $3,123,295.57 $931,633.64 7.57%76.60% 2021 $163,455.33 $151,458.09 $165,857.08 $158,110.02 $227,172.49 $259,836.06 $258,628.56 $345,427.97 $437,552.54 $459,824.68 $329,354.11 $203,581.18 $3,160,258.11 $866,053.01 88.53%64.16% 2020 $107,691.21 $111,676.01 $98,994.00 $100,371.96 $40,635.18 $21,656.17 $152,778.09 $206,945.35 $334,312.32 $322,585.87 $291,095.32 $192,631.07 $1,981,372.55 $459,368.36 -12.92%-12.92% 2019 $102,909.29 $114,433.41 $96,832.56 $87,023.39 $126,354.51 $156,435.02 $153,527.59 $220,231.99 $321,894.62 $352,375.57 $203,314.40 $113,788.10 $2,049,120.45 $527,553.16 12.63% 2018 $82,274.94 $110,148.38 $86,566.46 $79,859.81 $109,534.12 $137,838.11 $128,984.49 $197,123.24 $276,957.80 $310,206.72 $202,243.41 $82,665.22 $1,804,402.70 $468,383.71 M. Co January February March April May June July August September October November December Full Year YTD % Change % Change 2025 $60,609.92 $64,307.36 $67,032.86 $0.00 $87,309.48 $279,259.62 $279,259.62 -23.06%71.67% 2024 $57,850.29 $69,407.08 $66,164.28 $75,192.48 $94,343.10 $92,374.38 $102,389.48 $125,357.37 $154,029.19 $145,372.45 $96,664.58 $64,570.15 $1,143,714.83 $362,957.23 20.27%123.12% 2023 $49,680.94 $52,715.40 $66,073.45 $53,542.98 $79,767.71 $83,681.92 $100,482.93 $125,383.85 $154,040.34 $143,465.68 $96,301.09 $61,082.79 $1,066,219.08 $301,780.48 -2.54%85.51% 2022 $52,626.05 $52,740.94 $54,848.06 $66,961.90 $82,481.51 $81,911.30 $76,419.32 $103,214.15 $140,312.32 $133,572.06 $98,607.16 $75,248.06 $1,018,942.83 $309,658.46 26.09%90.35% 2021 $34,594.19 $42,724.13 $41,657.39 $50,623.94 $75,985.97 $83,727.89 $85,175.91 $98,683.49 $105,649.79 $111,013.69 $80,629.03 $59,267.21 $869,732.63 $245,585.62 77.40%50.97% 2020 $31,314.22 $32,150.44 $30,791.06 $31,993.26 $12,187.26 $4,516.34 $30,770.14 $61,326.82 $82,275.33 $88,480.56 $65,498.51 $48,699.22 $520,003.16 $138,436.24 -14.90%-14.90% 2019 $30,095.47 $46,595.52 $24,616.02 $24,443.49 $36,924.43 $38,702.51 $47,304.43 $61,277.03 $82,197.42 $83,452.47 $50,981.86 $35,411.70 $562,002.35 $162,674.93 20.89% 2018 $19,030.90 $50,294.72 $16,998.28 $18,402.06 $29,843.96 $29,951.42 $35,749.74 $50,591.09 $61,325.21 $64,961.27 $68,876.48 $29,646.15 $475,671.28 $134,569.92 Shelton January February March April May June July August September October November December Full Year YTD % Change % Change 2025 $3,797.54 $3,572.40 $4,132.78 $3,655.84 $5,268.32 $20,426.88 $20,426.88 -5.80%27.40% 2024 $5,534.66 $3,774.92 $4,678.94 $2,821.00 $4,875.88 $4,839.72 $5,226.96 $6,263.26 $7,546.18 $6,549.34 $5,724.22 $4,758.28 $62,593.36 $21,685.40 7.55%35.25% 2023 $4,768.02 $4,311.46 $3,152.28 $3,675.67 $4,255.14 $4,153.86 $5,975.88 $7,200.20 $8,485.20 $6,932.92 $6,327.32 $6,318.16 $65,556.11 $20,162.57 -2.96%25.75% 2022 $5,301.72 $3,981.96 $4,086.44 $3,077.98 $4,329.87 $5,342.04 $5,220.18 $6,411.76 $7,699.56 $7,041.18 $5,814.64 $6,805.74 $65,113.07 $20,777.97 15.31%29.59% 2021 $3,507.72 $2,979.00 $3,617.06 $3,167.68 $4,748.30 $4,787.16 $4,995.16 $6,067.50 $6,847.04 $6,465.02 $5,485.90 $3,782.20 $56,449.74 $18,019.76 60.71%12.39% 2020 $3,579.84 $2,937.72 $2,817.24 NA $1,877.78 $3,115.18 $3,446.58 $4,007.32 $4,361.12 $5,695.20 $4,310.88 $4,195.34 $40,344.20 $11,212.58 -30.07%-30.07% 2019 $3,549.69 $3,176.13 $3,680.30 $3,468.74 $2,158.72 $5,113.21 $4,313.81 $4,940.31 $5,584.00 $5,682.24 $5,100.66 $4,091.58 $50,859.39 $16,033.58 19.02% 2018 $2,446.48 $2,526.80 $2,095.86 $2,430.56 $3,971.49 $3,401.39 $3,807.18 $4,156.45 $5,025.72 $6,109.92 $4,660.20 $3,866.84 $44,498.89 $13,471.19 Figures are acquired from the Dept. of Revenue (www.dor.wa.gov) and are two months behind. Figures are the total of both "Special Hotel/Motel" and "Transient Rental" taxes combined. Percentage is the amount changed from one year (month to date) to the next (month to date). Clallam, Jefferson, Grays Harbor, and Mason County figures refer to all lodgings within county borders excluding the major towns already listed. Datasource: Washington Dept of Revenue Compiled by OPVB Page 2 of 2 6/3/2025 MARKETING REPORT 2024 CITY OF PORT ANGELES ROOM TAX REPORTCITY OF PORT ANGELES ROOM TAX REPORT Q2 2024 +15% YOY Q3 2024 +1.4% YOY Q4 2024 -0.47% YOY $254K +8% IN ROOM TAXCOLLECTIONS YOY +85% IN ROOM TAXCOMPARED TO ‘19 $523K $460K Q1 2024 -0.3% YOY $122K $1,357,658 COLLECTED OVER 35 MILLIONOVER 35 MILLION AND THIS DOESN’T INCLUDE EXPOSURE FROM ALL OF OUR EARNED MEDIA MENTIONS! CAMPAIGN IMPRESSIONS IN ONE YEAR WEBSITE REPORTWEBSITE REPORT 410,380 WEBSITE VISITS (+37%YOY) 186K ORGANIC TRAFFIC (+5% YOY) 689,698 PAGEVIEWS (+28% YOY) OUR ORGANICSEO STRATEGYWORKS 5.77 MILLION GOOGLE SEARCH IMPRESSIONS 150K CLICK THRUS TO WEBSITE +8% TOP SITE VISITOR LOCATIONS: SEATTLE, VANCOUVER, SAN JOSE, PORTLAND, SURREY, DALLAS, VICTORIA & LOS ANGELES +28% 412,464 497,797 538,130 689,698 2024 2021 2022 +21% 2023 ANNUAL WEBSITE PAGEVIEWSANNUAL WEBSITE PAGEVIEWS GOOGLE DISPLAY & SEARCH CAMPAIGNGOOGLE DISPLAY & SEARCH CAMPAIGN JAN 1 - DEC 31, 2024JAN 1 - DEC 31, 2024 9.8M IMPRESSIONS 0.07 AVG CPC 164K+ CLICKS TARGET MARKETS: WA, OR, CA, DALLAS/FW TX, PHOENIX AZ, DENVER CO, B.C. CANADA AUDIENCE SEGMENTS: FAMILY VACATIONERS BEACHBOUND TRAVELERS OUTDOOR ENTHUSIASTS TRAVEL BUFFS 1.68% AVG CTR TRAVEL INDUSTRY AVG IS .47% 10.7 MILLION IMPRESSIONSPAID & ORGANIC (+66%) 69K LINK CLICKS (+71%) 213K VIDEO VIEWS (+36%) AUDIENCE GROWTH INCREASED FOLLOWERS/FANS TO 30,580 (+8%) 233K ENGAGEMENTS (+48%) SOCIAL MEDIA MARKETINGSOCIAL MEDIA MARKETING EARNED MEDIA IMPRESSION DATA IS ONLY BASED ON WHAT’S TRACKED BY OUR PR SOFTWARE ... WE ACTUALLY HAVE WAY MORE MEDIA IMPRESSIONS MEDIA HOSTING DAN SHRYOCK CALIFORNIA CYCLING MAGAZINE & SUBSTACK KRIS GRANTCORONADO MAGAZINE EMMA KERSHAW FORBES, PARADE, PEOPLE ANDREA LANGGERMAN TRAVEL WRITER SOUTH KOREA INFLUENCERSFAM EARNED MEDIA & PREARNED MEDIA & PR 383+ ARTICLES WE USE A PROFESSIONAL PR DATABASE FORPITCHING BY 18.5M Avg Unique Visitors Per Month EARNED MEDIA IMPRESSION DATA IS ONLY BASED ON WHAT’S TRACKED BY OUR PR SOFTWARE ... WE ACTUALLY HAVE WAY MORE MEDIA IMPRESSIONS A FEW OF OUR MEDIA MENTIONSA FEW OF OUR MEDIA MENTIONS Travel Awards Submissions for Maitland Manor, Port Angeles Wharf, and More. Best Small Beach Town Sep 2024 The Best Small Towns to Visit Across America March 2024 Olympic Discovery Trail in Port Angeles Sep 2024 9 Best Gateway Towns to U.S. National Parks Apr 2024 VIEW PR REPORT @https://bit.ly/4e7nEFC 1859 MAGAZINE featuring Hurricane Ridge & our image 1889 MAGAZINE featuring surfing in port angeles and our images “SPOILER ALERT” AUDIO CAMPAIGN “SPOILER ALERT” AUDIO CAMPAIGN Produced three (3) unique :30 audio ads for targeted streaming radio and podcast campaign featuring rich language describing an adventure you can ONLY have in Port Angeles. Campaign includes companion blogs that go into greater detail, banner ads, and a contest to win a getaway. “BIKING THE ODT TO EDIZ HOOK” “DOWNTOWN DISCOVERIES” “HIKING THE SWITCHBACK TRAIL” @GWYNANDAMI INFLUENCER PROMO@GWYNANDAMI INFLUENCER PROMO 5 DAYFALL TRIPITINERARYPROMOTIONFEATURINGE-BIKING,HIKING, KAYAKING, DINING &THE DUNGENESS CRABFESTIVAL WE SECURED OWNED PHOTOS AS PART OF THIS DEAL. MARKETING INCLUDED A BLOG POST, INSTAGRAM, TIKTOK AND FACEBOOK REELS. CUSTOM BIKING MAP WITH A LOCALCUSTOM BIKING MAP WITH A LOCALARTIST COLLABORATIONARTIST COLLABORATION 10K MAPS PRINTED + digital map available online and mailed by request WOMEN WHO EXPLORE RETREAT &WOMEN WHO EXPLORE RETREAT &INFLUENCER PROMOTION IN SEP ‘24INFLUENCER PROMOTION IN SEP ‘24 232K FOLLOWERS + MANY LOCAL CHAPTER SOCIAL MEDIA GROUPS A GROUP OF 10 WOMENSPENT 4 DAYSON A FALL TRIPITINERARYPROMOTINGPORT ANGELESDINING, LODGING & ACTIVITIES WE SECURED OWNED PHOTOS AS PART OF THIS DEAL. MARKETING INCLUDED A BLOG POST, INSTAGRAM, TIKTOK AND FACEBOOK REELS. LED A FREE MARKETING WORKSHOP FOR LED A FREE MARKETING WORKSHOP FOR TOURISM-BASED BUSINESSESTOURISM-BASED BUSINESSES HOSTED50 ATTENDEES AT FIELD HALL BEFORE THE OLYMPIC PENINSULA TOURISM SUMMIT. VIEW SLIDEShttps://bit.ly/43XRpEc AAA VIANORTHERN CA SUMMER ‘24 DIGITAL MAGAZINEWITH 2 EMAILSENDS AAA VIA NOR CALMAY ‘24 ISSUE 1.8 MILLION AAA MEMBERS SEATTLE METSUMMER ISSUE DIGITAL & PRINT ADS PORTLAND MONTHLYSPRING ISSUE 500K+ READERSHIP 1889 MAGAZINEMAR/APR ISSUE 826K+ READERSHIP 1889 MAGAZINESEP/OCT ISSUE 826K+ READERSHIP OLYMPIC TOURISM COMMISSIONOLYMPIC TOURISM COMMISSIONCO-OP MARKETINGCO-OP MARKETING PAID MIXED MEDIA CAMPAIGN PROMOTING CONTEST & 3 DAY FALL TRIP ITINERARY REFERRALS FROM OPVB SITE WERE UP +104% (1,346) 2024 WA STATE VISITOR GUIDE AD2024 WA STATE VISITOR GUIDE AD(685K DISTRIBUTION)(685K DISTRIBUTION) 2024 SCENIC WA TRAVEL GUIDE AD 2024 SCENIC WA TRAVEL GUIDE AD (75K DISTRIBUTION)(75K DISTRIBUTION) LEAD GENERATION IN 2024LEAD GENERATION IN 2024 VISITOR GUIDE REQUESTSFROM WEBSITE 857 EMAILSUBSCRIBES RELOCATIONWEBSITEPAGEVIEWS DIGITALVISITOR GUIDE VIEWS 2.7K 8.3K 2.9K 2,201 READS 54.6K VISITORSCAME INTO THEVISITOR CENTER (+9% YOY) SOCIAL MEDIA HIGHLIGHTSSOCIAL MEDIA HIGHLIGHTSProfile Performance | 1 of 5 Performance Summary View your key profile performance metrics accrued during the selected time period. Audience Growth See how your audience grew during the selected time period. Impressions 10,652,937 65.6% Engagements 232,705 47.8% Post Link Clicks 69,090 71.2% Engagement Rate (per Impression) 2.2%10.7% Audience Metrics Totals % Change Audience 30,580 8.4% Net Audience Growth 2,465 4.2% X Net Follower Growth -24 700% Facebook Net Follower Growth 626 41.3% Instagram Net Follower Growth 1,863 24% JAN 2024 FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC -100 0 100 200 300 400 500 600 X Facebook Instagram Profile Performance | 3 of 5ImpressionsReview how your content was seen across networks during the selected time period. Engagements See how people are engaging with your posts during the selected time period. JAN 2024 FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 0 500K 1M 1.5M 2M X Facebook Instagram Impression Metrics Totals % Change Impressions 10,652,937 65.6% X Impressions —— Facebook Impressions 10,240,486 80.2% Instagram Views 412,451 45.1% JAN 2024 FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 0 5K 10K 15K 20K 25K 30K 35K X Facebook Instagram Engagement Metrics Totals % Change Engagements 232,705 47.8% X Engagements 0 100% TOP POSTSTOP POSTS TOP POSTSTOP POSTS FACEBOOK AUDIENCE METRICSFACEBOOK AUDIENCE METRICS INSTAGRAM AUDIENCE METRICSINSTAGRAM AUDIENCE METRICS INSTAGRAM AUDIENCE METRICSINSTAGRAM AUDIENCE METRICS AUDIENCE METRICSAUDIENCE METRICS Profile Performance | 1 of 5Performance SummaryView your key profile performance metrics accrued during the selected time period. Audience Growth See how your audience grew during the selected time period. Impressions10,652,93765.6%Engagements232,705 47.8%Post Link Clicks69,090 71.2% Engagement Rate (per Impression) 2.2%10.7% Audience Metrics Totals % Change Audience 30,580 8.4% Net Audience Growth 2,465 4.2% X Net Follower Growth -24 700% Facebook Net Follower Growth 626 41.3% Instagram Net Follower Growth 1,863 24% JAN 2024 FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC -100 0 100 200 300 400 500 600 X Facebook Instagram WEBSITE REPORTWEBSITE REPORT Sessions Sessions (previous year) Jan 1 Feb 22 Apr 14 Jun 5 Jul 27 Sep 17 Nov 8 Dec 30 0 2K 4K 6K 8K Sessions 410,380 36.7% How are site sessions trending? YOY (year-over-year) comparison Views 689,698 28.2% New users 341,682 44.8% Jan 1, 2024 - D ec 31, 2024 VisitPor tAngeles.com Website Repor t January 1 - De c 31, 2024 Event count 2,092,294 28.9% Bounce rate 53.4% 9.9% Sessions Seattle Vancouver (not set) San Jose Port Angeles Portland Surrey Dallas Victoria Los Angeles 0 20K 40K 60K 80K 74,982 41,331 18,933 11,797 11,187 8,034 7,927 7,402 5,881 4,836 Website Visitors Geographic Location Views per session 1.68 -6.3% New users 341,682 44.8% Views per user 2.03 -10.7% Events per session 5.1 -5.7% Marketing Channels Driving Engagement & Traiffc to the Site Goal: Engaged Users Organic Search Cross-network Direct Organic Social Paid Search Referral Unassigned E mail Paid Social Organic Video 3.8% 4.7% 7.3% 9.4% 71% Views Sessions 0 20K 40K 60K 80K 100K 120K 140K 160K 180K 200K 220K 240K 260K 280K 300K 320K 340K 360K google / organic google / cpc m.facebook.com / referral (direct) / (none) bing / organic duckduckgo / organic yahoo / organic (not set) l.facebook.com / referral pugetsoundexpress.com / referral 350,89 167,697 56,076 43,737 24,516 8,367 7,286 6,080 5,015 2,993 169,806 141,015 47,665 25,904 9,493 3,543 2,869 3,268 3,796 1,315 Sessions / Views By Traiffc Source   Google Ad Digital Campaign Performance Paid Search Repor t at a Glance Google Search Performance Organic Google Search  Impression and Click Data Google Organic traiffc to the  website was up +8% YOY. Paid Google Ads Campaign Results (year to date ) Cost $11,925.46 13.5% Clicks 163,678 79.0% Avg. CPC $0.07 -36.6% Avg. CPM $1.22 -20.0% CTR 1.68% 26.1% Impressions 9,757,939 41.9% Paid Google Ads Campaign Results (year to date )Data From Google Analytics Top Landing Pages by Organic Traiffc Landing page Sessions % Δ Views % Δ Engaged sessions % Δ 1.(not set)45,260 106.7%0 -390 8.9% 2./24,272 98.4%81,908 110.7%19,722 104.6% 3./things-to-do-port-angeles 21,276 26.3%68,134 24.4%18,013 26.4% 4./event/fourth-of-july-celebration-port-angeles 8,973 42.2%11,270 46.4%4,155 41.9% 5./about-port-angeles/getting-here 8,387 50.4%11,568 53.1%6,136 64.2% 6./port-angeles-lodging 5,448 32.6%26,772 32.4%5,018 31.7% 7./8-gargantuan-trees-olympic-peninsula 5,388 -2.6%6,327 -1.1%3,577 9.1% 8./move-to-port-angeles 4,992 -10.5%7,643 -10.2%3,889 -7.0% 9./wha le-watching-port-angeles-washington 4,541 -3.5%7,255 -5.7%3,562 -3.8% 1…/things-to-do-port-angeles/outdoors/hiking 4,246 -10.9%7,527 -12.3%3,036 -5.3% 1…/port-angeles-lodging/camping 3,424 13.8%10,307 13.5%2,869 14.1% 1…/events 3,367 141.9%8,055 131.5%2,707 154.7% 1…/things-to-do-port-angeles/outdoors/beaches 3,090 10.9%4,420 15.4%1,829 19.0% 1…/event/dungeness-crab-seafood-festival 2,825 -9.7%4,017 -10.3%1,730 -7.9% 1…/restaurants-port-angeles 2,244 16.5%8,597 13.7%1,772 16.7% 1…/urban-adventuring-port-angeles 2,004 28.9%5,251 28.8%1,559 32.6% 1…/things-to-do-port-angeles/top-sights-to-see 1,994 -43.1%3,369 -47.4%1,171 -46.8% 1…/things-to-do-port-angeles/outdoors/biking 1,900 -12.0%3,112 -2.0%1,389 -7.5% 1…/things-to-do-port-angeles/shopping-in-port-angeles 1,542 13.9%4,520 7.3%1,227 18.0% 2…/things-to-do-port-angeles/outdoors/ifshing 1,489 0.8%2,389 -0.5%1,153 5.5% ▼ 1 - 100 / 1070 p > Landing page Views % Δ Sessions % Δ Engaged sessions % Δ Average session duration % Δ Events per session % Δ 1./246,047 143.1%157,128 160.7%44,545 149.6%00:01:23 -15.7%4.48 -4.9% 2./things-to-do-port-angel…81,746 20.8%26,139 21.2%21,819 22.5%00:04:35 -2.0%8.39 -1.4% 3./11-reasons-to-visit-oly…73,397 70.9%61,299 71.7%14,375 41.5%00:01:06 -17.7%3.58 -1.9% 4./port-angeles-lodging 29,882 36.2%6,263 38.3%5,579 34.0%00:05:45 1.0%12.75 -0.5% 5./event/fourth-of-july-cel…14,729 62.2%11,822 57.8%5,203 58.1%00:02:17 12.3%3.63 1.7% 6./about-port-angeles/get…12,883 54.9%9,423 54.7%6,758 68.5%00:03:06 -3.6%4.52 0.0% 7./port-angeles-lodging/c…11,876 13.7%4,001 14.3%3,252 11.0%00:04:24 0.3%8.62 0.3% 8./restaura nts-port-angeles 10,635 19.7%2,773 19.6%2,115 19.9%00:04:13 -0.2%9.74 -0.6% 9./events 9,258 108.0%3,824 115.6%3,095 134.1%00:03:11 -10.2%6.2 -5.1% 10./move-to-port-angeles 8,398 -9.2%5,533 -8.6%4,226 -3.9%00:02:59 -9.0%5.77 -3.9% 11./things-to-do-port-angel…8,397 -10.8%4,743 -9.7%3,238 -4.5%00:03:00 -6.1%5.19 -1.1% 12./8-gargantuan-trees-oly…8,358 4.2%7,093 3.8%4,759 25.4%00:02:17 -4.6%3.92 -0.5% 13./whale-watching-port-a…7,946 -2.5%4,951 -1.8%3,828 -1.7%00:03:16 -4.6%5.23 -1.9% 14./event/dungeness-crab-…6,569 -26.2%4,854 -27.2%2,608 -23.5%00:01:50 -13.4%4.18 2.6% 15./urba n-adventuring-por…5,439 30.8%2,084 30.5%1,618 34.1%00:04:01 -0.1%7.36 -0.6% 16./things-to-do-port-angel…5,091 7.0%1,767 13.2%1,371 17.2%00:03:19 -12.1%7.95 -3.5% 17./things-to-do-port-angel…4,960 14.7%3,473 12.3%1,984 20.0%00:02:37 -0.7%4.22 0.6% 18./things-to-do-port-angel…4,488 -38.0%2,629 -35.9%1,421 -41.0%00:03:10 0.1%4.67 -8.8% 19./port-angeles-lodging/b…3,869 2.7%904 3.2%725 0.6%00:06:00 -3.5%11.81 -1.7% 20./port-angeles-lodging/h…3,863 87.3%1,233 69.4%899 88.1%00:07:56 -0.3%8.69 14.7% 21./things-to-do-port-angel…3,859 -0.8%2,431 -7.3%1,717 -2.8%00:03:47 10.5%5.36 3.1% 1 - 100 / 1172 s > Top Pages Most popular pages visited All rights reserved. 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