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HomeMy WebLinkAboutLTAC Agenda Packet 09232021MEETING AGENDA LODGING TAX ADVISORY COMMITTEE VIRTUAL MEETING Click here to visit the City’s Virtual Meetings Page for access and information about our live virtual meetings: https://www.cityofpa.us/984/Live-Virtual-Meetings 321 East Fifth Street September 23, 2021 2:00-4:00 p.m. I.CALL TO ORDER II.ROLL CALL III.APROVAL OF MINUTES IV.PUBLIC COMMENT The Lodging Tax Advisory Committee desires to allow the opportunity for public comment. However, the business of the Committee must proceed in an orderly, timely manner. At its most restrictive, Public Comment shall be limited to a total of 15 minutes. V.ACTION/DISCUSSION ITEMS/OTHER BUSINESS 1.Discussion/Action Item: Review and Award Funding to Round 2 Lodging Tax Fund Application Proposals Review Round 2 2021 Lodging Tax RFP application proposals and Lodging Tax Advisory Committee scoring. Consider motion to approve awards to individual proposals 2.Discussion/Action Item: 2022 Regular Meeting Scheduling Review the 2022 Calendar and assign regular meeting dates and times for Tourism Reporting, Fund Review, and Annual Fund disbursement. Consider motion to approve a 2022 Meeting Calendar. VI.STAFF UPDATES VII.COMMITTEE MEMBER UPDATES VIII.ADJOURNMENT o@ P.O. Box 670 618 S. Peabody St., Suite F Port Angeles, WA 98362 Office: 360.452.8552 Fax: 360.452.7383PENINSULA TOURISM COMMISSION June 30, 202L To: City of Port Angeles Lodging Tax Advisory Committee, Councilman Mike French, Chair From: Marsha Massey, Olympic Peninsula Visitor Bureau (as Administrator for Olympic Peninsula Tourism Commission) Cc: Allyson Brekke, Director, Community and Economic Development Benjamin Braudrick, Assistant Planner, Community and Economic Development Re: Port Angeles Lodging Tax request for 2021 Dear Councilman French and Members of the Lodging Tax Advisory Committee, lncluded, please find an application from the Olympic Peninsula Tourism Commission, requesting funding to support the City of Port Angeles' participation in our 2021fall marketing campaign. The planned marketing campaign features multiple destinations across the Olympic Peninsula, all under the banner message, "You Can't Get Any More Northwest." Our campaign will be multi-dimensional, utilizing digital marketing, targeted research and content - ads, outdoor advertising (transit) and selected television, We will support this with print advertising in selected travel and lifestyle publications, as well as with a digital/social media contest. Target audience is primarily a regional drive market, concentrating on the l-5 corridor from Bellingham to Eugene, with emphasis on Seattle Metro area, Pierce County and Portland Metro area. To that end, the OPTC is requesting funding from the City of Port Angeles LTAC in the amount of 510,000, to enable it to continue to market Port Angeles and the entire Olympic Peninsula destination to key target audiences and continue to grow visitation and overnight stays to the Olympic Peninsula, including Port Angeles. Thank you for your consideration of this funding request. Please let me know if further information is needed. Res pectfu I ly su bm itted, l[/r^,,t)"-, Marsha Massey Executive Director, Olympic Peninsula Visitor Bureau Administrator, Olympic Peninsu la Tourism Com mission 2021 Lodging Tax Fund Non-Event Application This application is for non-event related proposals only. E=- - Organization/Agency Name: OLYMPIC PENINSULA TOURISM COMMISSION (OPTC) FederalTax lD Number :91-1355604 Facility Name or Operation (if appl icable): 2021 FallMinter Marketinq Camoaiqn Contact Name and Titl o' [\Iarqha [\/laqqcrr Executive Director - OPVB: Admin r - OPTC Mailing Address: P.O. Box 670 City: Port Anqeles State: WA Zip:98362 Phone: 360.452.8552 EmailAddress: Director@olympicpeninsula.org Check all service categories that apply to this application Tourism Promotion/Marketing Operation of a Tourism Promotion Agency Operation of a Tourism-Related Facility owned or operated or non-profit organization Operation and/or Capital Costs of a Tourism-Related Facility owned by a municipality Check which one of the following applies to your agency: X Non-Profit @ttach copy of current non-profit corporate registration with Washington Secretary of StateS tr Public Agency CERTIFICATION I am an authorized agent of the organization/agency applying for funding. I have read the application instructions and understand that:. I am proposing a tourism-related service for 2021. lf awarded, my organization intends to enter into a Municipal Services Contract with the City; provide liability insurance for the duration of the contract naming the City as additional insured and, in an amount determined by the City; and file for a permit to use City property, if applicable.. The City of Port Angeles will only reimburse those costs actually incurred by my organization/agency and only after the service is rendered, paid for if provided by a third party, and a signed Request for Reimbursement form (or other form acceptable to the City) has been submitted to the City, including copies of invoices and payment documentation.. My agency will be required to submit a report documenting economic impact results in a format determined by the City. Signature unt of Lo Tax Re uested: $ Printed Name : Marsha Massev : June 30.2021 Application Questionnaire 1. Describe your tourism-related operation/facility. The Olympic Peninsula Tourism Commission (OPTC) is a cooperative marketing partnership among area cities, counties, and marketing entities that, together, have been collaborating for over 15 years to market the broader destination of the Olympic Peninsula to out-of-area visitors. Our focus is entirely on people who will travel more than 50 miles to the destination, with primary emphasis on those who will stay overnight in the destination. Normal target market areas include the "l-5 corridor," from Bellingham to Portland, with emphasis on Metro Seattle, Metro Portland, and Victoria, BC and Vancouver lsland; key feeder markets such as Oregon, California, Arizona, and Texas; and, in cooperation with Visit Seattle and the Port of Seattle, key inbound international markets, primarily UK, Germany, France, Australia and growing Asian markets. For 2021, as we worked together to rebuild our tourism industry, our focus has been closer to home: primarily the l-5 corridor from Bellingham, WA to Eugene, OR, and, once the US / Canadian border reopens, Vancouver lsland. We will expand for more national outreach as is stage appropriate. OPTC is a good example of the whole being greater than the sum of its parts. Working cooperatively, the Olympic Peninsula Tourism Commission (OPTC)partners share in the planning and implementation of annual marketing activities to inspire and inform travelers from outside the area to visit the Olympic Peninsula. Further details follow below. 2. Describe how your operation or facility provides or will provide increased tourism activity in Port Angeles. OPTC's marketing outreach promotes the regional destination of the Olympic Peninsula, including Port Angeles. Our focus is on attracting overnight visitors to the Olympic Peninsula for multiple night stays, particularly in the shoulder seasons. We position the Olympic Peninsula as a road trip destination, as a pre- or post-cruise destination, and as a viable connector for those traveling through Washington and Oregon (particularly popular with international travelers). Our website and travel planner feature all the key cities and attractions across the Olympic Peninsula, including Port Angeles. The lodging information in both our website and travel planner provide information on and website links to all lodging on the Olympic Peninsula, including Port Angeles. Our website's events calendar, as well as our monthly e-newsletter communications (50,000 distribution)feature events all across the Olympic Peninsula, including Port Angeles. Some of the Port Angeles events that have been previously supported through these communications include: Winter lce Village, Juan de Fuca Festival, Arts and Draughts Festival, Dungeness Crab and Seafood Festival, Ride the Hurricane and numerous other sporting events. Our familiarization tours often overnight in Port Angeles. All of these activities are designed to help drive increased tourism activity to the Olympic Peninsula, including Port Angeles. 3. lf you have received Lodging Tax Funds in prior years, what are you doing differently this year? lf this is your first-time requesting funding, what is your reason for the request? So far, 2021 has been a very successful year of rebuilding, following the pandemic-related travel restrictions of 2020, and their significant negative impact to our local travel industry. Regional destination marketing only happens through the collaborative efforts of the OPTC partners, lt is vital to maintain the core destination functions, including: the destination website, the travel planner production and fulfillment, the educational familiarization tour program, and the co-operative marketing efforts. While these don't change, we constantly look for ways to be more targeted in those efforts. Some of the goals we've already achieved this year include: . lmplementation of new lodging booking engine tool to website (no cost to lodging entities). . Continue to facilitate co-op advertising in WA State Visitors Guide and Scenic Byways Guide, as well as potentialfor co-op advertising in shoulder season campaign ads. Citv of Port Anoeles Tolrrism Promoiion Non-Fvent Annlication Peoe 3 Distribution of official 2020-2021 Olympic Peninsula Travel Planner (both print and digital), in response to visitor inquiries, as well bulk distribution to on- and off-Peninsula visitor centers, Seattle area hotels, Sea-Tac lnternational Airport and on the WA State Ferry system. (Note: Due to COVID-related travel restrictions, our 2020 distribution was lower than normal, and we have continued to use our current Travel Planner into June 2021 with a very recent update and reprint of 50k travel planners to last through March 2022.) Plan and execute familiarization tours for media, tour operators and travel influencers, as appropriate. Exploring virtual fam tours for 2021. Develop marketing campaigns focused on spring travel, to attract visitors in the shoulder seasons to the Olympic Peninsula. Marketing elements include television, print and digital advertising, social media, PR, and contests. Our next goal will be the Fall/Winter 2021 Marketing Campaign which will build off of the very successful Fall2020 and Spring 2021 Campaigns that the OPVB/OPTC ran. Working with Black Ball Marketing, this campaign will once again target in-state and regional markets, primarily drive markets, to inspire non-peak season travel to the Olympic Peninsula. 4. Describe the prior success of your operation/facility in attracting tourists. How do you define success? Statewide visitor spending and visitor impacts data (broken out at the county level) is now provided by the Washington Tourism Alliance, with research conducted by Tourism Economics and Longwoods lnternational. The most recent information available is for 2019; summary for Clallam and Jefferson counties is as follows: A. VISITOR SPENDING: Glallam County: $200.2M (+2.4o/,1; Jefferson County: $126.8M (+4.4%l B. STATE / LOCAL TAXES GENERATED BY DIRECT VISITOR SPENDING: Clallam Co. $20.4M (+2.7%li Jefferson Co. $12.2M (+3.7%l C. TOURISM EMPLOYMENT / EARNINGS IMPACTS (Direct and lndirect): Clallam Co.2,370 Jobs / $80.3M Earnings; Jefferson Co. 1,569 Jobs / $50.2M Earnings. 2020 started out strong, looking to potentially be our best year ever for visits and visitor spending. Lodging tax indicators for stays through February 2020 were up 15% in both Port Angeles and unincorporated Clallam County. Visitor inquiries were coming in strong at the start of the year. Then COVID-19 hit and everything took a dramatic drop. For the next several months, all indicators fell: visitor information requests, VIC traffic, Olympic National Park visits, hotel stays and lodging revenues (as indicated by reported city and county lodging tax reports), etc. Throughout the remainder of the year, OPTC partners worked together to respond, to communicate important information to potential visitors, and to begin to take phase-appropriate steps to reach out to nearby markets (primarily western WA) as appropriate, to encourage close-by travel to the spacious and accessible Olympic Peninsula, capitalizing on the "get outdoors" message. As a result, it was a busier late summer than originally projected, and our "season" extended further into autumn than usual, with October actually quite busy for many businesses (without the draw of the usual fall festivals). Year-end lodging tax revenues recovered somewhat, down less than originally projected at the beginning of the pandemic, Early pandemic projections were that 2020 lodging tax could be off as much as 50% from record 2019 levels; by year-end, unincorporated Clallam Co. lodging tax was only (-20.5%) and City of Port Angeles was (-36.4%) below 2019, both indicating that some recovery had been achieved. There is a strong indication from the data of our fall 2020 and spring 2021 marketing campaigns that the strong recovery lodging tax revenues were supported by our efforts. Beginning in September 2020,the OPTC worked with Black Ball Marketing to features multiple destinations across the Olympic Peninsula, all under the banner message, "You Can't Get Any More Northwest." The call to action is to send visitors to a Citv of Port Anoeles Torrrism Promotion Non-Fveni Annlication Peoe 3 OlympicPeninsula.org for additional information where the new lodging booking widget lives right on the home page (and on the "Lodging" pages) to encourage visitors to book their stays. During the Fall2020 Campaign, Clallam Co.* lodging tax** only saw a 3% decrease over 2019, compared lo a 27% decrease in the previous period (Aug-Oct). We continued to see growth following the campaign.ln 2021, January through May Clallam Co. lodging tax revenue grew by 41o/o, over the same time period 2019 (our last "normal" and record year for lodging tax revenue). While no doubt a result of multiple factors, we feel confident that the strong, focused marketing campaign was a major contributor. See attached lodging tax report for reference. The 2021 Spring Marketing Campaign, which just ended in June, resulted in: . Over 39,625,416 overall impressions. 77 ,965* website sessions at industry average 22% (low) to 4.4o/o (mid) conversion rate with an average of $432 spent per party . 2O5o/o increase in website sessions translates to 2.7% -5.5% of revenue due to fall/spring campaign . 41% increase in lodging tax revenue vs 2019 record year *For this purpose, "Clallam Co." includes the unincorporated county, plus towns of Forks, Port Angeles, and Sequim. **Fall lodging tax numbers are based on Nov 1,2020 - Jan 31,2021 5. Describe you target tourist audience (location, demographics, etc.) Target audience is primarily a regional drive market, concentrating on the l-5 corridor from Bellingham to Eugene, with emphasis on Seattle Metro area, Pierce County and Portland Metro area. 6. Describe how you will use Lodging Tax Funds to attract tourists. This fall marketing campaign will continue to build on the message "You Can't Get Any More Northwest," appealing to that true, sometimes quirky, Northwest spirit - adventuresome, outdoors focused, ready to go rain or shine. Our campaign will be multi-dimensional, utilizing digital marketing, targeted research and content - ads, outdoor advertising (transit) and selected television. We will support this with print advertising in selected travel and lifestyle publications, as well as with a digital/social media contest. 7. Describe how your request will promote lodging establishments, restaurants, and businesses located in the City of Port Angeles. All of our messaging and communications are aimed at encouraging overnight visits. Promotion of lodging is achieved primarily through the lodging section of our website, the lodging grid provided in our digital and print travel planner, and through our monthly OPTC e-newsletter. ln mid-spring we launched a new booking tool on the website, which is steadily gaining traction. We will be actively promoting this in the fall, as we move out of peak season. 8. Are you applying for Lodging Tax funds from another jurisdiction? Gheck the appropriate box (YesEor Notr)? lf yes, list the other jurisdiction(s) and amount(s) requested. OPVB is requesting these funds from the Clallam County LTAC as matching funds to a recently awarded 'DMO Tourism Recovery Grant" received from the Washington Tourism Alliance in conjunction with Washington's Department of Commerce. These funds are part of the state's American Recovery Act funds Cilv of Port Anoeles Torrrism Promotion Non-Fvenl Annlication Paoe 3 and specifically established to help the state's destination marketing organizations recover from COVID- related losses. The awarded funds total $54,000. Additionally, the OPTC is reaching out through its funding partners to request similar supplemental marketing funds specific to supporting this fall campaign, Unconfirmed at this time, the following are the planned requests: City of Port Angeles: $10,000 City of Sequim: $10,000 City of Forks: $5,000 (Additionally, Jefferson County TCC will request additional LTAC funding estimated to be $10,000- $20,000.) This additional funding would nearly double the previous campaign budgets, allowing the Olympic Peninsula to have additional media and significant marketing penetration in a concentrated period of time, thus "owning" the market. 9, What is the overall budget for your operation/facility? What percent of the budget are you requesting from Port Angeles Lodging Tax Fund? What percentage of your budget is related to tourism and marketing activities? The planned fall campaign budget, subject to final funding approvals (expenditures to be adjusted for final approved funding) is: $199,000 Anticipated Revenue OPTC OPVB Jefferson Co. TCC Port Angeles Sequim Forks Port Ludlow $ 51,500 $ 80,000 $ 25,000 $ 15,000 $ 15,000 $ 8,ooo $ 5.000 $199,500 Anticioated Expenses Television $100,000 Outdoor Advertising $ 30,000 Digital Marketing $ 20,000 Print Advertising $ 10,000 Social Media / Contest $ 1,500 Agency and Creative Services $ 30,000Administration $ Z,SOO $199,000 (The above assumes full funding with supplemental lodging tax funds.) 10. What will you cut from your proposal or do differently if full funding for your request is not available or recommended? How is Lodging Tax funding essential to the success of your proposal? OPTC is an excellent example of where the whole is greater than the sum of its parts. Together, OPTC is able to magnify any single partner's marketing reach. Only funding partners will be represented in the Citv of Port Anoeles Torrrism promotion Non-Event Annlication Paoe 3 campaign and on the OlympicPeninsula.org website. Reduced funding would significantly impact pandemic recovery plans, shoulder season marketing campaigns, annual co-op ads, possible familiarization tour outreach. All funding paftners contribute lodging tax-generated funds to the collaborative efforts, making lodging tax funds the primary basis for the entire OPTC budget. 11. How does this proposal demonstrate use of Lodging Tax Funds in accordance with RCW 67.28.1816?Please be specific and cite code directly RCW 67.28.1816 (1 )(a): "Lodging tax revenues under this chapter may be used directly by any municipality or indirectly through a convention and visitors bureau or destination marketing organization for: (a) Tourism marketing" Destination marketing for tourism purposes is at the very heart of the outlined uses for lodging tax funds per the RCW. That is the primary work of the Olympic Peninsula Tourism Commission, and the basis for this proposal. lt is what we do. 12. Did your organization submit an "lntent to Apply" Form for LTAC consideration during their budget recommendation (YesEor Notr)? Application Deadline: By Friday, January 8,2021 at 5:00 pm- received at ced@cityofpa.us. To be eligible for consideration, your complete proposal must be received by the deadline. The Committee will review proposals in a public meeting and determine funding recipients and levels of funding. Submit one digital copy of the proposal coversheet, completed questionnaire, and any below attachment in ONE pdf document to: ced@citvofpa.us . lf you have any quesfions on how to submit, p/ease contact the above email.. You must complete and sign the application cover sheet with this packet (signature is besf quality as digital. Planning Division Staff can assisf rn a successful digital pdf signature.).o You may either use the Supplemental Form or type the questions and answers on separafe sheefs of paper. Attach in 8.5x11 format: 1. ltemized budget for your non-event related operation or capital facility (income and expenses). 2. Description of, and a budget showing how you intend to use the amount requested from the City of Port Angeles. 3. A copy of your agency's current registration with the Washington Secretary of State. 4. A copy of your agency's City of Port Angeles business license (if applicable). 5. (Optional) Brochures or other information about your facility or items showing recent tourism promotion efforts - Limited to 8 pages, 8.5 x 11 inches. The proposal and all documents filed with the Gity are public records. The City may choose to post on its website copies of the proposals and attached documents. Citv of Port Anoeles Torrrism Promotion Non-Evenl Annlication Paoe 3 PENINSULAf)aOLTSPRING CAMPAIGNSTATISTICSAIHackBollt"i'fr,ARKE7"IG TOTAT ESTIMATEDCAMPAIGN IMPRESSI(INS,,,PENINSULA SPRING CAMPAIGN OVERVIEWCampaign Spend: $85,000Estimated Revenue Generated (so farl: $7qt 000 to $1,481,000*Estimated Return on lnvestment: 8.7Kto 17.4X> 77,965* website sessions at industry average2.2% (low) to 4.4%(mid) conversion rate with an average of $432 spent per party> 2O5Yo increase in website sessions translates to 2.7Yo - 5.57o ofrevenue due to falllspring campaign**> 47% increase in lodging tax revenue vs 2019 record year***Numbers are based on March t to May 37, 2O27 vs Morch 7 to May 37, 2079 OlympicPeninsulo.org website statistics. June not included as June lodging tox is not finalized. Finalcampaign numbers willbe higher.**Numbers are based on January 1, 2021 to May 37, 2027 vs January 7, 2079 to Moy 37, 2079 lodging tax revenue (includes Clallam, Port Angeles, Sequim, Forks, Jefferson and PortTownsend). June lodgtng tax not yet finalized.0h!@PENINSULA H(}W WE ARE D(}ING...Website UsersJune (1 - 29)AprilMarchMay5,OOO 10,@0 15,OOO 20,000 25,OOO 30,OOOt 2021, SpringCampaign r2O2O Fall Campaign (Sept - Dec) r Pandemic (2020) r Record Year (2019)35,0002021 Spring Campaign2020 Fall Campaign (Dec)Pandemic (2020)Record Year (2O19)2021 Spring Campaign2020 Fall Campaign (Nov)Pandemic (2020)Record Year (2019)2021 Spring Campaign2020 Fall Campaign (Oct)Pandemic (2020)Record Year (2019)2021 Spring Campaign2020 Fall Campaign (5ept)Pandemic (2020)Rsord Year (2O19)0h!@PENINSULA*Numbers ore based on March 7 to June 29,2021 vs March 7 to .June 29,2079- OlympicPeninsula.org website stafistics. H()W WE ARt D(lING...year*+2079 +2020 +2027$7oo,ooo.oo$6oo,ooo.oo$s00,000.00$4oo,ooo.oo$300,000.00$200,000.00$100,000.0o$-"C..J .'""**lt- +"- t"""t"'- .-"rs"""t ."* -"""" "/0u@PENINSULA)une lodging tax not yet finolized. H(lW WE ARE D(lING...year*2O2O96 Changetrom2OT92O2t%Changefrom2o!9 +2O!9 +2O2O$700,000.00$600,000.00$s00,000.00$400,000.00$3oo,ooo.oo$1oo,ooo.oo$-7A%74%53%TM7%6%-3%79%2M54%+202!700%ao%60%40%20%-10a o%-22% -21%$200,000.00-20%-40%-60%-80%-roo%"C.rC +ute pai\ "'"- r"€ t"'- ""-"r"".""t .C"."""."CJune lodging tax not yet finalized.-73%-aa%0ht@PENINSULA ADVERTISING TIMEI.INT---@@MARCH@@@APRITMAYJUNTGoogle & Microsoft (Bing) AdsMarch 1O - June 14Bus AdsSeattle: Started April 1, 8 weeks + bonus timePortland: Started April 1, 6 weeks + bonus timePierce County: Started April 1, 8 weeksTVAdsMarch 16 - July 4NWTravel!/2 Page Print Ad: March/April issue1889 Magazine712 Page Print Ad: April/May issue0u@PENINSULA SAMPTT AD CRTATIVE(Auo ait sPr*rr7ir.r*cl4"filrrr'.tt!OrvuprcPex rxsu LA.oRGAo* eait spt*rr4irr-t %afiil,,,'ut'!Otyuprc Pex rxsuLA.oRGcAou, ait ge*n7irr*V1"nfu"t"rt!Or.vuptc PexlxsuLA.oRGAu,eait ggt*n/rr.*tll"fil,,tt"tt!Orvuptc Pex rxsuLA.oRGcAou,eait gd*ny irr.t Ylatilrrr,"rt!DigitalAds0u@Or.vuprc Prx txsuLA.oRGBus AdsPENINSULA0(r!@PiNiNS!I AWHEN YOUR IDEAOFA LIVE STREAM MEANSePpkd'q ?daIPnFIt// r---/. ,/ -'ty'-24.-'0(qgisErrN5UuC LYM P IC PE N I N S U L A. O R GWHEN DATE NIGHTINCLUDES AO""4esmPfLzoOLYilPICPENINSULA.ORG::)0(r@WHEN YOUR BACKYARD IS A MILLION ACRES OF WILDERNESSfltlu'enitqP ,*"/ rfr* Itl""it"'tit- t tIt:.=r *t 'r:.'{,5.G;'.;;'.:.'i;'; ..'; +*.+;f : ::'::'FiliNSUU0(q@Thc Nonhwon isa w.iyof lile, norj!'ta plice,and you .in't 9ct 3ny oore Nodhwejt th.nWa5hingtont OlFpi. Pe5inr!la. When yo!'r. .eadyto crp.rien(a ,,ide open tprcei 2nd Finquil pia.er,deae here to vJcl.ome you back!Ger t.!- FREE ii:..'. : :,r-:_ j.-- a-. : . :--.. :t\. ti:..,::i.rir:rr,! Jl C !-.i:F-.i:::....:..t/2Page Print Ad CAMPAIGN IMPRESSI(lNSTV COMMERCIALScarnpaign impressionsprogrammingm BUsADscampaign impressionsSeattle, Pierce County & Portland@ cooclE & MrcRosoFr ADs(11.08X industry average)(45.77X ind ustry avera ge)PRINT ADSestimated impressionsestimated readers0u@PENINSULA-Google & Maosoft Ad numbers are based on March 1 to June 74, 2027 OlympicPeninsula.org website stailstics. IMPRESSI(INS PER INDIVIDUAT C(l-()P BUY.INCLALLAM COUNTYJEFFERSON COUNTYPORT ANGELESSEQUTMPORT LUDLOWFORKS0ht@PENINSULA*We have received bonus time on TV and buses, so actual numbers are likely to be higher. PENINSULAft-:,,i't-aTHANK YtlU F(lR Y(IURSUPPORT IN ASUCCESSFUT CAMPAIGN!AIHackfuanisft,NARKEI'NG -18.42.'l'l11- lc t47-177.19100k'11 .83o/o-14.31o/o23.71o/o12.33.-126.5'l93.233.83.35717,1$1$1$1$1$1$148.29721$1$1$1$1MTD$74.307.1$62,$46,399.1$44,2U.$39,798.$36,478.1$32MTD$1 33,1$149,91 5.87$147$131,318.81$106.147$88.051$ l'17$139,725.1$ 137$'t28,7't7$125,$120,1$41't.504.21$527,553.$468.383.71w7MTD$198,1$253,$211.s't0.72$1$169,587$151,1$447.'t97$48 1,21 3.1$568,587.21$533.888.1$534,$1,981$2,049,$1$1,725,459.1 1$1$t,451,321YTD$788,557.$991,608.$627,540.$525,617.$731,842$705,$507,993.71$799,025.2 1YTDs31$378,083.$283,859.71$399.831.91December$34,334.66$29.1 07.95$18,643.30$21,593.26$22,540.80$16,653.42$30.426.63$31,261.66$30,61 2.54$26,565.78$24,679.86$19,918.77$28,744.11$26.222.U$22,886.34$19,32'1.88$40.770.18$14.892.19$31,752.03$22,065.27$24.066.14$24,1 19.06s21,386.50$20,395.22$'t4,o23.82$39.640.08$36.654.61$30,060.44$34,065.92$25,1 1 5.84$5.387.68$48.1 57.01v7,586.77$41,1 1 1.18$41,124.80$40,632.02$21,1 48.05$72,624.87$71j25'4.3$59,074.38$58,782.14$52,646.16$37.748.92$96,293.39$94,107.25$89,81 6.42$81,170.00s71,411.98$85.301.46$142,359.68$144.298.29$135,072.98$ 124,299.26s108,977.36$1 00,138.89$144,375.36$'t42.047.84$137,473.32$124.232.32$111.49s.74$7 1,138.54$94,453.64$93,364.80$97,1 99.1 0$93,031.74$75,321.88$27706.66.06$57$43,459.$47.30't77.667a$14,435.53$15,982.29$14,979.30$1 5,1 21.34$12.320.30s12,223.02$15.904.01$25,005.68$25,626.37$23,241.5a$20.566.52$18,731.34$16.'176.22$38,439.35$35,058.87$30.288.04$26,855.20$24306.76$24.528.28w,o97.27$41 ,486.1 8$37,489.36$36,098.82$30,020.78$38,1 34.39v2jg'.78$20,197.47$42.810.06$37,840,56$30,543.20$16,706.72$14,533.37$ 14,306.04$14,273.08$1 1,062.18$8.997.22$17.1 18.28$13,513.48$14,275.72$1 1,956.78$10,295.50$9.977.34$15,1 88.08$'13,753.99$16,544.24$ 14,553.62$13,785.16$'t2.747.28$4.791.47$24.683.51$19,538.77$18,402.28$14,694.88$15.260.98$12.6't6.24$58,171.52$68,994.24$66.161.67$58,883.36$54.558.06$48,815.56$36,833.06$63,544.40$83,245.1 7s59,745.86$54,962.02$48.365.04$25,872.'l$1 9,486.1739.06.00$7$9,609.28$8,841.54$7,9 14.92$6,965.82$6,575.86$6,534.86$648.59$16,154.91$1'1 ,590.67$11,614.02$ 10,646.1 6$9,081.26$7,845.14$26,893.64$19,384.22$18,080.80$13.559.28$'t0,161.34$17.5A7 .44$33,349.29$26.460.48$23,388.14$20.2',t4.66$15,51 0.1 6$30,870,1 2$30.125_36$26,305.63$27,283.60$16.871.16$20,273.02$7,984.88$6,178.36$7,290.66$6,271.14$4.898.52$5,148.50$8,996.30$8,335.22$6,511.72$8,455.22$5,706.10$5,559.40$8,947.36$'1 1,'l 18-42$9,384.98$7,2't5.28$8,351.92$6,994.62$33.530.16$41,329.82$37,428.29$29,879.'18$24,s58_54$23,789.04w2,042.24v2,993.27$31 ,991.26$30,043.92$30,176.72$29.235.40$27,560.75$8,756.91$11 ,925.56$13,887.94$ 10,891.28$10,945.72$8,381.54921,251791.86$17104.Mot$3't,208.52$28,8't7.97$22,594.98$19,1 77.76$18,366.50$17 ,O11.22$533.76$42349.77$35,892.03$31,161.52$29,333.88$25,021.90$22,7't5.37$47,889.57$43,754.88$38,074.08$33,479.14$27,653.98M1,591.37$69,624.83$M,217.70$&,460.32$56.1 88.52$48,796.64$75,232.O2$64,163.76$62,351.70$68,607.38s57,837.62$49,494.00$33,263.68$40,024.49$45,060.38$52,8 19.70$50,91'1 .43$36,086.78$28,921.38$24,277.10$ 18,799.70$16.661.22$14,393.60$'t4,242.40$28,566.17$2't,724.70$23,0,64.24$20,633.70$18,34t1.78$14.983.04$75.131.03$87,495.61$68,130.01$56.1 81.88$53,334.68$44,665.06$78,437.33$59,893.26$64,462.1 3$58.058.42$59,800.36$49,'t22.12$1 1,1 96.91$40,545.40$40,396.57$37,946.58$29,298.50$23,824.3610.86$54,4$41s45,$2s,70$1$116.36$32,168.38$31.064.06928,204.18$29.274.20$2 1,856.56$21,452.72$4,877.35$40.498.09$35,658.03$35.699.90$35,43 1.84$27,612.58$10,074.67$47,394.37$43,446.89$40,1 49.94$41 ,061.,14$33,825.32s32,855.52$60,561.56$55,747.64$9.o29.42$52,450.84$48,143.06$56.031.27s6't.722.25$65,074.84$61,921.74$62,230.28$50,745.46$29.943.'18$25,832.94$27.'142.20$26,849.56$26.262.20$20,000.48$40,203.86$82,013.38$75,1 33.29$76,065.76$62,436.86$66,770.66v5,'121.A4$89,0 17.30$79,021.22$72,230.96$64,688.96$62,099.52$56,190.04$25,007.02$26,895.65$21,658.80$18,613.82$22.215.10$16,992.86$18,176.86$21,384.31$28,774.O7$23.770.60$21,765.76$34.899.20$12.145.41$34.548.20$31.927.59$30.209.64$33,626.90$26,768.04't31.79.80$61.46$39,687$30.91$32.941$43,38'1$ 107,691.21$102.909.29$82,274.94$83,1 77.67$72,700.99$&,545.53$152,778.09$153,527.59$128,984.49$120,308.75$109,066.15$100,560.36$206,945.35$220.23't.99$197,123.24$171,U7.46$170.159.26$142,865.53$291,095.32$203,314.40s202,243.41$209,366.60$190,312.09$ 164,002.30$1 1 1 ,676.01$'t't4,433.41$1 1 0.148.38$112,472.81$109.146. 1 0$96.898-34$334.3't2.32$321,894.62$276,957.80$247,909.84$239,502.23$21 0,962.91$322,585.87$352.375.57$310,206.72$283,083.61$251,072.05$236,114.42$98,9%.00$96,832.s6$86,566.46$79,383.47$79.971.70$83.517.49$100.371.96$87,023.39$79.859.81$79,146.08$73,975.67$74.567.64$40,635.'18$ 126,354.5 1$'109,534.12$93,415.31$90,262.30$91,975.21$21,656.17$156,435.02$137,838.1 1$137,343.53$1 16,530.92$100,509.64$1 13,788.1't7o.791U.77't77.41$41,2U.47$32,556.07$21,055.74$20,039.32$'t9,737.28$13,263.38$18,498.56$52,664.55$37,693.92$43.046.43$58,345.54$57,889.40$65,009.50$53,383.94$40,679.21$37.244.32$25,978.70$26,236.56$17.598.0 1$'t1,472.80$39,731.36$28,807.02$29,671.08$21,010.60$23,695.61$11 ,450.60$6,289.26$63.079.64$49,322.91$39,746.00$25,665.70$22,313.46$2,198.56$65,055.68v5,'t82.'t1$78,751.'t4$32,083.65$20,414.1 I$43,1 10.81993,931.88$73,573.25$78,1 36.72$45,697.55$37,880.30$1o2.444.e9s1 35,01 7.28$1 13.039.12$98,096.40$84.901.82$74,184.70$ 160,075.87$ 156.745.60$115.085.98$105,764.40$92,8 16.54$77.758.62$132,469.30$152.906.83$169,643.01$102,560.50$89,289.74$77,149.30$84.382.62$124,31't.26$ t3 t,1 21.09$173.853.1 6$114,945.08$ 105,454.70$93,570.32w,337.1$32$277676142.66135.80,384.48$'1 1,77120202019201820172016201520172016Ma2021 Room Tax Rert 20 890A'11.120/0-'t.38%13.43o/o14.240k-3O.O7o/o-13.56%-11.700k24.830k23.970k$91$134,569.92$121$108.264.02$'t22,799.$13,471.19$11,21$14,1 39.36$17$391$335,$520,003.$475,671$50,146.$47June$31.314.22$30,095.47$19,030.90$15,420.46$24,818.36$1 3.126.58$32,150.44$46,595.52$50,294.72v7,592.24$46,063.39$43,614.66$30.791.06$24,616.02$16,998.28$'t5,385.16$'13,115.38$ t4,206.64$31.993.26$24,443.49$18,402.06$19.868.54$16,701.38$1 1.992.52$12,187.26$36,924.43$29,843.96$22,837.26$22,100.68$25,323.62$4.516.34s38.702.51$29.951.42$24,647.22$22.095.28$17.448.70$30,770.14$47,3U.43$35,749.74$27,315.00$25,O22.74$21 ,007.98$61,326.82$61,277.03$50,591.09$41,386.28$42,973.50$39,5'l 1.70$82,275_33$82.'t97.42$61,325.21$9.988.44w.172.94$39,319.62$88,480.56$€'3/52.47$&t,961.27s53,916.36$49,750.48w.552.72$65,498.51$50,981.86$68,876.48$46.572.74$41,043.1 0$41,499.56$20,76$37$35,411$29,646.1$21$21167.80$3,579.84$3,ilg.69$2,446.48$3,597.32$3,454.04$2.745.O2$2,937.72$3,176.13$2,526.80$3,699.68$4,555.12$3,321.68s3,446.58$4.313.81$3,807.'18$4,707.54NA$3,915.84$4,007.32$4.940.31$4,156.45$4.934.98$4,677.66$4.684.30$4,361.12$5.584.00$5,025.72$6.950.62$5,417.56$4,719.40$5,695.20$5.682.24$6,109.92$5,984.72$5,1 17.98$5.285.28$4.310.88$5,100.66$4,660.20$4,890.66$5,824.88NA$2.817.24$3,680.30$2,095-86NA$2,804.10$2.660.12NA$3,468.74$2,430.56$3,560.56$3,003.M$2.784.52$1.877 .78$2,'158.72$3.971.4994.727.04$3,834,14$2.628.O2$3,1 1 5.18$5,1 1 3.21$3.401.39$4,085.90$4.474.58$2.917.881.08.90$4,091$4,1$3,007.16$4,1$3, @SNS Filed Secretary of State State of Washington Date Filed: 0lll4l202l Effective D ate: 0 I I 1 4 I 2021 UBI #: 601 007 747 Office of the Secrelory of Slote Corporotions & Chorilies Division EXPRESS ANNUAL REPORT WITH CHANGES BUSINESS INFORMATION Business Name: OLYMPIC PENINSULA VISITOR BUREAU UBI Number: 601 007 747 Business Type: WA NONPROFIT CORPORATION Business Status: ACTIVE Principal Office Street Address: 618 S PEABODY ST #F, PORT ANGELES, WA,98362, UNITED STATES Principal Office Mailing Address: PO BOX 670, PORT ANGELES, WA,98362-0157, UNITED STATES Expiration Date: 02t28t2022 Jurisdiction: UNITED STATES, WASHINGTON Formation/Registration Date: 02106/1987 Period of Duration: PERPETUAL Inactive Date: Nature of Business: PROMOTING TOURISM ON THE OLYMPIC PENINSULA REGISTERED AGENT RCW 23.95.410 Registered Agent Name Street Address Mailing Address LINDA OFFUTT 618 S PEABODY ST STE F, PORT ANGELES, WA, 98362-6244, UNITED STATES PRINCIPAL OFFICE Phone: 3604s28552 Email: This document is a public record. For more information visit www.sos.wa.gov/conrs Work Order #:2021011400029421 - I Received D atez 0I I 14 12021 Amount Received: $10.00 DIRECTOR@OLYMPICPENINSULA.ORG Street Address: 618 S PEABODY ST #F, PORT ANGELES, WA,98362, USA Mailing Address: po Box 670, PORT ANGELES, WA, 98362-0157, USA GOVERNORS Title GOVERNOR GOVERNOR GOVERNOR Type INDIVIDUAL INDIVIDUAL INDIVIDUAL Entity Name First Name PAM ERIL ANNA Last Name DAHL PLUNKETT MANILDI NATURE OF BUSINESS e PROMOTING TOURISM ON THE OLYMPIC PENINSULA EFFECTIVE DATE Effective Date: 0Ut4l202t CONTROLLING INTEREST l. Does your entity own real property such :s land ol buildings (including leasehold interests) in Washington? NO 2. As ofJanuary 1,2019, has there been a -ransfer ofstock, other financial interest change, or an option agreement exercised that resulted in a transfer of at least 162/t percent interest in the entity? NO a. If"yes", has the transfer ofstock, oth:r financial interest change, or an option agreement exercised resulted in a hansfer of controlling interest (50 percent or greater)? NO 3. As of January 7,2019, has an option agrcement been executed allowing for the future purchase or acquisition of the entity? NO You must report a Controlling Interest Transfer Retum IF: you answered "yes" to questions 1 AND 2a. Failure to rcport a Controlling Interest Tranrfer is subject to penalty provisions of RCW 82.45.220. For more information on Controlling Interest, visit www.dor.wa.sov/REET. RETURN ADDRESS FOR THIS FILING Attention: KATHLEEN TEMPLE Email: STMPLEACCOUNTINGl23@GMAILCOM Address: po Box 670, PORT ANGELES, WA,98362-0157, USA This document is a public record. For more nformation visit www,sos,wa.eov/colrs Work Order #:2021011400029421 - | Received D ate: 0l I 14 12021 Amount Received: $10.00 EMAIL OPT.IN n SV checking this box, I hereby opt into receiving all notifications from the Secretary ofState for this entity via email only. I acknowledge that I will no longer receive paper notifications. AUTHORIZED PERSON Person Type: INDIVIDUAL First Name: KATHLEEN Last Name: TEMPLE Title: BOOKKEEPER El fm document is hereby executed under penalty of law and is to the best of my knowledge, true and correct. This document is a public record. For more infotmation visit www,sos.wa.gov/concs Work Order #z 2021011400029421 - | Received Date: 0l ll4 1202L Amount Received: $10.00 PENINSULA TOURISM COMMISSION P,O Box 570 618 S, Peabody St., Suite F Port Angeles, WA 98362 Office: 350.452.8552 Fax: 360.452,7383 June 30, 2021 To: Ben Braudrick, Department of Community and Economic Development From: Marsha Massey, Olympic Peninsula Visitor Bureau Re: City of Port Angeles Business License Dear Ben, One of the documents that is required for this application is our City of Port Angeles business license. We do not have to have a business license through the city, according to the parameters of our organization. lf there are any sort of documents you need in place of this license, please me know. Respectfully, 4lAo,il"* Marsha Massey Executive Director, Olympic Peninsula Visitor Bureau Administrator, Olympic Peninsula Tourism Commission Amount of Lodging Tax Requested: $ Event Grant Cover Letter Please provide this coversheet to your organization’s application to ensure that all necessary information has been provided for Department of Community and Economic Development review. Incomplete applications will not be accepted. If you have any questio ns regarding this application process or the grant opportunity itself, please contact Ben Braudrick at 360 -417-4804, bbraudrick@cityofpa.us , or visit the Planning Desk within Port Angeles City Hall . The Planning Division is open Monday - Friday, 8:00 a.m. – 5:00 p.m. Please Check all boxes and fill in all requested information: Event Name: Wintertide Light Art Experience Date/s of Event : Nov 26, 2021 – January 10, 2022 Amount Requesting : $8,000 - $10,000 Grant Application Contact Business or Individual Operating Event : Port Angeles Fine Arts Center This should be the name intended to receive the contract and consistent with the W -9 Primary Contact: Christine Loewe, Exec. Dir. Preferred Address : PO Box 1695 Preferred Address : Port Angeles, WA 98362 Phone #: 360-457-3532 Contact Email: christine@pafac.org Type of Business ☐LLC ☐Sole Proprietor ☐Partnership ☐C-Corp ☐S-Corp ☒501C (3 ) ☐Other: Cell: 831-227-1954 Will your event require City traffic control or incur utility expenses ? ☐ Yes ☒ No (If yes, a coordination meeting with City Staff prior to the event is required) Complete Application Includes (check all that apply): ☒ Application Questionnaire ☒ Full Event Budget (Including highlighted items applicable to grant request) ☒ W-9* (with organization name and address where reimbursement check will be sent) *This should be the name intended to receive the contract and consistent with the W -9 ☒ Documentation of State Tax ID Number ☒ 2020 Lodging Tax Expenditure Report (If event grant funding was received in 20 20) ☐ Profit and Loss Statement for events requesting over $10,000 2021 Lodging Tax Fund Event Application This application is for non-events related proposals only. City of Port Angeles 20 20 Event Grant Fund Application Page 1 Application Questionnaire 1. Describe your event in a brief narrative. Provide the event name, date(s), projected overall attendance , and if this is an event that has been awarded LTAX event grant funding in the past, what is changing about the event . Now entering its third year, Wintertide is a family-friendly winter celebration of light based in Webster’s Woods Sculpture Park and at the Esther Webster Gallery. This annual event is designed to bring light to our community during the darkest time of year and provide a breadth of fresh air during the hectic holiday season. Our Wintertide series of events will take place Nov 26 - Jan 10th with a Wintertide weekend festival on Dec 10- 11th. We anticipate the overall attendance throughout the series to be 9,000 people. We have received supportive marketing funds from OPVB (Olympic Peninsula Visitors Bureau) to help us sufficiently market this event with support from community partners including the Port Angeles Chamber and Juan De Fuca Foundation (JFFA) who are also hosting winter activities. We are now looking towards lodging tax funds to help us build in a few new components to generate additional revenue and grow the prominence of this event overall. In the last two years of Wintertide, we have offered a month-long Makers Market featuring locally made gifts from 20 artists in the Esther Webster Gallery. Additionally, we have commissioned artists to install immersive lighted artwork throughout the sculpture park for nightly viewing and have offered pa rk tours of these sculptures. This year it is our goal to commission 10 new installations that will be on display for nightly viewing from November 26-January 10. We intend to prioritize funding and infrastructure support to feature several large, dramatic showpieces to "anchor" the lighted art experience and create a unique environment for smaller works of art. Additionally, we would like to add in a festival weekend Dec 10-11th that will include hands-on art workshops for all ages, a festive night time lantern parade, music and entertainment, food trucks, and temporary lighted works of art in partnership with local artists and creatives to light up the grounds. The backdrop for this jubilant celebration will be the commissioned lighted outdoor artwork installed throughout Webster’s Woods Sculpture Park and our ongoing Makers Market happening in the Esther Webster Gallery. In the lead up to this festival we will host and partner with the JFFA, the Port Angeles Library, and Moss Boutique for a series of community lantern making workshops to generate artwork that can be used during the festival weekend. We are also planning to partner with the Winter Ice Village for cross -promotion and they have agreed to host a lighted sculpture at the Village. This event builds on the attraction of Webster’s Woods Sculpture Park, a unique and well-established tourist destination. Data from our park counter shows the park attracting over 25,000 annual visitors, even during the pandemic. In 2019, through our visit surveys we have noted that the park attracted tourists from across the country and around the world, including visitors traveling from Peru, the Dominican Republic, the Netherlands, Sweden, the United Arab Emirates, and more. Wintertide also contributes to the growing emphasis on arts and culture tourism in Port Angeles and surrounding areas, offering a unique family-friendly winter experience to build on the growing popularity of the Winter Ice Village and other unique local holiday attractions. City of Port Angeles 20 20 Event Grant Fund Application Page 2 2. What is the amount you are requesting from the City? Given the limited amount available for community organizations in this round of event funds, we are asking for a base level of support of $8,000 for this event. That said, last year, we received $10,000 in support and if there is room in the final budget we could put these additional dollars to work. With the addition of the weekend festival component to Wintertide, as well as our desire to increase the number of community events we will host in Webster’s Woods in the coming year, we could use these additional funds to purchase more foundational event supplies such as tents, electrical supplies, sign boards, and sound equipment that will make all of our events easier to self-sustain in the coming years. 3. What is the age of the event? This event is entering its third year, following a soft launch in 2019 and a substantially modified event during the pandemic in 2020. Wintertide has grown each year, and last year’s event saw nearly 5,500 people in attendance despite the impacts of the pandemic. 4. Will the event necessitate the obstruction or use of the public right of way and/or public utility hookups? ☐Yes ☒ No If yes, please explain, and describe any traffic control and/or utility hookups that will be needed: Answer: 5. Describe the audience of the event. Is the event focused on local residents or people outside Clallam County? This unique event and venue will attract a wide range of local and out of town visitors. Visitors will include families looking for a fun, creative, and educational experience to share together, as well as holiday shoppers browsing the artisan Makers’ Market for one -of-a-kind locally-crafted gifts. Wintertide will also appeal to art lovers eager to experience the transforming effects of lighted artwork in the unique context of a rugged second-growth Olympic forest, as well as outdoor enthusiasts wishing to spend their winter holiday in a striking and creative natural environment. In addition to festival attendees, participating artists and artisans will include up to 10 artists installing art in Webster’s Woods, and up to 40 vendors in the indoor Makers’ Market. Out of the area artists, along with their families, friends, and guests, will spend up to a week on the Ol ympic Peninsula as they prepare for and enjoy the Wintertide festival. In an effort to draw a wide audience, we have planned a substantial marketing campaign for this event leveraging grant funds provided by the Olympic Peninsula Visitors Bureau includi ng a schedule of social media advertising, regional print and online ads, print collateral, e -blasts, and the use of free media through press releases and online community and arts event calendars. Additionally, through the Spotlight SEA program, we have been awarded ad space in SeaTac Airport’s Central Terminal Transit Station for October-December, 2021. We intend to use this space to highlight the Wintertide event and other local holiday attractions in partnership with the Port Angeles Chamber. Finally, our marketing plan also includes strategic outreach to regional arts venues and partners. In our call for lighted sculpture, we will release a region wide call for participating artists and artisans, to be distributed City of Port Angeles 20 20 Event Grant Fund Application Page 3 through over a dozen online arts organizations, including the 9,000 member College Art Association, the 10,000 follower Art Guide website, and the 45,000 name Artist Trust mailing list. Ultimately, we are excited to bring an event that will appeal to a wide audience, including famil ies, artists, and nature lovers and we believe we are well positioned to draw these individuals to the event. 6. What is the overall budget of the event, and how much of that budget will be spent on advertising outside Clallam County? An itemized event budget is a required attachment to this application. The overall event budget is $36,700, of which $5000 will be spent on advertising outside Clallam County and $1000 focused on local marketing. As lined out above, our marketing plan for this event will use proven methods of attracting visitors from outside Clallam County and we will work directly with the Port Angeles Chamber to share marketing costs and leverage the funds we each have. Please find a complete itemized budget below: SUMMERTIDE BUDGET 2021 INCOME Sponsorships General Sponsors $4,500 Grants City Lodging Tax $10,000 OP Visitor Bureau $5,000 Sales Festival Tickets $7,200 Holiday Makers Market $10,000 Total Income $36,700 EXPENSES Marketing Event Marketing $6,000 PAFAC Operations Staffing - Event Coordination $9,300 Event Expenses Art Installations $7,000 Makers Market Commissions $6,000 Lantern Making Workshops $2,000 Performances $2,000 Beverages for Market $300 Market Manager (8 wk contract) $1,500 Utilities $600 Total Expenses $36,700 City of Port Angeles 20 20 Event Grant Fund Application Page 4 NET PROFIT 0 7. Do you have other event sponsors? If so, how much income do you plan to receive in total from other sponsors? This year we will develop a sponsorship packet encouraging community businesses to sponsor components of this event that most compel them and meet their philanthropic goals. Also as mentioned above, we will partner with the Chamber for a shared sponsorship opportunity to host a light ed sculpture at the Ice Village. We aim to receive $4,500 in event sponsorship for 2021. 8. Is there a host hotel for your event? If yes for returning events, list the host hotel and an estimate of how many rooms were booked last year. We are working in partnership with the Port Angeles Chamber to develop a package with the Red Lion and will be working out the specifics for this in the coming weeks. Our chamber partners have also reached out to COHO services to inquire about whether they will run operations this fall. We did not have a host hotel in previous years. 9. How many people have attended your event in the past? How did you obtain these figures? A newly-installed digital people counter at the park entrance tracked 5,405 attendees throughout the 2020 Wintertide event. Volunteer surveys and registration forms recorded approximately 400 attendees at the 2019 event. 10. What will you cut from your proposal or do differently if f ull funding for your request is not available or recommended? We have given a variable rate in our request of $8,000-10,000 recognizing the limited funds available for this year and have provided an itemized budget of what we can accomplish if fully funded. $10,000 in funding will allow us to purchase some needed event items that will increase our capacity for future events and save staff outreach time required for repeated borrowing or renting of event materials. With only three staff we must remain focused on activities that both meet our mission to connect people to the arts and sustain our budget. Therefore, if we receive no funds or less than $8,000 we will have to scale back the weekend festival accordingly in order to focus on less staff intensive priorities. One of the more costly elements of this event is the design and installation of larger more striking art pieces. These pieces will serve to draw an audience to the festival and to the nightly free walkway throughout the holiday months. Without proper funding we will have to focus on DIY methods and simply scale back the vision. 11. What will you or your organization do differently this year that will improve upon last year’s event? Although we were able to host a successful Wintertide event in 2020 despite the pandemic, we are excited to substantially widen the scope of this year's event with new partnerships and opportunities for engagement as well as greater visibility of the lighted art installations. City of Port Angeles 20 20 Event Grant Fund Application Page 5 Festival Weekend: The biggest addition to this year's event is a new Wintertide festival weekend scheduled for December 10-11th. Prior to the festival, we will be offering multiple hands -on lantern workshops for all ages. Participants will come together to show off their lighted creations at a jubilant nighttime parade followed by a celebration featuring live music and entertainment. Additional temporary lighted artworks and light displays will be added for this weekend only. Partnerships: One important shift for this year will be an emphasis on community partnerships and local community buy-in. The goal of the Wintertide festival and ongoing activities is to generate an event that feels both meaningful and engaging for our local community and compliments winter season offerings. Through these partnerships we can market the Port Angeles Area as an ideal place for families to enjoy their holiday on the peninsula with activities like the Winter Ice Village, snow play at the ridge, and our Wintertide holiday events. As stated previously, identified partners who will join us in making this event a success include JFFA, Port Angeles Chamber, NOLS Library, Moss Boutique, and the Red Lion. More Visible Art: Another significant improvement we are planning is a continued expansion of electrical infrastructure through the park to support a selection of dramatic “showpiece” artworks. Experience has taught us that solar- and battery- powered artworks often produce weaker light and can be challenging to maintain in wet winter conditions. Expanding access to AC power will allow us to increase the quality and impact of lighted artworks, transforming more of the park’s unique environment and creating a more brilliant and memorable experience for visitors. Attendance Tracking: We are implementing several new data-tracking methods to give us more accurate information about who the event is attracting and how people are engaging with our programming. A digital people-counter at the park entrance was activated in September 2020, and a new customer relationship management system was implemented in March 2021. Along with manual data-tracking methods such as volunteer surveys and registration forms, data from these sources wi ll help us more accurately report tourism numbers in the future and will provide valuable information as we continue to develop this and other events. 12. Will the event necessitate the obstruction or use of the public right of way and/or public utility hook ups? ☐Yes ☒ No. If yes, what facilities will be used? Answer: 13. Does this event take advantage of innovative opportunities? We see Wintertide becoming Port Angeles’ response to popular light art events such as Redmond Lights or Burien’s Arts-a-Glow. Although we continue to learn and seek inspiration from other light festivals, we are committed to developing Wintertide as a unique event with a strong local flavor. The striking natural environment and long winter nights of the Olympic Peninsula provide an exceptional backdrop for light art festivities. Collaborating with local partners and increasing our connections in the community will help to expand on this sense of place, providing visitors and locals alike with a unique meaningful experience. 14. Does this event benefit the entire county? City of Port Angeles 20 20 Event Grant Fund Application Page 6 ☒Yes ☐ No. If yes, please explain how: Yes, adding to the complement of activities available during the holiday season provides additional family friendly opportunities for local residents and helps to attract tourists from around the region to spend their holiday on the peninsula, thereby benefiting both our city and county. Additionally, as Webster’s Woods is a city owned park and recreation area, PAFAC’s role in generating effective and engaging nature inspired events in this park and stewarding continuous park improvements helps build the overall character of our community. Additionally, such events within this space will help us make the case for this park as a vital and accessible outdoor recreation space as we seek future state grant funding in partnership with the City of Port Angeles. 15. How does this event support or involve local busin esses or organizations? Ultimately, it is our goal to center this as an opportunity to engage our community in winter celebrations and provide meaningful outlets for activity while also creating an event that is attractive to tourists. With that goal in mind, as stated above we have already established local partnerships for cross promotion, resource sharing, and community engagement. Through a shared marketing plan with the Port Angeles Chamber, we will actively market concurrent local events and attractions, including the Winter Ice Village, related community events, and snow play at Hurricane Ridge in an effort to connect tourists with the unique and vibrant holiday experience that can be found in the Port Angeles Area. Cross Promotion and Shared Resources- We plan to do cross promotion with Winter Ice Village and Moss Boutique to ensure a flow between spaces. The Chamber has agreed to host a Lighted Sculpture at the Village and we are in discussion with Moss about incorporating lanterns into their annual window installation as well as partnering on a lantern making workshop. Additionally, JFFA has committed to hosting a lantern making workshop at the Farmer’s Market and the Library has agreed to provide space for an additional lantern making workshop. Local Support- We are intentional about purchasing locally whenever possible, so a substantial portion of the event costs will be spent at local businesses. There will also be opportunities for local businesses to host pop- up shops in the Holiday Makers Market, thereby providing an opportunity for additional sales and new connections. Finally, we will specifically outreach to peninsula residents for Maker’s Market and the festival vending in an effort to support our local artist and gig economy. 16. Based on State mandated reporting, please complete items A thru F below . If this is a new event, put n/a in the 2020 column. A requirement of the award reimbursement is the tracking of these lodging statistics. State Mandated Lodging Reporting Questions 2020 2021 a. Overall attendance at your proposed event/activity/facility. 5405 9000 b. Number of people who will travel more than 50 miles for your event/activity. 2000 3000 City of Port Angeles 20 20 Event Grant Fund Application Page 7 c. Of the people who travel more than 50 miles, the number of people who will travel from another country or state. 1000 1000 d. Of the people who travel more than 50 miles, the number of people who will stay overnight in Port Angeles or the Port Angeles area. 1500 2000 e. Of the people staying overnight, the number of people who will stay in PAID accommodations (hotel/motel/bed-breakfast/short term rental) in Port Angeles or Port Angeles area. 750 2000 f. Number of paid lodging room nights resulting from your proposed event. (example: 25 paid rooms on Friday and 50 paid rooms on Saturday = 75 paid lodging room nights) 1500 1000 City of Port Angeles 20 20 Event Grant Fund Application Page 8 17. Please provide the below details on this event’s annual budget: 18. How does this proposal demonstrate use of Lodging Tax Funds in accordance with RCW 67.28.1816? Please be specific and cite code directly. Wintertide is a festival that attracts out-of-town visitors to Port Angeles, and thus demonstrates use of Lodging Tax Funds in accordance with RCW 67.28.1816 (b) The marketing and operations of special events and festivals designed to attract tourists. Additionally, the Port Angeles Fine Arts Center is a 501(c)(3) nonprofit organization that operates a gallery and sculpture park frequented by tourists, and thus demonstrates use of Lodging Tax Fund s in accordance with RCW 67.28.1816 (d) Supporting the operations of tourism-related facilities owned or operated by nonprofit organizations described under 26 U.S.C. Sec. 501(c)(3) and 26 U.S.C. Sec. 501(c)(6) of the internal revenue code of 1986, as amended. 19. Did your organization submit an “Intent to Apply” Form for LTAC consideration during their budget recommendation (Yes☐or No☐)? As a condition of this application for funding if any funding is provided by the City of Port Angeles using lodging tax funds, I agree to provide all written reports required by the City in accordance with the reporting deadlines established by the City. This signature is also acknowledgment of reading and understanding, in its entirety, the application and its cover letter, and your responsibilities as a grant applicant and recipient. Christine Loewe 6/11/21 Print Name of Applicant Signature Date To be eligible for consideration, your complete proposal must be received by the deadline. The Committee will review proposals in a public meeting and determine funding recipients and levels of funding. Submit one digital copy of the proposal coversheet, completed questionnaire, and any attachment in ONE pdf document to: ced@cityofpa.us Budgeted Cost by Type Total Estimated Budget Requested LTAX Portion 1. Marketing – Local $1000 $1000 2. Marketing – Beyond 50 miles $5000 $0 3. Marketing – Website $0 $0 4. Event SWAG $0 $0 5. Business Operation (Office and Personnel) $4650 $1500 6. Event Operation (Non-ROW and Utility) $25450 $7500 7. ROW and Utility Requirements $600 $0 Total Event Cost $36700 $10000 City of Port Angeles 20 20 Event Grant Fund Application Page 9 • If you have any questions on how to submit, please contact the above email. • You must complete and sign the application cover sheet with this packet (signature is best quality as digital. Planning Division Staff can assist in a successful digital pdf signature.).  You may either use the Questionnaire Form or type the questions and answers on separate sheets of paper. The proposal and all documents filed with the City are public records. The City may choose to post on its website copies of the proposals and attached documents. City of Port Angeles 20 20 Event Grant Fund Application Page 12 City of Port Angeles 20 20 Event Grant Fund Application Page 13 Wintertide Budget 2021