HomeMy WebLinkAbout4.534 Original Contract
<I. 5:3 <I
Personal Service Contract
THIS CONTRACT, made this 3Mday of \.1:-lJlh..Ai..u.a..c..I ~009, by and between the
City of Port Angeles, Washington, hereinafter called "City" and R~ A. Sorensen, 321 S. Ennis
Street, Port Angeles, Washington 98362, hereinafter called the "Contractor".
IN CONSIDERATION ofthe payments, covenants, and agreements hereinafter mentioned,
to be made and performed by the parties hereto, the parties agree as follows:
1. General Requirements:
The Contractor shall develop and implement fundraising and publicity efforts toward
realizing the Port Angeles Fine Art Center (P AF AC) full institutional potential. The
scope of duties includes visioning, research, networking and solicitation, grant
writing, record keeping and office support.
The Contractor represents he possesses strong experience in the non-profit sector
with an established knowledge of fundraising resources and methods. The
Contractor shall employ excellent organizational skills in carrying out marketing and
development campaigns and in supporting the P AF AC' s administrative operations.
Excellent verbal skills both oral and written, developed computer skills with
spreadsheets, word processing, fiscal and page-Iayqut programs, ability to research
independently, and ability to work professionally with a wide variety of people in
furthering P AF AC's public image and support network are essential qualities.
A positive cash flow resulting from fundraising success is essential to the
continuance of the position. A familiarity with and passion for contemporary visual
arts is highly desirable. Must be able to work flexible hours at times.
2. Specific Scope of Services:
The scope of services includes, but are not limited to, the following:
· Researching grant opportunities.
· Developing and writing grant proposals and funding requests.
· Monitoring grants and preparing reports to the granting entity.
· Developing contracts with the business and corporate community
to promote the P AF AC and solicit support..
· Developing membership campaigns.
· Expanding and improving current fundraising events and
instruments.
· Developing and implementing new fundraising events and
instruments.
· Developing and implementing a capital campaign.
- 1 -
· Maintain mailing lists and other audience databases.
· Developing audience questionnaires and tracking audience
demographics and targets.
· Creating press releases and marketing tools in conjunction with
the Executive Director ofPAFAC.
· Seeking and developing press and media contracts.
· Planning and implementing paid advertisement budget and
schedule.
· Providing reports to and working with the PAFAC's governing
boards.
· Executing other activities assigned by the Executive Director
and deemed relative to achieving the objectives of the Business
Plan for the P AF AC.
3. PAFAC Provisions:
P AF AC agrees to provide to the Contractor upon request all historical data and
records relative to fundraising activities, including budget reports and historical
performance records relative to these various functions, as well as all relevant
existing financial data deemed relevant for strategic planning related to fundraising.
Public release of any information by Contractor shall require prior approval by the
Executive Director of the Fine Arts Center.
4. Time of Performance:
The contract period shall be from January 1,2009 through December 31,2009.
Contract may be mutually extended for one (1) additional one-year period. Terms
of each additional one-year extension is to be re-negotiated prior to acceptance.
5. Contract Amount:
The Contractor agrees to fully and timely perform all services and expenses under
this agreement for total compensation, not to exceed the following sums annually:
Calendar year 2009 - Twenty-six thousand four hundred dollars ($26,400.00)
6. Invoice for Services:
Contractor shall provide the City monthly invoices detailing activities accomplished
and expenses incurred during the billing period. Payment to Contractor shall be
based on the following monthly rate:
Calendar year 2009 - Two thousand two hundred dollars ($2,200.00)
- 2 -
7. Independent Contractor Status:
The relationship created by this Contract is that of employer/independent contractor.
The Contractor is not an employee of the City and is not entitled to the benefits
provided by the City to its employees. The Contractor is an independent contractor
and has the authority to control and direct the performance of the details of the
services to be provided.
The Contractor shall assume full responsibility for the payment of all federal, state
and local taxes contributions imposed or required, including, but not limited to,
unemployment insurance, social security, industrial insurance, and income tax.
8. Applicable Law and Venue:
This contract shall be governed by, and construed in accordance with, the laws ofthe
State of Washington. Should suit be filed regarding any provision of this Contract,
venue shall be exclusively in Clallam County, Washington.
9. Amendment:
No amendment to this contract shall be binding or enforceable unless it is made in
writing and executed by a duly authorized representative of each party.
10. Non-Discrimination:
The parties shall conduct their business in a manner which assures fair, equal and
non-discriminatory treatment of all persons, without respect to race, creed, color, sex,
Vietnam-era veteran status, disabled veteran condition, physical or mental handicap,
or national origin, and in particular:
a. The parties will maintain open hiring and employment practices and will
welcome applications for employment in all positions from qualified individuals who
are members of the above-stated minorities.
b. The parties will comply strictly with all requirements of applicable federal,
state or local laws or regulations issued pursuant thereto, relating to the establishment
of non-discriminatory requirements in hiring and employment practices and assuring
the service of all patrons and customers with discrimination with respect to the
above-stated minority status.
11. Insurance:
The Contractor shall obtain and maintain insurance in the following amounts during
the entire performance of its duties pursuant to this agreement:
- 3 -
.:
In any case where the Contractor is to use or may use his or her personal vehicle in
the transportation of persons or property of the CITY or used in any manner in
performing the services covered by the agreement, the Contractor must have
comprehensive auto liability insurance on all vehicles whether owned, non-owned
or hired; limits for bodily injury or death or not less than $1,000,000 for each person
and $3,000.000 for each occurrence; property damage limits of $50,000 for each
occurrence.
12. Termination:
Either party may terminate this contract at will upon thirty (30) days written notice
to the other party.
13. Entire Contract:
The parties agree that this contract is a complete expression of the terms hereto and
any oral representation or understanding incorporated herein is excluded.
14. Contract Administration:
The' Contract will be administered by the Deputy Director of Administration on
behalf of the City and Robert A. Sorensen on behalf of Contractor. Contact
information for the respective parties is set forth below:
Deputy Director of Recreation
P.O. Box 1150
321 East 5th Street
Port Angeles, W A 98362
Robert A. Sorensen
321 S. Ennis Street
Port Angeles, W A 98362
IN WITNESS WHEREOF, the parties hereto cause this Contract to be executed the day and
year first hereinabove written.
DIRECTOR:
CITY OF PORT ANGELES
By:-'Ll,J a ~
Robert A. Sorensen
. )-l "J~
By. 'kJ-Ol__LL.'j' C, ~~,
Gary Br un, Mayor
17~, E,D, , AS TO FU' :,'
( .;2 { (. ,
,'c .~
William ~J;~~~lo6r;_c;fty' Attorney
ATTEST:
.., ,;;~.
G:\Legal_ BackuplAlJ""';:,.fENTS&CONTRACTS\2009 Agrmts&ContractslSorensenO I 0809, wpd
- 4 -
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Attachment "A"
Brief De8cription of a Suggested :Program of
Development/Marketing for the Fine Arts Center
A program of marketing and development for the Port Angeles Fin~ Arts Center must be
multi-faceted with its direction and target markets coming from the Boards of Directors,
Vision and Mission Statements.
Facets
1. Grant Funding: Vision and Mission Statements and Board Approved
Policy will guide research to appropriate grant funding options to meet the
needs of the community of P AF AC.
2. Public Image:
A. Visibility of the Center to be increased. A few possibilities are
with the Ferry, Concerts on the Pier and local festivals, and local
touring companies.
B. Increased accessibility, especially for the open hours of operation.
3. Networking:
A. Regular attenqauce at Chamber of Commerce meetings. Port
Angeles is fortunate to have a working and effective Chamber of
Commerce. Regular attendance and support of activities makes us
a greater community player.
B. Opportunities exist with non-profit agencies that support art such
as "Art on the Town," other opportunities with groups such as the
Soroptimists, PABA and the Rotarians.
C. Schools: There currently exists a highly successful program for
yoUnger chil<ken. The-.re is an opportunity to grow this to include
our artists at the middle and high school and college levels.
D. Artist Workshops: Inviting artists to hold workshops in the
breathtaking beauty of Fort Angeles and surrounding area
E. PeI;rinsula College and the Port Angeles School District present
opportunities to share programs and grant funding.
4. Increase Membership: Many opportunities exist to increase memberships
for the Center:
A. Direct Mailer to target market with a 3-dimensional mailer to .
increase result with wording to create action.
B. Product Placement and incentives to increase membership and
increase our visibility.
C:\Documents and SetoogsWexis Sorensen\Local Settings\Temporary Internet
l<'iJp.q\r.nntentIE5\O 1 030LOB\F AC Develp-Marketillg Director[l J .dl'c
5
4. 53<./
Personal Service Contract
THIS CONTRACT, made this~day of I'tru~. ,2007, by and between the
City of Port Angeles, Washington, hereinafter called~ Robert A. Sorensen, 321 S. EnnIS
Street, Port Angeles, Washington 98362, hereinafter called the "Contractor".
IN CONSIDERA nON of the payments, covenants, and agreements hereinafter mentioned,
to be made and performed by the parties hereto, the parties agree as follows:
1. General Requirements:
The Contractor shall develop and implement fundraising and publicity efforts toward
realizing the Port Angeles Fine Art Center (P AF AC) full institutional potential. The
scope of duties includes visioning, research, networking and solicitation, grant
writing, record keeping and office support.
The Contractor represents he possesses strong experience in the non-profit sector
with an established knowledge of fundraising resources and methods. The
Contractor shall employ excellent organizational skills in carrying out marketing and
development campaigns and in supporting the P AF AC's administrative operations.
Excellent verbal skills both oral and written, developed computer skills with
spreadsheets, word processing, fiscal and page-layout programs, ability to research
independently, and ability to work professionally with a wide variety of people in
furthering P AF AC's public image and support network are essential qualities.
A positive cash flow resulting from fundraising success is essential to the
continuance of the position. A familiarity with and passion for contemporary visual
arts is highly desirable. Must be able to work flexible hours at times.
2. Specific Scope of Services:
The scope of services includes, but are not limited to, the following:
· Researching grant opportunities.
· Developing and writing grant proposals and funding requests.
· Monitoring grants and preparing reports to the granting entity.
· Developing contracts with the business and corporate community
to promote the P AF AC and solicit support.
· Developing membership campaigns.
· Expanding and improving current fundraising events and
instruments.
· Developing and implementing new fundraising events and
instruments.
· Developing and implementing a capital campaign.
- 1 -
,-
· Maintain mailing lists and other audience databases.
· Developing audience questionnaires and tracking audience
demographics and targets.
· Creating press releases and marketing tools in conjunction with
the Executive Director of P AF AC.
· Seeking and developing press and media contracts.
· Planning and implementing paid advertisement budget and
schedule.
· Providing reports to and working with the PAFAC's governing
boards.
· Executing other activities assigned by the Executive Director
and deemed relative to achieving the objectives ofthe Business
Plan for the P AF AC.
3. PAFAC Provisions:
P AF AC agrees to provide to the Contractor upon request all historical data and
records relative to fundraising activities, including budget reports and historical
performance records relative to these various functions, as well as all relevant
existing financial data deemed relevant for strategic planning related to fundraising.
Public release of any information by Contractor shall require prior approval by the
Executive Director ofthe Fine Arts Center.
4. Time of Performance:
The contract period shall be from January 1,2008 through December 31,2008.
Contract may be mutually extended for one (1) additional one-year period. Terms
of each additional one-year extension is to be re-negotiated prior to acceptance.
5. Contract Amount:
The Contractor agrees to fully and timely perform all services and expenses under
this agreement for total compensation, not to exceed the following sums annually:
Calendar year 2008 - Forty-one thousand four hundred dollars ($41,400.00)
6. Invoice for Services:
Contractor shall provide the City monthly invoices detailing activities accomplished
and expenses incurred during the billing period. Payment to Contractor shall be
based on the following monthly rate:
Calendar year 2008 - Three thousand four hundred fifty dollars ($3,450.00)
- 2 -
7. Independent Contractor Status:
The relationship created by this Contract is that of employer/independent contractor.
The Contractor is not an employee of the City and is not entitled to the benefits
provided by the City to its employees. The Contractor is an independent contractor
and has the authority to control and direct the performance of the details of the
services to be provided.
The Contractor shall assume full responsibility for the payment of all federal, state
and local taxes contributions imposed or required, including, but not limited to,
unemployment insurance, social security, industrial insurance, and income tax.
8. Applicable Law and Venue:
This contract shall be governed by, and construed in accordance with, the laws of the
State of Washington. Should suit be filed regarding any provision of this Contract,
venue shall be exclusively in Clallam County, Washington.
9. Amendment:
No amendment to this contract shall be binding or enforceable unless it is made in
writing and executed by a duly authorized representative of each party.
10. Non-Discrimination:
The parties shall conduct their business in a manner which assures fair, equal and
non-discriminatory treatment of all persons, without respect to race, creed, color, sex,
Vietnam-era veteran status, disabled veteran condition, physical or mental handicap,
or national origin, and in particular:
a. The parties will maintain open hiring and employment practices and will
welcome applications for employment in all positions from qualified individuals who
are members of the above-stated minorities.
b. The parties will comply strictly with all requirements of applicable federal,
state or local laws or regulations issued pursuant thereto, relating to the establishment
of non-discriminatory requirements in hiring and employment practices and assuring
the service of all patrons and customers with discrimination with respect to the
above-stated minority status.
11. Insurance:
The Contractor shall obtain and maintain insurance in the following amounts during
the entire performance of its duties pursuant to this agreement:
- 3 -
" '
In any case where the Contractor is to use or may use his or her personal vehicle in
the transportation of persons or property of the CITY or used in any manner in
performing the services covered by the agreement, the Contractor must have
comprehensive auto liability insurance on all vehicles whether owned, non-owned
or hired; limits for bodily injury or death or not less than $1,000,000 for each person
and $3,000.000 for each occurrence; property damage limits of $50,000 for each
occurrence.
12. Termination:
Either party may terminate this contract at will upon thirty (30) days written notice
to the other party.
13. Entire Contract:
The parties agree that this contract is a complete expression of the terms hereto and
any oral representation or understanding incorporated herein is excluded.
14. Contract Administration:
The Contract will be administered by the Deputy Director of Administration on
behalf of the City and Robert A. Sorensen on behalf of Contractor. Contact
information for the respective parties is set forth below:
Deputy Director of Recreation
P.O. Box 1150
321 East 5th Street
Port Angeles, W A 98362
Robert A. Sorensen
321 S. Ennis Street
Port Angeles, W A 98362
IN WITNESS WHEREOF, the parties hereto cause this Contract to be executed the day and
year first hereinabove written.
DIRECTOR:
CITY OF PORT ANGELES
By:Jt-.f a~
Robert A. Sorensen
APPROVED AS TO~:
M~~t~
William ~ Bloor, City Attorney
,~
ATTEST:
~ ~9>-a -1~tn"
Becky J. U n, ty Clerk -
G \Legal_Backup\AGkEEMENTS&CONT~CTS\2007 Agrmts & ContractslFmeArtsCenter-Sorensen9-19-07 wpd
-4-
~,
Attacbm.ent "A"
Britd Des\!.':J!'iptiml OIf fiR S11lgge~ted Program of
D~vel{JIpmentIM2]j..keting for the FIDe Arts Center
A program of marketing and development for the Port Angeles Fine Arts Center must be
multi-faceted with its direction and target markets coming from the Boards of Directors,
Vision and Mission Statements. .
Facets
1. Grant Funding: Vision and Mission Statements and Board Approved
Policy will guide research to appropriate grant funding options to meet the
needs of the community of P AF AC.
2. Public Image:
A. Visibility of the Center to be increased. A few possibilities are
with the Ferry, Concerts on the Pier and local festivals, and local
touring companies.
B. Increased accessibility, especially for the open hours of operation.
3. Networking:
A. Regular attendance at Chamber of Commerce meetings. Port
Angeles is fortunate to have a working and effective Chamber of
Commerce. Regular attendance and support of activities makes us
a greater community player.
B. Opportunities exist with non-profit agencies that support ali such
as "Art on the Town," other opportunities with groups such as the
Soroptimists, P ABA and the Rotarians.
C. Schools: There currently exists a highly successful program for
younger children. There is an opportunity to grow this to include
our artists at the middle and high school and college levels.
D. Artist Workshops: Inviting artists to hold workshops in the
breathtaking beauty of Port Angeles and surrounding area.
E. Peninsula College and the Port Angeles School District present
opportunities to share programs and grant funding.
4. Increase Membership: Many oppOltunities exist to increase memberships
for the Center:
A. Direct Mailer to target market with a 3-dimensional mailer to
increase result with wording to create action.
B. Product Placement and incentives to increase membership and
increase our visibility.
C \Documents and SettingsWexis Sorensen\Local Settmgs\Temporary Internet
Fllr~\('rmtent IE5\O 1 030LOB\F AC Devclp-Marketing Director[l] doc
5
I~~/?J!~ggn" !?~~"cky"Q~t~"~ ":3~on~~c:~!"~"Agreem,~!l(~xl?irB:t'"oni n
"" "~Page ).11
From:
To:
Date:
Subject:
Becky Upton
Glenn Cutler
9/21/2007 11:09 AM
Contract & Agreement Expirations
I Just reviewed my Index of records with regard to upcoming expirations of contracts and agreements. ThiS IS Intended as a
courtesy notification only -- work may already be underway on new documents I The contracts and agreements are as
follows:
City Clerk File No. 5.367: Clallam-Jefferson Community Action Council - Rental and Use Agreement - Senior Nutntlon
Program at Port Angeles Senior Services & Community Center - 1/1/06 - 12/31/07 - may negotiate extensions
City Clerk File No. 5.663: C1allam County Department of Community Development - volunteer recruitment, training,
coordination for water quality monltonng - Stream keepers - 1/1/07 - 12/31/07
City Clerk File No. 4.534: Robert A. Sorensen - Personal Service Contract for fundralslng, grant wntlng, etc., for Port
Angeles Fine Arts Center - 9/15/06 - 12/31/07
City Clerk File No. 7.109A: Industnal Stormwater General Permit No. S03-005613 from Washington State Department of
Ecology for Port Angeles Landfill - onglnal permit Issued 8/21/02 (on file In Public Works) - 9/20/02 - 9/20/07 - modified
12/1/04 w/effectlve date of modifications of 1/14/05
Becky
~
</. 5~</
Personal Service Contract
THIS CONTRACT, made this IOd- day of .. h rtf- . 2006, by and between
the City of Port Angeles, Washington, hereinafter call~and Robert A. Sorensen,
18884 Yaak River Road, Troy, MT 59935, herein called the "Director".
IN CONSIDERATION of the payments, covenants, and agreements hereinafter
mentioned, to be made and performed by the parties hereto, the parties agree as follows:
1.
General ReQuirements:
The Director shall develop and implement fundraising and publicity efforts
toward realizing the Port Angeles Fine Art Center (P AF AC) full institutional
potential. The scope of duties includes visioning, research, networking and
solicitation, grant writing, record keeping and office support.
\
The Director represents it possesses strong experience in the non-profit sector
with an established knowledge of fundraising resources and methods. The
Director shall employ excellent organizational skills in carrying out marketing
and development campaigns and in supporting the PAFAC's administrative
operations.
Excellent verbal skills both oral and written, developed computer skills with
spreadsheets, word processing, fiscal and page-layout programs, ability to
research independently, and ability to work professionally with a wide variety of
people in furthering PAFAC's public image and support network are essential
qualities.
A positive cash flow resulting from fundraising success is essential to the
continuance of the position. A familiarity with and passion for contemporary
visual arts is highly desirable. Must be able to work flexible hours at times.
2. Specific Scope of Services:
The scope of services includes, but are not limited to, the following:
. Researching grant opportunities.
. Developing and writing grant proposals and funding requests.
. Monitoring grants and preparing reports to the granting entity.
. Developing contacts with the business and corporate community to promote
the P AF AC and solicit support.
. Developing membership campaigns.
. Expanding and improving current fundraising events and instruments.
. Developing and implementing new fundraising events and instruments.
. Developing and implementing a capital campaign.
. Maintain mailing lists and other audience databases.
C:\Documents and SettingsWexis Sorensen\Local Settings\Temporary Internet
Files\ContentJE5\Ol Q30LQB\F AC Develp-Marketing Director[l ].doc
I
. Developing audience questionnaires and tracking audience demographics and
targets.
. Creating press releases and marketing tools in conjunction with the Executive
Director ofPAFAC.
. Seeking and developing press and media contacts.
. Planning and implementing paid advertisement budget and schedule.
. Assisting in development and maintenance ofPAFAC web page in
conjunction with Executive Director and web master.
. Providing reports to and working with the PAFAC's governing boards.
. Executing other activities assigned by the Executive Director and deemed
relative to achieving the objectives of the Business Plan for the PAFAC.
3. P AF AC Provisions:
P AF AC agrees to provide to the Director upon request all historical data and
records relative to fundraising activities, including budget reports and historical
performance records relative to these various functions, as well as all relevant
existing financial data deemed relevant for strategic planning related to
fundraising. Public release of any information by Director shall require prior
approval by the Executive Director of the Fine Arts Center.
4. Time of Performance:
The contract period shall be from September 15,2006 through December 31,
2007. Contract may be mutually extended for two (2) additional one-year
periods. Terms of each additional one-year extensions to be re-negotiated prior to
acceptance.
5. Contract Amount:
The Director agrees to fully and timely perform all services and expenses under
this agreement for total compensation, not to exceed the sum of Forty thousand
($40,000.00) dollars annually; except for the remainder of 2006, the amount shall
not exceed the total sum of Eleven Thousand, Seven Hundred ($11,700.00)
dollars. Director to develop a budget for 2006 and 2007.
6. Invoice for Services:
Director shall provide the P AF AC monthly invoices detailing activities and
expenses accomplished during the billing period. Payment to Director shall be
based on a monthly rate of three thousand three hundred and thirty-three
($3,333.00) dollars; except for the month of September 2006, which shall be pro-
rated at a sum of sixteen hundred sixty-seven ($1,667.00) dollars.
7. Independent Contractor Status:
The relationship created by this contract is that of employer/independent
contractor. The Director is not an employee of the City and is not entitled to the
benefits provided by the City to its employees. The Director is an independent
C:\Documents and SettingsWexis Sorensen\Local Settings\Temporary Internet
Files\Content. IE5\O 1 Q30LQB\F AC Develp-Marketing Director( 1 ].doc
2
contractor and has the authority to control and direct the performance of the
details of the services to be provided.
The Director shall assume full responsibility for the payment of all federal, state
and local taxes contributions imposed or required, including, but not limited to,
unemployment insurance, social security, industrial insurance, and income tax.
8. Applicable Law:
This contract shall be governed by, and construed in accordance with, the laws of
the State of Washington.
9. Amendment:
No amendment to this contract shall be binding or enforceable unless it is made in
writing and executed by duly authorized representative of each party.
10. Non-Discrimination:
The parties shall conduct their business in a manner which assures fair, equal and
non-discriminatory treatment of all persons, without respect to race, creed, color,
sex, Vietnam-era veteran status, disabled veteran condition, physical or mental
handicap, or national origin, and in particular:
a. The parties will maintain open hiring and employment practices and will
welcome applications for employment in all positions from qualified
individuals who are members of the above-stated minorities.
b. The parties will comply strictly with all requirements of applicable
federal, state or local laws or regulations issued pursuant thereto, relating
to the establishment of non-discriminatory requirements in hiring and
employment practices and assuring the service of all patrons and
customers with discrimination with respect to the above-stated minority
status.
11. Insurance:
The Contractor shall obtain and maintain insurance in the following amounts
during the entire performance of its duties pursuant to this agreement:
In any case where the Contractor is to use or may use his or her personal vehicle
in the transportation of persons or property of the CITY or used in any manner in
performing the services covered by the agreement, the Contractor must have
comprehensive auto liability insurance on all vehicles whether owned, non-owned
or hired; limits for bodily injury or death or not less than $1,000,000 for each
person and $3,000.000 for each occurrence; property damage limits of $50,000
for each occurrence.
12. Termination:
Either party may terminate this contract at will upon thirty (30) days written
notice to the other party.
C:\Documents and SettingsWexis Sorensen\Local Settings\Temporary Internet
Files\Content.IE5\Ol Q30LQB\F AC Develp-Marketing Director[l ).doc
3
13. Entire Contract:
The parties agree that this contract is a complete expression of the terms hereto
and any oral representation or understanding on incorporated herein is excluded.
IN WITNESS WHEREOF, the parties hereto caused this Contract to be executed
the day and year first hereinabove written.
DIRECTOR:
CITY OF PORT ANGELES
B~~~
Tl e. .J
By:~4t.J 4 ~
Robert A. Sorenstn
APYOVED AS TO 7FO~
V~ 27~-
William A. Bloor, ity Attorney
ATTEST:
6~~.-JJpW~
Becky J. U , Clerk
, .'
C:\Documents and SettingsWexis Sorensen\Local Settings\Temporary Internet
FiI..,,\rnntPnt TF'i\OlCHOl OH\F Ar O..v..ln-M"rl<pt;no O;rPMnrTTl tint'
4
Attachment "A"
Brief Description of a Suggested Program of
DevelopmentlMarketing for the Fine Arts Center
A program of marketing and development for the Port Angeles Fine Arts Center must be
multi-faceted with its direction and target markets coming from the Boards of Directors,
Vision and Mission Statements.
Facets
1. Grant Funding: Vision and Mission Statements and Board Approved
Policy will guide research to appropriate grant funding options to meet the
needs of the community ofPAFAC.
2. Public Image:
A. Visibility of the Center to be increased. A few possibilities are
with the Ferry, Concerts on the Pier and local festivals, and local
touring companies.
B. Increased accessibility, especially for the open hours of operation.
3. Networking:
A. Regular attendance at Chamber of Commerce meetings. Port
Angeles is fortunate to have a working and effective Chamber of
Commerce. Regular attendance and support of activities makes us
a greater community player.
B. Opportunities exist with non-profit agencies that support art such
as "Art on the Town," other opportunities with groups such as the
Soroptimists, PABA and the Rotarians.
C. Schools: There currently exists a highly successful program for
younger children. There is an opportunity to grow this to include
our artists at the middle and high school and college levels.
D. Artist Workshops: Inviting artists to hold workshops in the
breathtaking beauty of Port Angeles and surrounding area.
E. Peninsula College and the Port Angeles School District present
opportunities to share programs and grant funding.
4. Increase Membership: Many opportunities exist to increase memberships
for the Center:
A. Direct Mailer to target market with a 3-dimensional mailer to
increase result with wording to create action.
B. Product Placement and incentives to increase membership and
increase our visibility.
C:\Documents and SettingsWexis Sorensen\Local Settings\Temporary Internet
Files\ContentIE5\O I Q30LQB\F AC Develp-Marketing Director[l ].doc
5
. ..
5. Tourism: Developing Power Partners such as the Victoria Express, All
Points Charters and Tours, Lavender Festival, and Jazz Festival that could
make the Center a regular stop for all tourists.
6. Media: Take advantage of local paper and radio spots with consistent
visibility in free spaces such as "Things to Do," PSA's, and local radio
news and events. Special sections and additions such as the Visitors
Guide should be seriously considered.
7. Advertising: All forms of advertising should be considered, as the budget
will allow. However, all advertising should be evaluated consistently on
effectiveness of past efforts, experience and current feedback.
C:\Documents and SettingsWexis Sorensen\Local Settings\Temporary Internet
Fi1e"\('ontent.TE~\01 O~OJ DR\F AC: Oeveln-Marketim;r Oirectorrl hloc
6