HomeMy WebLinkAboutMinutes 09/20/2016 LODGING TAX ADVISORY COMMITTEE
September 20, 2016
City Council Chambers, City Hall
Port Angeles, Washington
CALL TO ORDER
Committee Chair Cherie Kidd called the meeting to order at 10 a.m.
Voting Members Present: Cherie Kidd, Ryan Malane, Vicki Heckman,and Robert Utz.
Non-voting Members Present: Dave Shargel.
Members Absent: Holly Dempsey.
City Staff Present: Nathan West,Ben Braudrick, and Jennifer Veneklasen.
The corrunittee unanimously approved the minutes from its February 2016 meeting.
Vertigo Marketing Presentation
Lynnette Braillard and Trev Naranche of Vertigo Marketing conducted a presentation that showed Room Tax
revenue numbers for 2016 and outlined the marketing campaign they've worked on for Port.Angeles over the past
9 months. They said the campaign has included ad creation and media buys;the"331 Things To Do"theme;
1�isitjy)rtangeles.org website, social media,video,1pad surveys and t-shirts.Ms. Braillard offered a more in-depth
look at the 'Visit Port Angeles' destination website and its features. They spoke about local contract partners
hired to assist Vertigo with the marketing campaign.
Lodging Tax Funds Status
Community& Economic Development Director Nathan West drew the committee's attention to a monthly
revenue breakdown of Lodging Tax funds presented in their packets. He said the revenues look very positive,
with dollars coming in much higher than anticipated.
Preliminary Budget Review
Director West said the committee was provided a breakdown ofl 0 years of revenues and expenditures for the
Lodging Tax Fund. He said that staff also provided an estimate for 2017 outlook as well as 2016 year-end. He
said applications for Lodging Tax/Tourism Promotion went out in early September and that the deadline was
extended until October 5"at 3:30 p.m.He told the committee those grant applications for general expenditures,
and that events grants applications would come later.
Chair Kidd drew the committee's attention to a noteworthy letter from a past.recipient.
The committee discussed criteria for funding event grant applicants. Director West said policy changes that were
directed by the committee have been implemented for 2017. He said the policies that were approved by the
committee and endorsed by the Council could be brought as a discussion item for the next LTAC meeting.
FUTURE MEETING: The committee chose Thursday,October 20 at 10 a.m. for its next meeting.
ADJOURNMENT:
Chair Kidd adjourned the meeting at 10:52 a.m.
Cherie Kidd,Chair] Jennifer Veneklasen, City Clerk